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Digital Marketing Strategies for Real Estate Agents - 10 Tips - YouTube
Channel: Marketing 360
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in this video we're gonna break down ten
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digital marketing strategies for real
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estate agents coming up
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hi I'm JB with marketing 360 and we help
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small businesses grow with our marketing
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and design talent technology through our
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number one marketing platform marketing
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360 we call marketing and design man we
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love math and hopefully these videos
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will help you fall in love with math too
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so make sure to follow us to learn tips
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tricks and strategies to grow your
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business and fuel your brand so
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marketing has changed over the years
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especially for real estate agents it's
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all moved digital in the past there's
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always been things that real estate
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agents have done outside of the digital
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world for marketing that have been
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effective and in many cases still are
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but to truly grow your real estate
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business you need to have a strong
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digital presence so let's break down 10
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tips on how you can do that tip number
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one is to establish your niche that is
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super key with real estate what type of
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properties do you sell what
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neighborhoods do you prefer to sell
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maybe what price ranges of homes do you
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prefer to sell or maybe you do
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commercial what buyers and sellers do
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you want to help on the commercial side
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really try to hone in that specific
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niche because understanding that is key
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everything is built off of that in the
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digital world with regards to your
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website your marketing campaigns the
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audience your building and everything
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else on social media that all comes down
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to that niche so start there tip number
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one figure out what your niche is tip 2
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is to build a highly convertible
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beautiful website because your websites
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your 24/7 sales person it never calls in
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sick I can sell a thousand people at the
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same time with the perfect pitch so you
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want to have a beautiful site that
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people are going to and you're gonna
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want to use a strong idx listing program
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idx broker is one we recommend and work
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with it's really nice has all the
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functionality you need you can customize
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the design and you can showcase your
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niche the types of properties that you
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really want to highlight on your website
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it makes it really easy to do that so
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that you can SEO optimize those as well
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so that they rank high on Google and so
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the website just really like the core in
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the digital world that's your digital
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business in the digital world and so you
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want to start there because all of your
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marketing campaigns are gonna drive
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traffic to your site people are going to
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look
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therefore research so you want to have
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that dialed in power tip here make sure
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it's mobile-friendly because 80% of
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people and even more these days are
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looking at your site on mobile that are
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on the go and so you're gonna want to
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have a beautiful site on mobile phones
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tip number three is to build a strong
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social presence you're gonna want to
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dominate social media for your niche in
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your area focus on Facebook Instagram
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and Pinterest
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those are going to be the ones that are
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the most effective for you some ideas
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with social media you're gonna want to
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post a lot of videos create videos all
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the time of the different properties
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that you're selling properties that come
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on to the market go to those properties
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as soon as they come on the market take
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some video share that on social media
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for your niche this is gonna be key
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because people are gonna follow you on
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social media particularly when you're
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targeting people interested in your
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niche of the products that you sell and
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they're gonna want to see that content
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that continual content you'll be
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proactively giving them what they need
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making it easier for them to find what
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they're looking for so make sure that
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you do that and then outside of that
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think of other ideas and things you can
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share on social media on a constant
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basis so there's a never-ending flow of
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interesting content within your niche to
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help build your business and as you're
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posting this content spend some money to
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promote that so it gets in front of
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people on the paid side as well gets in
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front of more people in your area so
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invest in social targeting ads to start
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building audiences around your niche as
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you start to create this content on
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social media and then power tip here ask
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for them to reach out to you and direct
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message you when they're interested in a
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property or they have a question or they
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want to do a walkthrough have them
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direct message you it's so easy and
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that's a great way to develop lead flow
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on social media tip number four and we
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always already kind of touched on it but
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it's to create a lot of video video is
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key you can even do live videos when
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you're doing walkthroughs of these
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properties but outside of just videos
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about properties think about the
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questions that people ask about your
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niche maybe it's the the neighborhood
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that you serve or the neighborhoods that
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you're targeting what are the power tips
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on those neighborhoods what are the
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insider information on those
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neighborhoods
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how can you share more of this
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information out into the world on social
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media those are great video ideas as
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you're doing these walkthroughs and
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talking to your custom
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they're gonna ask questions and those
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questions you should write those down
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because you can do tips and quick videos
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answering those questions on social
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media if somebody has a question about
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something somebody else has that same
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question right and you can answer that
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question for multiple people but posting
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these videos online as you create this
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video content you're gonna start to
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develop a brand and you're gonna build
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your brand and people are going to
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become aware of you as an agent and
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they're gonna trust you because there's
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a certain amount of personality that
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comes through a video that doesn't come
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through on written form or static
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pictures on the video they're gonna have
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more of an understanding and a
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relationship with you so when they're
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ready to move to whether they're buying
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or selling they're gonna think of you
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first and you're gonna earn their
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business tip number five is to use a CRM
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CRM is essential to business today and
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for agents it's extremely powerful
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because you can store all kinds of
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information about your customers and
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your leads and your prospects in there
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outside of maybe just the types of
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properties are listed they're interested
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in the numbers of bedrooms the price
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ranges the neighborhoods those things
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are all important but you can also store
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things in there like their birthday you
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can store things in there like the
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children's names and their interests and
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things like this it's gonna give you a
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better relationship with that customer
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and you're gonna be able to do some
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sorting and some filtering based on this
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information for example if a new
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property becomes available in a nice
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neighborhood that a lot of people are
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interested in with four bedrooms you can
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quickly jump into the CRM and you can do
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some filtering and sorting it and get a
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nice little list there of people that
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that's a perfect fit for you can jump
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right in and start calling them start
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setting up walkthroughs you could even
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generate an email campaign that sends
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them an email with the video that you
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made about that property talking about
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it and requesting if they need more info
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to hit you up so you can do a
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walk-through so a CRM allows for all
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this it just makes you a better business
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person it's gonna make you more revenue
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long-term and a lot of real estate
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agents they send like an annual gift
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card and kind of a thank-yous on
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Christmas you know after you've
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purchased a home with them or something
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like that and that's all great and fun
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but with a younger demographic they're
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looking at their mail less a lot of
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times they're not even looking at it
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right you want to send them digital
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messages if you can send them automated
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email
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with little thank-you messages maybe
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gift cards you can even send them text
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messages at these times or jump in and
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direct message them on social media
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because you save their social media
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information your CRM think about how
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much more modern this makes you and the
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more modern you are the more you're
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gonna get referrals and recommendations
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from that past customer base that's
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going to continually grow your business
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tip number six is to invest time and
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money in building your online reputation
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online reputation is huge you should ask
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for a review from every buyer and seller
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that you work with get a review from
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them and even the ones that don't end up
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buying maybe get a review from them if
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the experience was good the more reviews
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you have online and the higher your
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ratings online the more business you're
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gonna get a lot of times when people are
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in research mode they're in research
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mode for quite a while in real estate
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and a lot of times before they reach out
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to a new agent or something like this
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they're gonna quickly do a spot check on
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Google or something searching that
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agents name and the word reviews and if
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you have a ton of reviews when people do
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this and you have high ratings you're
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gonna win that business because they're
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gonna probably compare you with a couple
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other agents and if you have more
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ratings than them and you have a higher
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number of reviews you're going to get
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the business and so it's just so key to
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get those reviews it doesn't take long
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it's just a simple ask of the people
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that you've worked with that had a good
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experience and they're happy to do it
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tip 7 dominate the first page of Google
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for your niche keywords so you're gonna
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want to have niche keywords for your
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niche so if you're marketing to a
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particular neighborhood or you're
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selling a certain type of commercial
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property whatever it might be there's
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keywords people are searching on Google
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to find properties when they first start
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researching figure out what those
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keywords are if you need help with
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keyword research give us a call we do it
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for free
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so we'll help give you those keywords
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and understand what those are once you
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figure out what those are you're gonna
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want to invest money and being on top
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for those so that's called paid ads
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you're gonna want to run ads on Google
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for that and being as well if you have
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enough budget and then in addition to
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that you're gonna want to rank high or
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which means you're just gonna have to
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build a lot of content on your website
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about those search terms so figure out
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what those search terms are then build
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landing pages on your websites that
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highlight the properties in those areas
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and then write additional content on
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those pages and then on an ongoing basis
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think about doing some blogging about
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those particular areas and adding that
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content to those pages as well we call
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that a monster page because the page is
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a monster in terms of content but that
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means it's gonna rank high and if you
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can rank on the first page twice for
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those very niche keywords I can just
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tell you this you're gonna grow your
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business tip number eight is to do
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retargeting retargeting is like the
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biggest no-brainer in the history of the
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world like you absolutely have to do
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retargeting it will change the game if
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you're not doing retargeting because
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people are in research mode when it
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comes to real estate for so long that
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you can stay in front of them during
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that entire lifecycle and just rent
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space in their mind by retargeting so
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that when they're finally ready to make
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a buying decision or do a walkthrough
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they think of you they reach out to you
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and it's because you've been retargeting
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them so the way retargeting works is if
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anybody comes to your website they're
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automatically added to a retargeting
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list and you can build lists for each
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niche that you serve so if you build
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landing pages for one neighborhood and
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and another neighborhood and somebody
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comes into your site goes to this
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neighborhood you can build an audience
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list on that and you can retarget to
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those people with new properties that
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come available that neighborhood and
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those sorts of things what happens with
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retargeting is as they're on on the
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internet surf and round whether they're
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on Facebook or Instagram or YouTube or
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thousands of websites online they're
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gonna see your branding and your ads
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highlighting those properties maybe see
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a picture of you so that they can just
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you know have a better connection there
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and they're just it's just gonna it's
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literally gonna rent space in their mind
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so when they're ready to move forward
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they're gonna think of you you can even
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build a retargeting list on social media
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as you're posting content if anybody
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watches your videos over a certain
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period of time or engages with your
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content or likes your content you can
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add them also to a retargeting list and
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so over time if you just think about it
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you can get your list
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so large that you almost are retargeting
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everybody in your local area that fits
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within those niches and by doing that
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retargeting is extremely cost effective
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you're gonna develop a lead flow at a
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very low cost your return on investment
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your profitability is gonna skyrocket so
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look under retargeting it's huge tip
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number nine is to build some ad
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campaigns on social media that target
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groups in your area that would possibly
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be interested in your niche that you
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serve and so for example you could
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target people that work at certain
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businesses you could target people that
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work at certain organizations like
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schools and other things on social media
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you can build an audience list off of
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that and advertise to those folks power
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tip here is theme your branding and your
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designs your ads maybe to that group
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something that appeals to them with your
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imagery or maybe your content our call
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to action and possibly even offer them
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some sort of a deal if they work with
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you and what will happen over time is
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you may become kind of the preferred
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agent of certain businesses or
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organizations in your local area and
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you'll start getting a lot of referrals
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because let's just say you know you have
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a large business near by that is within
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the area that you serve and they have
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200 people those 200 people are gonna be
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buying houses you know on an ongoing
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basis and so when one buys one guess
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what happens the next person says who'd
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you work with and they recommend you so
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you start to get those referrals first
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you have to get your foot in the door
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one way to do that is targeting those
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folks on social media tip number 10 is
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to use an all-in-one marketing platform
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that allows you to do everything that I
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just talked about within one platform
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it's gonna save you a tremendous amount
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of time because if you set up an email
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marketing platform over here you were
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doing Facebook Ads over there Google Ads
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over here you're managing your CRM in
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this program pretty soon you got 25
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logins that you're trying to manage and
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you don't have enough time right it's
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insane so use a marketing platform that
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has everything that you need including
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the talent because you're gonna have
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only so much time so to design all these
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ads
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and put these videos together and write
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all this content takes time so use a
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marketing platform that has not only the
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technology you need but also the talent
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to do what you need to get done on the
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marketing side so that you can focus on
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growing your business power tip there
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check out marketing 360 has all that and
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also just research online and just see
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what's gonna work for you to grow your
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real estate business so that's it thanks
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for watching
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appreciate your time today I just wish
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you the best and grow in your real
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estate business if you have additional
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power tips on the digital side that I've
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missed here please leave it in the
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comments so that others can see it if
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you'd like us to cover some other
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content or go into more depth on any of
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these things throw that in the comments
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too we're always looking for ideas on
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new videos share the video if you have
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somebody that's a that might find this
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interesting like it if you liked it and
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we appreciate you please subscribe for
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