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Business Model Canvas -Lienzo de Modelo de negocios- Alexander Osterwalder - YouTube
Channel: Yo empresa
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if you are thinking about starting your business
It is important that you analyze the model that
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you are going to use for this we are going to
talk a little bit about this book the
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canvas business model whose author is
alexander osterwalder it is book
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quite interesting that shows us
nine elements five that are external and
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four which are internal which is
important to pay close attention before
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to start operating your company so
without further ado we start
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all right
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in this table we can see then
the nine elements that make up the
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model canvas business we can see that
there are nine elements in total five
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elements that make up the external part
and four elements that make up the
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internal part the five elements are
because first of all the segment of
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second market the proposal of
value which is the product or service that
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you are going to offer third
communication channel fourth the
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relationship with the customer and in fifth
place because the income stream is
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the mechanisms that you are going to establish
to earn income for your business and
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here we can see the four
elements from key activities
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key resources within your company
For your company
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key partners and the structure of
costs based on it we have
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a complete overview of the entire company
This is the same as when we are going to
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building a house is necessary
have the construction plans that
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we are going to carry out to optimize
this case any ground space
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that we count in the same way if we go
starting a business is important
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get the full picture of all the
elements that entails in which
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we must make important decisions
before I can start to the end
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guarantee the achievement of the objectives that
they can be profiting that can be
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positioning a brand or an institution
determined so let's start
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then to analyze each of these
elements
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ok first of all let's talk about the
first element that we should
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consider before starting a business
I mean we can't think of anything else
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before starting a business if not
we talk first about this element which is
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the market segment all company
starts by defining this segment of
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market now what does that mean hey
means defining the gender of
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people to whom we are going to sell the
product or service the age of
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people to whom we are going to sell the
product or service the level
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socioeconomic if they are going to be people from
a high socioeconomic level that
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possibly we are going to offer a service
or a product with a high price or you can
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to be a person at the level
socioeconomic average or it may be low
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then we must define very very
in detail the characteristics of
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that market to whom we are going to sell the
product if we are not clear about that no
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It will be very difficult to define the
following
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so we must detail how and
who are those people who are going to be
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they will buy our product or
service once we define
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this first element because we already started
define the value proposition that in
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this case we are saying well there is
a demand there is a need to
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market we already defined who are these
market now let's define what you
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we will sell what product or service
we are going to offer this market
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then we start to define the
characteristics that they are
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willing to pay the features
that they are demanding and
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we offer a value proposition for the
which they are going to pay a price
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determined then based on it
we can observe infinity of businesses
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for example if we talk for example about
a family business for example mcdonald
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McDonald's restaurants first
if we are talking about food business
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they said well let's get to a
family segment
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who are the market segments in
this case we're talking about who's going to
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deny dad mom and kids therefore
all the elements are going to be
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focused on this market the proposal of
value is going to be then fast food
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that will differ from other types of
restaurants that don't sell fast food
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mcdonald says we are going to offer him food
fast to this market and in that sense
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define then a hamburger or define
the happy box that is aimed at
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this segment
then we define the market we define
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the product after we come and we must
determine the channel how we are going to
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communicate with that market and why
it means
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it does not mean then that we are going to
establish the media
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that we are going to start with
facilities first of
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facilities we will have within the
restaurant we will have games for
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children for example if it were if
we were talking about the restaurant
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taco bell the taco market segment
and they are young that's why you can
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observe that there is a music with a
fairly high volume and there's a
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value proposition a focused product
Well, young people within the channel of
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communication your facilities because
they have for example fut game and
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you some kind of game that is directed
towards them then here is that channel
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we will use to get to this
facilities market segment
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social media is saying what
mechanisms we are going to use to make
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reach the product towards this market and
then as a fourth element we have
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well the relationship with the client and that
what does it mean how do we go to
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establish loyalty of these
customers towards my product in that case
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well then we will establish for
example a database of who they are
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our clients we will know their
names let's get to know your emails your
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phone and we will send you a lot
information identifying that
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loyal customers
we can create programs for example a
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plan for example a card
loyalty to those customers who
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come frequently we can give you a
special price then we are giving
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recognition to them and this is
critical crm customer relationship
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means that we will maintain good
relationship with them and for that we are going to
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create a fundamental card that
let me give you that recognition and for
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last as part of the five elements
external are the source of income and
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with this we are going to achieve with
We are going to be able to establish the
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revenue mechanisms for the company
if you are going to establish credit card
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whether it will be collected in cash or
check which collection system and which one will
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be the mechanism to get this this
money inflow towards the company if
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have an internet system for example
of payment for example all that is due
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set here and controls
necessary that we are going to establish
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these income reporting systems
what are we going to get here
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to make decisions for the company
what was the income for each month
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etcetera then we can see that in
these five elements we can summarize
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Well, many fundamental decisions of
market and that that will give us the
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guarantee and success for our company
now let's talk about the
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four internal elements that are
essential to support these
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elements
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once we have defined then
the five external elements because we are going
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to establish the four elements
internals and we're going to start by defining
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the key activities which are the
key activities because they are all
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those internal logistics operations
necessary to be able to offer this
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product or service easily and
fast to the final consumer in this case
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Well, because they are key, because they are
difficult to copy are due to
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structure must set the time
necessary is to say from start to finish
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what is the process going to be
bring the product or service to our
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clients then we must define what
we must capture it formally
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policies within the company the
formats that we are going to use within
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the company is essential to be able to define
those to ensure success
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later
we define the key resources and that what
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means good to be able to all this
machinery working is necessary
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financial resources we have the
capital needed to start
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to this investment project we have
with the human resource the structure
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organizational the work team the
production if necessary
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waiters if it were a restaurant the
waiters the quality of the waiters the
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quality of cooks the quality of
people who are going to be boxed that
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they will give preferential treatment towards
the customers the quality who will be
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the head of the restaurant who is going to be
in charge of solving any conflict
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that can be given on a daily basis
so this key resource is
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fundamental because it's going to take
decisions quickly as far
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needs or problems arise
within the company then that
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we must define the profiles of that
person hiring processes
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the induction processes the processes
training etcetera then with
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base to it because we already have the
key activities and key resources
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later we define then in this
case the key partners who are the
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key partners within this company in
that sense we can define the
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providers first of all which ones are going to
be those providers that are going to provide
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either raw material or products if
we are managing or operating a
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purchase marketing company and
selling products who will be your
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providers if providers have
deficiencies that can be reflected in
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the entire company that's why searching for
providers is essential who will
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be these providers are the partners
keys within marketing them
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can you give us promotions of certain
products to our market then
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define who they will be
fundamental should not be done lightly
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who will provide in the case of
restaurant who will provide for
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matter example
the fruit for example the meats by
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example bread is to say each of the
inputs that we will use the cash
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to be able to operate the restaurant for
example you need to be able to define it
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inside the other keys are also
well the creditors those companies
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that we can be strategic alliances and
that can help us improve
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results within our company or
in this case the restaurant and finally
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we define the cost structure the
cost structure is critical
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because we cannot establish promotions
sales we can't make decisions
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marketing if we don't know our
costs and therefore we don't know
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our profit margins here is
fundamental to be able to define our
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financial statements our sales
our costs our expenses and
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our net profit as well as the
cash flow structure for
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be able to fulfill obligations
within the company to be able to fulfill
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the same providers can meet
key partners
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also to key resources such as
employees that is if we
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we establish the cost structure
we can make better decisions for the
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company I know cases and I have
knowledge according to my experience
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that many companies operate and don't give
the importance due to costs is
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they make decisions on a daily basis
well guessing or according to pure
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business sense however we don't have
defined our structure we must
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set that to know in this case
the utility of our company that we go
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to operate then we can observe nine
important elements that establishes us
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in this case because the business model
the and este caso alexander hostel welder
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through it we can see in
this book as many elements we can
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see some examples we can see how
we can model our business should
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you before starting your business
define each of these elements
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that will serve to make
decisions will take you advantage over
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any competition will lead
advantage over any restaurant
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define each of these elements is going to
give competitive advantages that your
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competition is not going to be able to copy well
friends then you know if you go to
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starting your business it is important to define
these nine elements that the
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alexander canvas business model
hostel wolder is important for taking
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of decisions and thus be able to guarantee
better results for your company
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any comment can write it
here below the video remember to visit
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our website www beautiful company
point or heretic and lks consultants
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puntocom remember i'm alex calder贸n and
this made company
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