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Google Is In BIG Trouble - Link Tax - YouTube
Channel: Techquickie
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- Free access to information
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is one of the hallmarks of the modern web.
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I mean, how many times
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have you fallen down a Wikipedia
hole at two in the morning
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only to wake up the next
morning tired out of your mind,
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but smarter?
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This concept, ironically,
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is a huge part of how
Google became so rich.
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By making it super easy
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to search all the web's free information
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and selling ads on the search results,
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Larry Page made enough
to buy himself a yacht.
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Or three! (snorts)
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But even though this has been
awesome for average web users,
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many of the traditional news organizations
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whose links turn up in
Google search results
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have soured on this arrangement lately.
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Google does drive traffic to these sites,
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which run their own ads
to monetize articles,
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but the ad revenue for news outlets
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hasn't been all that impressive,
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which is a big part of the reason
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it's become more and more common
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for news sites to operate behind paywalls
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instead of giving away
their content for nothing.
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(scoffs) Greedy capitalists.
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Of course,
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paywalls actually decrease
a news outlet's readership,
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so some of them are looking for a solution
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that would help them monetize their work
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while keeping their content free,
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at least for users.
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They want Google and other large services
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to pay for the privilege of
linking to their articles.
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Such payments are popularly
referred to as link taxes
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and have been the source of controversy
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in both France and more
recently Australia.
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Unsurprisingly,
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given that Google doesn't
have any obligation
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under traditional copyright laws
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to pay news providers to
link to their articles,
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their response has been more or less,
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"Nah, why don't you stick your demands
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where the RGB don't shine?"
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Unfortunately for Google, however,
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traditional copyright laws
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aren't the only things
they have to worry about.
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The European Union's
2019 Copyright Directive
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attempted to help news organizations
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by giving them extra rights
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with respect to how their
content is used online.
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Then, when France moved to
implement the new regulations,
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Google decided to remove
snippets of news articles
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but leave the headlines,
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thinking this would
get them out of paying.
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Google's wise to the game.
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But wait, then the French
government clapped back,
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saying that Google couldn't
just unilaterally decide
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not to show snippets.
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Their rationale was that
Google had so much market power
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that if they just refused to show snippets
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it would completely undermine
the law and hurt news sites.
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In other words,
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France viewed Google's
tactics as anticompetitive.
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What?
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Google? Anticompetitive?
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Google later reached
an agreement in France
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where they would pay news sites
in order to use the articles
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as part of News Showcase,
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which features more content
than just a headline and a link.
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More recently, Australia
has proposed another law
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aimed at helping its own domestic media
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which would force Google to pay
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for links to Australian news websites,
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and the legal situation
wouldn't allow Google
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to simply remove those links
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instead of coughing up the money.
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Furthermore, the proposed
law would also force Google
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to tell Australian news websites
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about any changes it
makes to its algorithm.
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"That's our secret algorithm!"
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You see, many aspects of
Google's search algorithm
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are highly protected trade secrets,
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so it's no wonder Google
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is trying to fight this tooth and nail,
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even going so far as
to threaten to pull out
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of the Australian search
engine market completely
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if the law passes.
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For now though, the Australian
government seems undeterred,
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highlighting the possibility
they've been galvanized
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by what happened in France, one
of E.U.'s largest countries.
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Google, however, notes
that the French deal
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didn't require them to pay for hyperlinks
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while the Australian bill does,
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making it more of a burden
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than a joey that refuses
to leave the pouch.
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That's stupid.
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Of course, it isn't just
Google's shareholders
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that are worried about laws such as these.
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Many advocates for a
free and open internet
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are concerned that link taxes
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could threaten how the web
fundamentally operates,
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and are raising concerns that
a change in law like this
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could result in local news reporters
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knocking on elementary school doors
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demanding payment for little
Johnny's show-and-tell
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about the cheese festival article
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he cut out and shared with the class.
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Come on, Google!
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Think of Johnny's cheese.
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