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How To Generate 34 Real Estate Leads In 1 Week!! - YouTube
Channel: Jason Wardrop
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- Today I wanna break down how to start
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generating your first
two to five leads per day
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for your real estate business,
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even if you're a completely newbie
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and have no existing online presence.
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So whether you're a newbie
to the real estate industry
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or you're a newbie to lead generation,
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digital marketing, all that stuff,
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I'm gonna break it down,
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I'm gonna show you guys the
templates and everything
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of how you can finally get that
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consistency in your business.
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Because, obviously, if you're
generating consistent leads,
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that's gonna result in a consistent number
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of appointments that you're setting,
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which will then result in a consistency
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with the number of deals that
you are closing each month.
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Alright, so I'm gonna show
you guys, with all that said,
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how Jamie leveraged this exact system,
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this exact strategy I'll
be showing you today,
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to generate 12 leads at $1.02 per lead
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in his first 24 hours of implementing
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exactly what I'm gonna be breaking down
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and sharing with you all today.
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And how countless others have gone through
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and implemented these same strategies,
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and have seen almost immediate results
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with their lead generation,
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and generating leads for
a fraction of the cost,
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compared to all these other big
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advertising sites out there.
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Like Beth right here in the bottom
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right hand corner of your screen.
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You can see she was
spending $350 per month
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for leads on realtor.com.
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And after just one week of implementing
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that strategy I'll be breaking down
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and sharing with you all today,
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she was able to generate
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25 leads in her very first week,
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at a fraction of the cost.
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Now, who this strategy actually works for.
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This works for all real
estate professionals.
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Doesn't matter if you're a buyer's agent,
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a seller's agent,
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if you have listings, don't have listings.
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Or maybe you are a real estate investor,
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or even a loan officer, mortgage broker.
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I'm gonna break down
and share with you guys
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the templates, the strategy,
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everything, the whole blueprint
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of how to get your first two to five leads
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per day for your business.
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Alright, so, today, as I mentioned, guys,
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I'm gonna show you guys the
exact Facebook ad templates,
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the exact posts.
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I'm not gonna blur anything out,
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but I'm gonna show you
guys exactly what we use,
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and I'm gonna show you the
actual lead page templates
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that you basically can
just copy and paste,
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and use these templates to get
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that consistency in your business.
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Now, just a very quick brief intro
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to me and who I am, if
you guys are unfamiliar
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with me and my story.
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So my name is Jason Wardrop,
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and I specialize in digital marketing
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and lead generation,
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specifically in the real
estate and mortgage space.
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So I founded a software company
called Arsenal Marketing,
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which helps real estate agents,
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investors, and loan officers
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generate leads and qualify leads,
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back in May of 2015.
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So it's been about four years now.
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And over that time, I've been able to work
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with over 5100 real estate professionals.
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So I've been able to see, really,
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what works, what doesn't work,
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and we've been able to cut out
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a lot of the trial and error,
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and just get to these strategies
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that work time and time again,
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no matter what market you're in,
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whether you work on buyers or sellers,
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or whatever your real focus is.
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And I personally spent over $750,000
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on Facebook advertising.
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Generated well over 100,000
leads during that time,
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and that was just for my business.
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That doesn't count all the other money
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that we've spent with our realtor clients
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and with these strategies
I'm gonna be breaking down
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and sharing with you all today.
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It's allowed me to be
featured in Forbes two times,
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as well as on homes.com.
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I was able to go through and do a full-on
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live presentation for
them a few months back,
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breaking down all of these strategies.
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And honestly, guys, that's all you
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really need to know about me.
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But I've got a decent amount
of experience in this space.
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I've seen a lot of the good, the bad,
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the ugly, all that stuff.
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But with all that said,
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back when I first started my business,
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I started a marketing agency.
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And I was in a very similar position,
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where most realtor clients
that I work with currently are.
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Now, the goal of my first business
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was to go through and generate leads
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for all of the clients I was
working with at the time.
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So I got a website up, and I thought,
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if I've got this website,
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I'll be able to generate leads
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for all of my clients,
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and then I'll make my
clients happy, I'll be happy,
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and the business will continue to grow.
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Now, the only problem is,
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like most people's first business,
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my business was failing
extremely fast, guys.
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I mean, it was a steep, steep nosedive.
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And the reason why is because
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I wasn't able to generate
any leads from my website.
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And so I was like, you know what,
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I gotta start messing around
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with all this social media stuff,
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I've gotta start messing around
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with Facebook, YouTube,
Pinterest, Twitter.
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And this was before
Instagram was even around,
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and I was a complete newbie at the time
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to everything lead generation,
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everything marketing, all this stuff.
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But I figured, all this stuff
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is moving towards social media,
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so I better start messing around with it
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and kind of figuring out what's going on.
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And it was around this
time that I had a mentor
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friend of mine who I went through
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and I showed him my business
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and I told him about
where I was struggling.
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I wasn't able to generate
any leads for my business,
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I wasn't able to generate any leads
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for my clients' business,
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and I just found myself
in this massive rut.
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And then he looked at it and he suggested
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that I add something
called a landing page,
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or a lead capture page,
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so those terms are synonymous,
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lead capture page, landing page,
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to my business, and from there,
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everything completely changed.
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And this right here, guys,
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this is the simple game changer
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that took my business
from completely failing
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to actually starting to see some results,
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and then, eventually, being
able to scale very quickly.
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So if you look over here on
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the left hand side of your screen,
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what I would do is I would leverage
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the top social media networks out there,
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to gain exposure.
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And then when someone
would click on my post,
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or tweet, or video, or anything like that,
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I would send these people
to my landing page,
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or lead capture page,
synonymous terms there,
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instead of my main website or my blog.
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And then once I generated a
lead from that landing page,
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I had an automated
follow up system in place
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to follow up with every
single one of those leads
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via email, as well as text message.
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And I used this exact model
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to go from generating basically zero leads
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per week for my business to 468 leads
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my very first week after implementing
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this simple lead capture page right here.
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Now, if you're like me and almost every
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other business owner out there,
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you know you need a website
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to help you grow and market your business.
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About 98 to 99% of the realtors
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I initially start working with,
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they already have a website in place,
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which is great.
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But the commonality, the
common thing that happens is
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I ask them how many leads
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they're getting from their website,
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and a majority of them say,
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I haven't ever even gotten
a lead from my website,
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or, it's been weeks or months,
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or maybe they're getting
one to two a month
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or one to two a week.
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And there's nothing consistent about it.
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So if that's you, you're
kind of in that same place,
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where you're thinking about your website,
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and you're thinking, man,
I don't even remember
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the last time I generated
a lead from my website,
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you're not alone.
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And real quick, if you do
not have a website yet,
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don't worry, this is not a necessity
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to be able to go through
and generate leads.
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But I'm gonna break down the strategy
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of what you can do to implement
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to start generating leads
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within the next 24 hours.
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So if you're like most realtors
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I go through and work with,
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they've got this website,
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but they're not generating
any leads from this website.
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So what they'll go through and do
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is they'll go and create a Facebook page,
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because they're like, man,
Facebook has to be the answer,
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because there's over a
billion people on Facebook.
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So they'll set up a Facebook page
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to go through, run some
ads, get some exposure.
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But what happens is they still struggle
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to get real leads.
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They might get some likes,
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some comments, some shares,
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some engagement on their posts,
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but they don't ever see any real leads
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in the form of someone's name,
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their phone number, and
their email address.
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And, honestly, guys, the reason why
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is because Facebook
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plus your main website,
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it just doesn't work.
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Believe me, guys, I have tried it,
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and I have tested it out with
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thousands and thousands of
dollars of paid advertising,
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but it just doesn't work.
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It's kind of like trying
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to put a square block into a round hole.
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And that's what my mentor
originally went through,
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broke down, and explained to me.
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But then he said, in order
to make Facebook work
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or Instagram or Twitter, YouTube,
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or any of these other social media sites
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that you had to use something
called a landing page,
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also known as a lead capture page.
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And a landing page is a simple site,
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just like this one right here
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that you're seeing on your screen,
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that has no other
distractions on the page.
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There's no other links,
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there's no other ads,
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there's nothing else,
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but everything is kept as
clear and concise as possible
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so that when someone
visits this landing page,
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they either opt in or they don't,
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and then once they opt in,
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you can grab their contact information,
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their name, phone
number, and email address
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so you can eventually follow up with them.
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So unlike your main website
that you have right now,
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a landing page is actually gonna convert
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about 10 to 25% of the people
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visiting that site into leads.
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As opposed to your main website,
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it typically converts
less than 1% of people
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visiting that site into leads.
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Guys, this is not just
real estate-specific
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or mortgage-specific,
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this is industry-wide,
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that you will get these conversion rates.
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And that's because just your main website,
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it's not optimize to go through
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and convert a website visitor
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into an actual lead.
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So to kind of put this in perspective,
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if you have 100 people
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you're getting to your main website,
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you might be lucky to get
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just one lead from those visitors.
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And I'm sure most of you guys
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have already experienced that.
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Whereas with the landing page,
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you can get as many as 10 to 25 leads
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with the same amount of
people visiting your site.
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So, now, instead of
making a post on Facebook
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or Twitter or Instagram
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or any of these other social media sites,
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and sending them to your main
website or even your blog,
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you now want to send
them to a landing page,
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just like this one,
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so you can grab their contact information
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and generate a real qualified lead.
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And that's exactly what
I did with my business
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and went from generating
just a few leads per week
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to literally 468 leads my very first week
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after implementing a
simple lead capture page
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just like this into my business
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and sending people to that page
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as opposed to my main
website, or even my blog.
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And that's also what we've replicated
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time and time again with all
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of the agents and brokers out there
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that we've worked with.
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As you can see, Chad right here,
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he went from struggling with Facebook ads
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in his lead generation for months
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to generating almost immediate 10 leads
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after just simply
implementing this strategy
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of the landing page into his business
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and leveraging Facebook
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and all these other
social media platforms,
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plus a landing page,
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and was able to start
generating immediate leads.
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And the best part is is we've got
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several plug and play templates
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where you can literally just copy
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and paste these templates
into your business
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that they're already proven winners
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for buyer leads, seller leads,
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investor leads, mortgage leads,
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whatever type of leads
that you're going after.
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So right here, let's say that you have
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a listing that you wanna go through
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and market or promote.
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Or let's say you've got,
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someone in your office has a listing
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and you wanna go and market their listing.
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So you can see, on the left
hand side of your screen,
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that is a look at what
the actual Facebook ad
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or Facebook post is gonna look like.
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And then, once somebody's scrolling
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through their newsfeed on their phone
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or on their desktop or whatever it is,
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they'll click on that post,
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and they'll go to the landing page
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that you see right here on your right.
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They'll put in their contact information,
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so their name, phone
number, and email address.
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They'll become a lead.
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And this campaign consistently generates
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leads for less than $3 per lead.
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Now, here's also a look at
my seller leads campaign.
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If you guys wanna go through,
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take a quick screenshot, no problem.
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But you can see on the left
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is the Facebook ad or the Facebook post.
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And when someone sees
that in their newsfeed,
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they click on that, go
to the landing page,
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opt in, and become a lead.
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Now, here's an example of
my buyer leads campaign.
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If you don't have a listing
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but you're still wanting
to work with buyer leads,
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you can see the Facebook post,
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the landing page, as well as
my open house leads campaign,
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where you can generate dozens of leads
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before this open house even starts.
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And then just two more real quick.
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Here's one of my mortgage leads campaigns,
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the Facebook post, plus the landing page.
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And we've got several others,
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as well as an investor leads campaign.
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You can see the Facebook post,
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as well as the landing
page right here, as well.
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And as I mentioned before, guys,
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this works for all real
estate professionals.
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So it doesn't matter if
you're a buyer's agent,
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if you're a seller's agent,
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if you have listings, if
you don't have listings,
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if you are a real estate investor,
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or even a loan officer.
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Now, guys, you guys can see right here,
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these are screenshots from
the Facebook Ads Manager,
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and you can see these
red circles right here.
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It's showing you how much it costs us
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to go through and generate a lead
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with these different campaigns.
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And what I call a lead is someone's name,
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phone number, and email address,
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where you actually have
their contact information
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to call, email, follow
up with this person,
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not just some like or a comment on a post.
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And you can see right here,
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we are generating leads
for less than $3 per lead,
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time and time again.
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You see $1.02, $0.89, $1.07, $1.23.
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And these are all updated with the new
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Facebook algorithm updates.
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And so we keep these all up-to-date
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with any changes that Facebook ever makes.
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And so you look at this and you literally
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can generate leads for
a fraction of the cost
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compared to all these other
big advertising sites.
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The average cost for most
realtors that I work with
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of leads on these big advertising sites
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is 25 to $30 per lead.
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And I worked with a realtor one time
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that I heard he was paying $81 per lead.
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So if you look at that, on average,
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you can be getting 20 to 30 leads
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for the cost of just one lead
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from these big advertising sites.
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So now we've broken down exactly
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how to get your first two
to five leads per day.
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We showed you the Facebook ads,
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we've shown you the
landing page templates.
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And now you have leads,
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but it doesn't stop there.
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Because we all have
heard it a million times,
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that the fortune is in the follow up.
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And that's dead on 100% accurate.
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So even if you're generating
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two to five leads, or
even 50 leads per day,
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but you don't have a proven
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follow up system in place,
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it's just, it's really not
gonna benefit you whatsoever.
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So later on this week,
what I'm gonna be doing
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is I'm gonna show you guys
the proven follow up system
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that we've broken down and we've tested
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and we just have this
down to an exact science
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that you will be able to have
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and use in your business.
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And I'm gonna show you guys
the whole follow up system.
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I'm gonna show you guys the exact email
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and text message templates,
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and I'm even going to give those to you
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so you can just copy and paste those
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and use those in your business.
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So be on the lookout later this week
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for that next video,
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where we're gonna break down the follow up
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so you can piece these
two things together,
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as far as the lead generation.
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I'll show you the follow up piece.
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And then with those two together,
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from there, it's all
about scaling things up
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to the next level.
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So be on the lookout for that next video.
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We're gonna go through
and walk you through
[981]
the entire follow up,
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and I'll even give you the follow up
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email and text message templates
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that you can copy and paste
[988]
and use in your business.
[989]
So with that said, guys,
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thanks so much for watching today,
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and I will see you in the next video.
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