馃攳
Which Automakers Can Seriously Challenge Tesla? - YouTube
Channel: CNBC
[0]
Several major automakers are making big
bets on the electric vehicle
[4]
market. But so far, the U.S.
[7]
E.V. market seems to belong to
one automaker, Tesla, of the 246,000
[14]
new electric vehicles sold in the
United States in 2019 .
[18]
Nearly 194,000 were Tesla's of
one kind or another.
[23]
That is more than three times
the amount sold by all other
[26]
manufacturers combined.
[28]
The Tesla Model Three sold
nearly 160,000 units alone.
[33]
No other vehicle from any
other manufacturer came close.
[36]
The next biggest seller was the
Chevrolet Bolt, which sold roughly
[41]
16,400 units a fraction of
the Model Three's volume.
[44]
Investing in Tesla is said to not
be for the faint of heart.
[49]
But as the automaker has managed to
get a handle on production of its
[52]
model, three introduce other models and
expand its presence in China.
[58]
Its stock has climbed, hitting new
highs above $900 in February 2020.
[65]
For years s keptics have warned
of a tsunami of competitors coming
[69]
for the pioneering electric car brand
and starting in just a few
[73]
months and really accelerating next
year and into 2018.
[77]
It's just going to be swarmed
with long range electric car
[80]
competition. Still, Tesla.
[82]
A Few vehicles have been released so
far, but sales indicate that any
[87]
one of them has failed to make
a significant dent in Tesla's share of
[91]
the E.V. market. So far, the
Tesla killers haven't really killed
[96]
Tesla at all, but more rivals are
coming and they are being launched
[100]
by massive automakers who have been
making cars for a long time.
[106]
So who are they and how much
of a chance do they have?
[113]
First, it helps to look
at what they're up against.
[116]
Analysts and industry watchers debate the
reasons why Tesla is so
[120]
dominant in EVs.
[122]
There are a few
clear ones on paper.
[125]
First of all, Tesla's have some of
the best ranges available of all
[130]
electric cars on the market.
[131]
And Tesla's biggest seller, the Model
3, starts at about $39,000 ,
[137]
not far from the average price of
a new vehicle in the US.
[140]
Tesla's have also garnered praise
for their innovative design, both
[144]
on the outside and the inside.
[146]
But there are criticisms of Tesla, as
well as a relatively small and
[151]
young automaker. Tesla has
been plagued by manufacturing
[154]
difficulties, which has left hopeful buyers
waiting a long time for
[159]
reserved vehicles.
[161]
Veteran competitors have even used
their manufacturing experience as
[165]
a selling point when marketing
their own electric models, telling
[169]
customers they won't have to wait
for a newly unveiled vehicle.
[173]
Tesla customers have also complained
about troubles, obtaining parts
[176]
and service. Tesla's success seems to
defy the odds in other ways.
[181]
Out of the three models it
currently sells to are traditional sedans
[185]
in a market that has
been increasingly favoring sport utility
[189]
vehicles since the U.S.
[190]
economy emerged from
the Great Recession.
[193]
Its only SUV available so far.
[195]
The Model X carries a
very high end price tag.
[199]
But Tesla fans, loyalists and would
be buyers are so far undeterred.
[204]
The company seems to attract a
lot of hype and attention.
[209]
Many industry watchers say that much
of what sells Tesla cars is
[213]
Tesla itself, as well as
its charismatic, if often controversial
[217]
leader Elon Musk.
[219]
Despite gripes about long waits
for service, serial production,
[223]
setbacks and criticisms of the
company's build, quality buyers still
[228]
seem to want to be
part of the Tesla vision.
[231]
The renowned industry reviewer Consumer
Reports, has both praised and
[235]
criticized Tesla vehicles, but it says
the brand seems to have
[240]
something special, no one else
has been able to capture.
[243]
Well, I think that's exactly it.
[244]
I mean, think a lot of interest
in Tesla more so the fact that
[248]
they're looking for
an electric car.
[251]
So the fact that Tesla is the
innovator is the latest thing is the
[256]
latest technology.
[258]
That is what is so
attractive to so many people.
[261]
So the question is, which
brands can compete with Tesla?
[265]
Which ones are meant to?
[266]
What are potential
Tesla buyers shopping?
[270]
On the higher end where
Tesla tends to play?
[272]
There are cars such as the Audi E
Tron, the Jaguar I-Pace and the BMW
[278]
i3. Porsche began delivering its
long awaited Taycan to U.S.
[283]
customers in December.
[285]
It's expected to follow that up with
at least one other model, an
[289]
electric version of
its Macan crossover.
[292]
Mainstream electric vehicles include the
Chevrolet Bolt, the Honda
[296]
Clarity Electric, a couple cars from
Hyundai the Kia Niro the long
[301]
selling Nissan Leaf and Leaf
Plus and the Volkswagen E-Golf.
[307]
There are several others scheduled for
release starting in 2020 from
[311]
major brands, especially in the premium
segments and near the higher
[316]
end of the mainstream market
where Tesla currently competes.
[319]
Ford unveiled its Mustang Mach E.
[322]
in November, 2019.
[324]
The company expects to begin deliveries in
late 2020 and said it has
[328]
already reached its order limit for
a first edition version of the
[332]
vehicle. Despite what some have called
a muted response to its
[336]
E-Tron, Audi is planning more
E-Tron variants, including a midsize
[341]
SUV called the Q4 E-Tron, a high
performance GT and a sport back
[348]
version. BMW is expected to launch the
i4 a more sport focused car
[353]
for its electric i brand, whereas the i3
was more of a small city car
[358]
that even elicited some
derision from BMW purists.
[362]
The i4 comes with 523 horsepower.
[365]
BMW's Mini Cooper brand will supply the
city car the Mini Cooper s e
[371]
expected in early 2020.
[373]
Mercedes Benz parent Daimler said in
December it would delay the U.S.
[378]
launch of its EQC
electric crossover until 2021.
[383]
About a year after its originally
intended launch time in early 2020,
[387]
a more sedan like car called
the EQS is also expected.
[393]
Smaller luxury brands are pushing into
electric vehicles in the near
[396]
future as well.
[398]
Jaguar is planning an electric version of
its XJ sedan and Volvo is
[402]
working on an electric XC40 Compact SUV
as well as a high performance
[408]
crossover through its
sister brand Polestar.
[411]
Automotive colossus Volkswagen is throwing
its weight behind electric
[416]
vehicles apart from its
higher end products.
[419]
Under Porsche, Audi and other brands,
the German giant is planning
[423]
several Volkswagen branded EVs, including
a crossover called the ID
[428]
Crozz and a revival of the legendary
VW bus called the ID Buzz.
[435]
Then there are the smaller brands
and startups such as Bollinger,
[438]
Lordstown, Lucid and the
troubled Faraday Future.
[442]
Many, many such vehicles are planned,
including several in a very
[447]
American segment electric vehicle manufacturers
so far have barely
[452]
touched pickup trucks.
[455]
Tesla introduced perhaps its most
ambitious and polarizing design yet
[460]
in 2019.
[461]
The cyber truck this puts the
company at least technically, squarely
[466]
in competition with pickups segment
heavyweights such as Ford, Fiat
[471]
Chrysler, and General Motors.
[473]
Truck sales in the U.S.
[475]
are dominated by Detroit.
[477]
Ford has said it plans to release
a fully electric version of its
[481]
best selling F-Series
full-size pickup.
[484]
General Motors plans to revive its
once potent Hummer brand name as
[488]
an all electric vehicle.
[490]
GM said at the end of
January 2020, it will spend $2.2
[495]
billion at its Detroit Hamtramck
assembly plant to produce several
[500]
all electric trucks and SUVs
[502]
to build a new generation of
electric pickup trucks, SUVs, and other
[508]
EVs, beginning late just
this next year,.
[512]
Buzzed about startup revision is working
on its own electric pickup
[516]
truck. The R1 T is slated for
release along with a similar sized
[521]
sport utility vehicle in 2020.
[524]
Rivian is promising 400 miles of range
on a single charge, a wading
[529]
depth of more than three feet and
zero to 60 acceleration in three
[534]
seconds. Ford invested $500 million in
the startup in 2019 and plans
[539]
to release an SUV bearing its luxury
Lincoln badge that is based on
[543]
technology developed by Rivian.
[545]
Meanwhile, Tesla's cyber truck design
seems to baffle some industry
[550]
watchers. Some investors have called
it weird, really weird.
[555]
Musk defended the truck's polarizing
design on a conference call
[559]
after the automaker released earnings for
the fourth quarter of 2019.
[565]
For the cyber track.
[566]
A few months ago, we revealed th e
cyber truck that went viral and we
[575]
tried to build a product that is
superior in every way without any
[579]
preconceptions of how such
a product should look.
[581]
So it really just from a standpoint
of what's the most bad ass
[587]
futuristic armored personnel carrier that, you
know, kicks the ass of
[591]
any pickup truck? Basically,
that's the goal.
[595]
And we wanted to look like something
that just came out of a sci-fi
[601]
movie set from the future.
[603]
On the same call, Musk said
Tesla's demand exceeds what the company
[607]
can produce over three
or four years.
[610]
We've never seen actually such a
level of demand at this.
[616]
We've never seen anything
like it. Basically.
[620]
I think we will make us about as
many as we can sell for many years.
[625]
So sell as many as we can make.
[627]
It's going to be pretty nuts.
[630]
So and I think actually that
the product is better than people
[636]
realize, even though they don't
even have enough information to
[640]
realize, just the
awesomeness of it.
[641]
It's just great.
[644]
Industry watchers say that the move
into trucks is another way for
[647]
automakers to try to make the
best of a difficult situation.
[650]
Both investor excitement over
Tesla and increasing regulatory
[655]
pressure are forcing legacy automakers to
come up with some kind of
[658]
electric vehicle plan.
[660]
But it is commonly thought that electric
vehicles are so far still a
[664]
tough sell for many buyers.
[666]
EVs remain a tiny slice of the U.S.
[668]
auto market and are heavily
concentrated in states such as
[671]
California, where high fuel
prices, government policies and
[675]
incentives and perhaps a dash of
culture all contribute to higher
[679]
electric vehicle sales.
[680]
EV demand in the U.S.
[683]
market has been pretty
modest through the years.
[685]
Consider that it took an entire
human generation for 44 alternative
[690]
energy models combined to achieve one half
of the market share of the
[695]
Ford F-Series pickup.
[696]
The best selling pickup
in the United States.
[698]
Around the world, it seems
the healthiest electric vehicle markets
[702]
are supported heavily
by government intervention.
[705]
The largest car market in the world,
China is also the largest market
[710]
for electric vehicles.
[711]
Tesla surprised The automotive world, by
being the first foreign car
[715]
company to gain permission to
manufacture in the country without
[719]
partnering with a Chinese firm,
electric vehicle sales were growing
[723]
in China until the government
cut subsidies for battery electric
[726]
vehicles. In June of 2019, sales
began falling that next July.
[731]
Just weeks later, while early
electric and hybrid vehicles were
[735]
sedans and compact cars, newer
models are increasingly sport utility
[739]
vehicles and pickups, areas of the
auto market that have grown
[743]
tremendously in demand over
the last decade.
[746]
There are also vehicles customers are
willing to pay more for
[748]
compared with similarly
sized passenger cars.
[752]
That combination suggests automakers will
have an easier time moving
[755]
them off the lot and absorbing
the high costs of electric vehicle
[760]
technology. But they will still have to
find a way to challenge the
[763]
awesome brand power and cult
like following Tesla has achieved.
Most Recent Videos:
You can go back to the homepage right here: Homepage