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Cómo definir MISIÓN, VISIÓN y VALORES organizacionales PASO a PASO 🎯 +EJEMPLOS prácticos - YouTube
Channel: Ingenio Empresa
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Apart from the strategic planning of any business and the creation of organizational
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culture, it begins with the definition of the mission, vision and organizational values,
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hence it is a vital aspect for any business, today we will talk about what the mission,
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vision and organizational values are. how they are defined step by step we will see the advantages of their
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definition and we will explore some real examples of large organizations we begin by talking about the
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mission and the question I ask you is what is your mission in life is a curious question fed up
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what this question wants to tell us The mission concept is related to duty or obligation if they
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ask us mission in life, then it will be our duty or obligation in life and there, in
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the definition of the concept of mission, the reason for being and eye on the phrase the reason is discussed.
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of being what is the reason for being for which I am what I am, it is enough self-help now if
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we pass this analysis to the organizational aspect the question It would be what is the mission in a company
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and how is it done, well formally, the mission of the organization is a statement of its purpose
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and scope in terms of products and markets seeks to answer the following question: what
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is the reason for the organization being the question could elicit an immediate response
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from any manager, often a response that talks about the products and services offered by the
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organization, however the mission must be defined in terms of satisfying a need,
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the answer to each of the following questions should be it will allow us to reflect on
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the mission of the company what we do why we do it why this business was created who
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is our client and how we differ from the competition examples of mission in large
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companies you will see that there are mission statements of different extension that is not bad good the important
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thing is that it clearly answers the question that we already know what is the reason for Being
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of the business do you consider that the mission of the following companies answers the question for
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example nike offer inspiration and innovation to all athletes of the world bimbo delicious and nutritious
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food in the hands of all that such volkswagen excite our customers
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around the world with cars reliable and environmentally friendly innovators
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as well as with excellent services to obtain outstanding results but when they update
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the mission it is a question that depends on the organizational context of the business that we did before
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when we wrote our first mission and what we do today if the The answer marks
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a line of difference between one moment and another. It is convenient to write a new organizational mission.
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Let's talk now about the organizational vision. We have already answered the question where I am
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oriented in the present tense. The next question focuses on the future and is to
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talk about vision. talk about image the image of how it looks in my company It is a future and how we talk
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about the future we can also call it a dream as I dream of this business in x number of years formally
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the vision of an organization is a statement of how it looks like it is in a future in a
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desired state without vision there is no direction and aimlessly the actions will not have a defined objective hence
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their importance therefore keep in mind the following aspects for the elaboration of the
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vision of your company first of all the feet on the ground the vision must be realistic it is
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very well to aim to be the largest cell phone manufacturer in the world but you are new to the business,
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then point to a vision that has been realized, the second be concise, there is a saying that the one that covers a lot is
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little squeeze and finally your vision must be challenging and motivating the vision must be the reason
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whereby they get up every day to carry out their activities some examples of visions in
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companies establish the standard for residential teaching of the heart of liberals and
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sciences in In the 21st century we are committed to creating and maintaining the conditions that enable
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all students to experience an unprecedented educational journey that is socially
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intellectual and personally transformative. It is Harvard University's vision to
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be a world-class integrated oil and gas oriented company. to the generation of value
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and sustainability with a focus on exploration and production committed to its environment
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and supported by its human talent and operational excellence is the vision of ecopetrol explained
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the definitions of insurance you are already clear about the difference between mission and vision the first one
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focuses in the present and is immediate, being the vehicle to achieve the vision which
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is drawn in the long term and represents the ideal image to achieve by the organization.Finally,
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let's talk about organizational values Organizational values are the foundations
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on which the behavior of the employees of an organization some companies in
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a study pendo exercise to establish their organizational values but the situation
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inside not reflected remove or bad customer service time without compliments bad work
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environment dishonest movements and much more and even so we dare to talk about national values
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in my experience the problem is that the managers do not feel the values of
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the company as theirs since the top management does not appropriate the values, little can we expect
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from the other levels and that is that setting values goes beyond making a meeting, defining beautiful
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words and putting them in company entrances If that is the case, the exercise will certainly help us,
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the company will not perceive the benefit of having the staff working and making decisions
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based on fixed values to do, then the following questions will allow you to
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reflect on the values you want for your business in that we believe as a company how we want
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our clients to see us what we want them to think in us society, subsequently
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the organization must acquire the competence to implement the established values this
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implies defining strategies to consolidate the philosophy of the organization some examples
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are activities or leadership training that motivate people to ask for induction
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and induction activities that teach the values the history of the organization, mission, vision and cases of the
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same company as in examples of behavior guided by values and finally, compensation and
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public recognition of the personnel who exercise the business culture, said the above, I want
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you to take into account that when defining organizational values you avoid define too many some
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authors mention that from 4 to 6 others than from 5 to 7 there are not those who prefer more than 4 in my
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opinion 5 or less are enough but I think that is defined by the same company keep in mind that
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having many values does not facilitate the approach also the values should be shared is
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ok q That you become the manager and define the values of the business but it is important that you involve the
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staff the result will be a lot the values are not always a word sometimes they are a phrase
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or it begins with a word and then it is explained how to work with the value in the company,
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for example diversity, we work in an inclusive way with a multidisciplinary team of
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different race, religion and gender, and finally, set an example, regardless of the position in the organization,
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your behavior must be guided by the values of the company, as you see the definition
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of the mission Vision and organizational values are only the beginning of strategic planning
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remember that depending on how you do it, this can contribute enormously to the organization
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or it will end up looking cute on paper and just to learn more enter the company point
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