History of apple /#thehistoryofapple - YouTube

how apple rose to 2 trillion hey guys today we are  going to look at how a computer selling company  

grew to become one of the most valuable companies  in the world and leader in the smartphone category  

the rise of apple began with stephen g wozniack  desired to build his own computer in the 1970s  

his desire was further fueled with the launch  of the altair 8800 microcomputer at this time  

wozniak was working for hewlett-packard company  as an engineer but they did share his enthusiasm  

he later met with his high school classmate  steve jobs and they shifted production to silicon  

valley garage it is here that the legend that is  apple was born to get started they needed some  

working capital so steve jobs sold his volkswagen  minibus and wozniak his programmable calculator  

in 1977 they had produced a standalone computer  that had a plastic casing instead of the standard  

metallic design it also featured a color display  apple computer inc was incorporated on january  

third 1977 for the company to succeed jobs needed  business expertise and capital regis mckenna  

a public relations specialist provided  management expertise and michael marcula  

a multi-millionaire funded the company to a  tune of two hundred and fifty thousand dollars  

for the first five years of operations the company  was growing rapidly with revenues doubling every  

quarter by 1980 sales were around 118 million  this resulted to a compounded rate of 533 percent  

in december 12 1980 apple went public selling  4.6 million shares at 22 this generated 100  

million and was one of the biggest ipos  since ford motors went public in 1956.  

in fact apple did so well that its valuation  of 2 billion made it larger than ford while  

apple was doing remarkably well with the ipo  it faced some serious competition from ibm  

for one ibm used only proprietary hardware and  software components for software it used microsoft  

dos and intel processors this enabled ibm to  offer software developers compliant pcs for their  

software further making their pcs more appealing  one key software addition that ibm had over  

apple was the lotus 123 spreadsheet the macintosh  success the macintosh was a sophisticated computer  

with a functional graphical user interface mouse  and on-screen windows with pictures and icons  

when it debuted apple ran an ad through ridley  scott that aired during the super bowl 17 third  

quarter the advert was hailed as a masterpiece  and the computer was an instant success  

however sales were not that rosy after launch  with consumers finding the product too expensive  

things took a turn to the worse when steve jobs  was ousted from the company by ceo john scully  

wozniack had left earlier on in apple to pursue  teaching jobs later left apple and launched his  

own company next inc the company later produced  laserwriter pagemaker and postscript laser printer  

the company continued reinventing some products  without jobs like the introduction of the software  

database hypercard this came free with any  macintosh after 1987. the company was able to sell  

over 1 million computers during this period and  this pushed their revenues to close to 10 billion  

however its share of the market wasn't that great  microsoft windows was also gaining ground across  

the world making it a serious competitor for  apple out scully and jobs ceo scully launched  

the newton personal digital assistant pda  promising more than the product could deliver  

however reception was not that good as the  pda suffered from poor handwriting recognition  

in 1993 scully was soon replaced by  michael spindler but the company still  

continued struggling with accumulating large  unsailable inventories and marketing projections  

his reign came to an end in 1996. its  financial position was precarious at  

this point due to the preference  for windows as opposed to macintosh  

in 1996 apple was looking for os to replace  theirs and they found the solution in jobs next  

software jobs joined apple again as an advisor  to the ceo under emilio however when emilia  

was unable to turn the fortunes of apple the  board turned to their undisputed leader steve  

jobs to become temporary ceo apple continues to  have significant control of the mobile market  

having over 47 percent this is almost twice  what its close competitor samsung had at 25  

their concentration on innovation has paid off big  time hence the high sales return to profitability  

it is without question that jobs  was the right man for the job  

he had passion drive and was quite  innovative he started revitalizing  

the company back to profitability with  his wide range of innovative products  

firstly he announced an alliance with key  competitor microsoft revitalizing how mac os was  

licensed and oversaw the introduction of imac the  imac proved to be a big success and lifted apple  

us market share from its lowest at 2.6 percent to  a high of 13.5 percent by august 1998 this also  

marked apple's first profitable year since 1995.  jobs was more focused into a diverse range of  

products and in 2001 apple launched the itunes  later in the same year we had the ipod by 2003  

apple was selling downloadable mp3 copies of major  record songs further boosting its profitability  

by 2006 over 1 billion songs had been  sold through its site from the table  

you will notice that apple's rapid shift to a 2  trillion company began with the introduction of  

their iphone brand of phones computer sales  were good but not as good as the iphone era  

the largest leap in growth occurred from 2010 to  2015. the company further moved into the cellular  

market in 2007 when it launched the iphone the  iphone had capabilities of playing mp3s and videos  

the iphone 3g was launched in 2008 and gained  popularity across the world selling one million  

units within the first three days of release  the company's share of the smartphone market  

was now at 20 in 2010 the ipad was unveiled which  was a hybrid between a smartphone and a laptop  

apple further invested in computing by launching  icloud a form of cloud computing jobs was  

diagnosed with cancer and due to his deteriorating  health stepped down for tim cooks as ceo in 2011.  

he later died of cancer in october cooks  continued with jobs passion for innovation  

introducing the iphone 4s siri apple's  personal assistant as well as the ipad mini  

in 2014 he led apple to make their first  large acquisition by buying out dr dre's beats  

they later introduced the apple smartwatch  and airpods in 2016. the company finally  

became the first company to have a market  capitalization of 2 trillion the company has  

grown exponentially in the smartphone market to  now control over 47 percent of the global market  

however its competitors have been narrowing the  gap with samsung coming behind at 25 and hawaii  

with 16 however the iphone's higher replacement  cycles means that customers do not want to hold  

on to their phones for very long this in future  will affect their bottom line apple market  

capitalization started to shift from 2010 and  got growing with the largest growth being in 2018  

where it almost doubled the high capitalization  can be attributed to its rapid technological  

innovations in the mobile segment do you own an  iphone how do you find it compares to the brands  

like samsung and hawaii don't forget to hit the  subscribe button thanks for watching the video