How To launch an IPO? - YouTube

Channel: Kalkine Media

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How To Launch An IPO?
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After hitting a rough patch earlier this year due to the pandemic, the IPO season really
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took off in the latter half of 2020 in North America. According to an October 2020 report
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by Ernst and Young, there was a 14 per cent year-to-date climb in the total number of
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IPOs filed globally this year, and a 43 per cent year-to-date rise in their proceeds of
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US$ 165.3 billion. The report added that in North and South America together, IPO activity
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raised about US$ 62.4 billion in proceeds.
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But what does it take for a company to go public? Let’s discuss the steps in detail.
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There’s quite a bit of cost involved, starting with the fees for underwriters.
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Then, there’s a host of obligations the company must follow for the completion of
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the initial public offering.
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First and foremost, the organization needs to select an investment bank for
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advice and underwriting services. Next, it would have to get through the due diligence
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and regulatory filings. Once the IPO gets a green light from the U.S. Securities and
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Exchange Commission (in case of filing from US markets) and a date is set.
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The company and the underwriter will now decide on exactly how many shares would be sold and
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at what price, a.k.a., the offer price.
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Then comes the part where the issue hits the market and the underwriter is required to
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present recommendations by analysts
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and after-market stabilization. The underwriter would also have to create a market for the
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shares that are issued.
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Finally, there’s ‘transition to market competition’. This step kicks off 25 days
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after the IPO, which is a SEC-mandated “quiet period”.
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After the 25-day quiet period, underwriters can give estimates about the issuing company’s
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earnings and valuation.
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So, how would you know if your IPO was successful?
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An IPO is deemed successful when the issuing company’s market cap is equal to or more
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than that of its industry competitors within 30 days of the launch. It is also considered
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successful if the difference between the company’s offering price and market cap is less than
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20 per cent 30 days after the IPO.