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Example of Primary Customer Research - YouTube
Channel: IDE Thailand
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this is the warmest day of the last
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month's and we are officially out on the
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street to enthusiastically interview
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some prospective customers so here we go
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[Music]
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for you to be successful at primary
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customer users you gotta be feel it's go
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and talk to people what's the worst
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thing that can happen yeah but I don't
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have time right now that's okay you'll
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go and find someone else to talk to
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thank you so much for a minute of your
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time I know I'm catching you on a
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beautiful spring day out of curiosity
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what are you doing in the store on this
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Saturday just shopping around first time
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to blossom that's it's a beautiful day
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we are going to entertain some homeless
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people it was some of my juggling and
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we're gonna make a video out of it and
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end up giving a homeless person fifty
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dollars in the end oh wait we have to
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come up with an idea so what is our idea
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how about a website where you can buy
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offseason closing at a steep discount I
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have no idea who might be interested in
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a website like that it's cheaper I like
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it a lot I would definitely do it we're
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here today on Newbury Street which is
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one of the most popular shopping
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districts in Boston you will meet many
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people here of different types for
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shopping here today what do you do I
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work for I'm vice president branding
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communication from a Danish company I
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worked at MIT for the investment
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management company
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I'm a mediator let's make some
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assumptions assumption number one the
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person who would be interested in this
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website already shops online do you also
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shop online I do I do I find that uh
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unfortunately spend a bit of time on
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Amazon
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I'm always online looking for deals
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particularly when I get emails I tend to
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do more online shopping what do you shop
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for I'll shop typically for either
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consumer electronics clothing those
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sorts of things yes we use eBay a lot
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gotta be curious talk to people learn
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about them learn about their lives I'm
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so sorry to interrupt you on the street
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but I have to ask where did you buy this
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fabulous fabulous coat entrepreneur
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actually sounds pretty good and you
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gotta be open-minded and I'm biased
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remember you're an inquiry mode not an
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advocacy mode spring is coming and what
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kind of spring clothes are you looking
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for bright colors in long dresses what
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do you think this code tells us about
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fashion style
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[Music]
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a lot of pretty standard tastes how
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would you define fashion style my
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fashion style good-looking I guess I
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don't know I just go for whatever is
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good on me I like tight clothes where do
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you shop online
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Inessa Forte
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my closets and stuff like that shoes
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Zappos Oh
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j.crew j.crew factory outlet revolve
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gilt if I may ask you why do you shop on
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those sides because they have different
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I like and I don't know always have time
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to go to go to shopping I would never
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buy tennis shoes on assumption number
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two the person who would be interested
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in such a website is a planner who likes
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to look ahead now we are assuming that
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the people who might be interested in
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this with the people who are naturally
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planners they like to plan things ahead
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would you consider yourself a planner
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it's a mixed bag for some purchases
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especially larger ones I'll usually try
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to plan it out but for other purchases I
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may just impulsively buy when I'm in the
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store schedule socially and I'm also
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assuming that that person is a discount
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shovel they like to buy things that at
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this guy so by virtue of the fact that
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you shop at guild that you should bow to
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Allah that you shop at j.crew outlet it
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tells me that you like discounts but
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that being said I won't sacrifice
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quality all the time wow so you I plan
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it you look at the future you are a
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discount shop you shop online where do
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you go do you like Amazon you like
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discounts do like full of shopping look
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at you I know that you love quality
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shopping here we can tell it right away
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