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7 Google Ads Hacks That鈥檒l Make Your Campaigns Scale Profitably - YouTube
Channel: Neil Patel
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- Google Ads are still
one of the best platforms
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that you can use to grow your business.
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Primarily because it lets
you reach the right people
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when they're looking for whatever
it is that you're selling.
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When they're actively
searching for keywords related
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to your content, your
product, your services,
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you can be right then and there.
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But, a lot of people find it difficult
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to make their campaign
scale and become profitable.
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So what should you do?
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Hi everyone, I'm Neil Patel,
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and today I'm going to walk
you through seven AdWords hacks
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that'll make your
campaign scale profitably.
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(upbeat music)
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Before we get started make sure
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you subscribe to this channel,
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and if you're on YouTube
click the alert notification.
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That way, as we release
more content like this,
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you'll get notified.
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So the first thing I want you to do
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is create in-depth remarketing audiences.
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Did you know that the
click-through rate for remarketing
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is roughly ten times higher
than traditional advertising
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and CPCs cost are roughly
two to a hundred X less?
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That's a huge difference.
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Not only is remarketing
aspect super important,
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but adding detailed targeting
to remarketing efforts makes
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it all better in terms
of spend and conversions,
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AKA, you'll get a better
bang for the buck.
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So set up campaigns for
people who have already been
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to your site more than one time.
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When you do that, that means
that audience is already
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interested in your products or services.
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So when you target them,
they already got to know you.
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They're much more likely to convert.
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The next thing I want you to do
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is focus your efforts
on longtail keywords.
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When it comes to generalized keywords,
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they're very competitive because
everyday marketers want to
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go after them just because
they have a high search volume.
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But they don't always drive
the highest quality of traffic.
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A lot of marketers make the mistake
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of going after these keywords.
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However, the money is in the longtail.
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For example, the keyword diet
plan has a SEO difficulty
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score of 52 and a paid
difficulty score of 70
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with a cost per click of $4.35
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and a keyword volume of roughly
40,500 searches per month.
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A longtailed version like
diet plan that's low carb
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has a SEO difficulty of 21
and a paid difficulty of 42
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with a cost per click of $1.58.
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The keyword volume is only
12,100 searches for month
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but someone who searches that
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is looking for a specific diet plan
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and they're much more likely to convert.
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You're probably thinking, hey,
diet plan has a much higher
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search volume so I want to go after that.
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But what you'll find is
you're going to get a lot
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of irrelevant clicks that don't convert
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versus going more specific.
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Start off by going more specific
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and going after longtail
phrases because you tend
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to generate more sales from
that, and in many cases,
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those keywords have a lower cost per click
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even though they can make you more money.
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The next ting, you shouldn't
be afraid of using exclusions.
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Exclusions are a great way to
find hyper-focused audience
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that's more likely to convert
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and give you a bigger bang for the buck.
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So let's say your audience doesn't fall
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into a category with
people of high income.
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You can exclude people with higher income.
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It really is that simple.
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There are a lot of
different targeting elements
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with Google Ads and also Facebook Ads.
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Don't be afraid to use them
because they're your friend.
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It allows you to spend your money
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with the people who are
more likely to convert
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into a customer versus
the people who aren't.
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The next thing I want you to
do is test different locations.
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Create audiences based on a location
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is one of the easiest
ways to create a segment.
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I can't even tell you how many people
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just use the default settings,
but this is a big mistake.
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Now, there are three ways
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that you can target
location in an ad campaign.
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One, you can go after a
location-based keyword.
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Two, you can geotarget to a
radius on your ad segment,
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or three, you can do both.
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You want to try a mixture of all of them
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to see if you can generate the most sales.
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And when you do that, you'll
weed out a lot of people
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that were never a right customer
for you in the first place.
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Next, I want you to add
extensions to your ad.
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Adding extensions is one
of the most sure-fire ways
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to get more clicks because they take up
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more real estate and the serves.
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There are many different ways
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that you can add extension to your site.
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You can add more information
about specific pages
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on your site or you can list
things like products, prices,
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sales, phone numbers,
the list goes on and on.
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According to Google themselves,
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adding extensions can
increase click-throughs
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by roughly 10-15%.
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Next, I want you to
implement UTM tracking.
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Tracking campaigns and their performance
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is incredibly essential to
running an ad campaign strategy.
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Look, if you're not
tracking the performance
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how do you know what's
working and what's not?
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Using UTM codes is a great,
easy way to keep track
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of what's doing well and what's not.
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And if you don't know
how to code, don't worry.
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Using Google's URL builder tool,
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you can literally create UTM codes
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per page in less than 30 seconds.
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You can easily track the performance
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of any of your campaigns
in Google Analytics.
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You don't even need to
be a developer for this.
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Next, I want you to start running ads
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on your competitor keywords.
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This is one of the most
simplest and practical ways
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that you can see a really good ROI.
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Using tools like Ubersuggests,
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you can see all the
keywords your competitors
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are ranking for and are
getting traffic for.
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You can also put in your
competitor's brand name
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into Ubersuggests,
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and when you do that it'll
tell you the search volume.
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Going after competitor's brand name
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is a really easy way
to generate more sales.
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Now, when you're doing this,
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you've got to think about trademark,
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so you may not be able to
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put your competitor's
name within your copy.
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But that doesn't mean that
you can't drive sales.
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This is why everyone's
bidding on brand names.
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It's a quick way to get sales.
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If someone's searching for a competitor,
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chances are they're super targeted
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and they may like what
you're selling as well.
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If you need help with your paid ads,
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check out my ad agency,
Neil Patel Digital.
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If you enjoyed this video,
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like it, share it,
subscribe to the channel,
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tell other people about it.
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Thank you for watching.
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