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Will Cinema be HOT STOCKS? 馃敟 (Cineworld AMC UK Recovery Stock 2021) - YouTube
Channel: Fifi Finance
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Im a huge cinema buff - I was so disappointed聽
when the latest James Bond release was postponed聽聽
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because of covid. This week saw cinemas reopen聽
after a battering year so in this video I want to聽聽
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see if the UK cinema will recover and if so,聽
how as investors we can cash in on that rise?聽
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So movie theaters were dying but now as they聽
re-open, the sector seems quite uncertain. The聽聽
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Covid 19 pandemic and lockdowns have left聽
the biggest chains in cinema at the edge聽聽
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of becoming bankrupt with owner of Cineworld聽
and Odeon which is AMC Entertainment Holdings聽聽
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having to raise additional capital and聽
renegotiate debts to save itself from going bust.聽
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So I started looking at the AMC stock and was聽
surprised to see it has been quite resilient...The聽聽
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stock has been trending upward and that聽
rather large spike was caused by the short聽聽
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squeeze as AMC was a target for vloggers聽
and reditt forums... you can see my video聽聽
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here (Point up) which talks about AMC back then...
What I really wanted to understand that if the聽聽
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stock which is showing positive conviction is聽
right, and if there is more upside which is聽聽
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still to be priced in... and I start to look聽
at myself and how we are behaving. Albeit, I聽聽
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am in a very different situation with two聽
toddlers and being able to escape to the聽聽
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cinema to watch a movie is well just impossible!
So there are two main things to consider when聽聽
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thinking about cinemas and that relates to how聽
the market for consuming film has changed over聽聽
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the last year and before that too. The way I聽
think of the lockdown is that is has acted as聽聽
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an accelerant for certain industries that were聽
already in demise prior to the lock down and聽聽
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cinema I think is one of them.
1. Audiences have been shifting聽聽
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to streaming services for some time now and聽
Netflix, Amazon and the awesome Disney+ have聽聽
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been collecting audiences in bigger numbers and聽
can dictate production to suit their audiences.聽聽
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home streaming has been pulling audiences聽
from cinemas prior to the lock down and the聽聽
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lock down has just massively accelerated it.
2. Studios have what they call a window - this聽聽
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is the period of time a release is allowed聽
to run exclusive on cinema screens... this聽聽
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is before they are released for home video. The聽
majority of Hollywood studios have been cutting聽聽
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that 90 day period to shorter and shorter聽
periods before transitioning to home video.聽聽
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Some films - big budget - are just聽
going straight to home video too.聽
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The second one on the face of it might seem聽
something studios have always done - have聽聽
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lower quality or budget films or independent聽
films go straight to video... but no - this is聽聽
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different. With a lot of the major studios now聽
having their own streaming services - Paramount,聽聽
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Disney+ or Warner Bros and HBO Max there is聽
a rush to build an audience that creates the聽聽
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annuity revenues that subscribers pay. In order to聽
build those audiences, the streaming services need聽聽
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the best content available for subscribers...聽
taking Warner Bros as an example - there are聽聽
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plans to reduce the 90 day window from cinema聽
to home video by half to only 45 days...聽
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Now with that being said, there is generally聽
optimism in the market although it will take聽聽
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longer to get back into the steady state. I聽
was reading an article where the Phil Clapp聽聽
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who is the CEO for the UK Cinema Association聽
mentioned that he expects the industry to recover聽聽
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but for the rest of this year challenging Covid 19聽
protocols will dent box office takings - even with聽聽
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the success of the vaccine programs, consumers are聽
still nervous of returning... this was a similar聽聽
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sentiment with UK pubs opening this week.
However, recent research has shown that聽聽
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audiences are missing the cinema.. there聽
was a research article posted by the Film聽聽
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Distributor's Association that cited ~60% of聽
people said they missed going to the cinema聽聽
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the most as an activity- it also showed聽
that the most avid streamers were big fans聽聽
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of the cinema and keen to return. Hmmmm.
Thats all well and good but how do we back聽聽
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them up when thinking of whether to invest in聽
the cinema industry - well there are some nice聽聽
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case studies that we can refer to where lock downs聽
have eased and cinemas have re-opened in countries聽聽
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like Russia, China and Japan. Taking China as聽
an example, audiences have now grown beyond聽聽
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pre-pandemic levels showing that actually people聽
are going to the cinema more often than before聽
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Now my husband is a bit more on the streaming聽
band wagon - he is a bit of a homebody and so聽聽
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he was saying look Fifi, all these films are聽
coming straight to streaming... and look how聽聽
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bad Tenet did from Christopher Nolan when it聽
did go to Cinema. Yes, its true - there have聽聽
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been a few films which I have seen go straight to聽
netflix or prime - these being: Coming 2 America聽聽
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with Eddie Murphy - I loved the first one, child聽
of the 80s here... Mulan and the Trials of the聽聽
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Chicago 7. However, thats not true and the聽
VAST majority of films with blockbuster tags聽聽
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have been held back or pushed back by the studios聽
to take advantage and maximise revenues... this聽聽
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includes films like James Bond No Time to聽
Die, Top Gun Maverick, Avatar 2 and Mission聽聽
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Impossible 7. Similarly with Marvel having the聽
outlet of Disney+ which has been a roar in our聽聽
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house - there are four box office potential films聽
that seemingly will also be held back and this聽聽
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includes Black Widow, Shang-Chi and the Legend聽
of the Ten Rings, Eternals and Spider Man- No聽聽
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Way Home... at least for the next year and a half,聽
the cinema will be a super vibe fun place to be!聽
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Even with the shortened cinema exclusive聽
window - cinemas should have a lucrative聽聽
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run. The stats show that 90% of box office聽
take for a new release is made in the first聽聽
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four to five weeks which is great! Also, in聽
my dating years, cinemas were moving away聽聽
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from dingy sticky seats and carpets to much more聽
fun experiences with food, drink, better seats,聽聽
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sofas and so on... focusing on the experience is聽
where the edge in cinemas is... so we will always聽聽
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want to see the big blockbusters like James Bond聽
in the cinema... its what cinema is made for...聽聽
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and the cinema chains get it. Vue is spending聽
拢60mn to improve sites with these facilities! Yay!聽
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So where is the opportunity for investors -聽
so from a UK perspective, the obvious stock聽聽
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is CINEWORLD which is still trading below its聽
long term average and March 2020 still had the聽聽
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majority of cinemas closed.. its maybe a good聽
time to now consider looking at this stock. My聽聽
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favourite chain is Everyman and I took at the聽
stock price and it has been trending up - 41.5%聽聽
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in the last six months but again below its long聽
term average - I talked about plush lush cinema聽聽
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experiences and Everyman is all about that so聽
it would be a good pick if we believe in cinemas聽聽
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moving in that direction which they obviously聽
are. The elephant in the room is of course AMC聽聽
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Entertainment - which is up 300% YTD - what聽
a ride... and probably some way to go but聽聽
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will be volatile given the interest from short聽
sellers and reditt forums so Im staying away.聽
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Now with lockdown easing, and people spending聽
money - us personal finance folk will聽聽
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notice inflation rearing its ugly head and so as聽
we move pass the one year anniversary of lockdown,聽聽
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and we start to see things generally聽
looking up, I really wanted to cover the聽聽
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three scenarios that are getting discussed聽
so much in our house which are linked to聽聽
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beating inflation in 2021... and you can click聽
here so I can take you through them. Ciao x
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