馃攳
How to Get Your First $1,000,000 Listing | Real Estate Tips - YouTube
Channel: unknown
[0]
so you want to get a million dollar
[1]
listing i got you
[4]
[Music]
[8]
welcome back to a new desk
[11]
vlog i did it once as a total one-off
[13]
but the comments were
[14]
insane i mean like totally totally crazy
[17]
so
[18]
let's do another one today i want to
[19]
talk to you about something that
[20]
everybody asked me about which is
[23]
how do you get your first million dollar
[26]
listing
[27]
and if you want to learn stick around
[28]
because i'm going to go into it and give
[30]
you all of the tips
[31]
tricks and strategies that i teach all
[33]
of my agents here at my own real estate
[35]
firm in new york city
[36]
sir hint and all of our members in our
[38]
salt lake starhand online course
[40]
ryancerant.com course
[41]
and hit the subscribe button it really
[44]
really helps us and the more people i
[45]
can help
[46]
the better it's going to be for you
[48]
because isn't that what we want all
[49]
salespeople
[50]
everywhere to do better that's the goal
[53]
now there are three strategies that you
[55]
can use to get your first
[57]
million dollar listing or maybe you've
[58]
already had one you want to get more
[60]
these are three strategies that i teach
[61]
everyone that are fool proof that work
[64]
now you can do one strategy at a time or
[67]
if you're crazy like me and you just
[69]
want more in your life
[70]
then you can do them all at the same
[71]
time to increase your chances that's
[74]
called
[74]
increasing your rate of return right the
[76]
return on your investment which is your
[79]
time
[79]
so strategy number one which will take
[82]
you the longest
[84]
but is a sure-fire way to get you into
[87]
the luxury category that you want to be
[88]
in
[89]
is called the latter strategy the way
[91]
you do it is this
[92]
your brand is your reputation if you
[94]
want to sell million-dollar listings you
[96]
need
[96]
to be someone who sells million-dollar
[98]
listings because that's going to be your
[100]
brand i want you to think about the most
[101]
expensive deal you've done
[103]
if you're a brand new agent then you
[104]
need to go out and do at least one deal
[106]
a rental or sale and then you can come
[107]
back to this video now if you've only
[109]
done one deal that's fine that one deal
[110]
is the most expensive deal you've ever
[112]
done from today on
[115]
that is your brand and up
[118]
you're going to be consistent about you
[121]
being an agent
[122]
who sells at that price point and above
[125]
in your marketing
[126]
and you're going to shout it from the
[128]
mountaintop so let's say you did a deal
[130]
for
[131]
400 000 last year but most of the deals
[133]
you do are 200 to 400
[136]
you no longer talk about you no longer
[138]
market
[139]
you no longer post about listings that
[142]
are two hundred thousand to four hundred
[143]
thousand dollars
[144]
you do deals that are four hundred
[146]
thousand dollars
[147]
and above everything else is fine you
[149]
need to do those deals everything below
[152]
but you're not going to spend all your
[153]
personal time on it because now
[155]
you are a professional brand builder you
[157]
are building your luxury brand
[159]
you're going to find one other person a
[160]
junior agent to help you with everything
[162]
underneath that one highest price deal
[165]
that you
[166]
ever did as you talk and as you promote
[169]
and as you post
[170]
about you being the luxury agent who
[173]
only does deals at 400
[174]
000 and above people are going to start
[177]
to associate you with those
[179]
types of deals and then you're going to
[180]
get a client they're going to come from
[182]
somewhere
[182]
maybe you're doing an open house for
[184]
something that's four hundred thousand
[185]
maybe you've got a buyer
[186]
that is in that four hundred thousand
[187]
dollar range and you start talking about
[188]
that deal
[189]
you're going to get another client
[191]
that's in the four hundred thousand to
[193]
four hundred and forty thousand dollar
[195]
range maybe it's for 420
[197]
now you only focus on deals that are 420
[201]
000 and above because you're gonna rise
[204]
up that incremental ladder everything
[206]
below that
[207]
400 300 200 000 that junior agent is
[210]
going to help you with and as you get
[211]
more business
[212]
you're going to bring on another agent
[214]
and then another agent and that
[215]
video on how to do that will come after
[218]
this at another time because that's how
[219]
you build up a team
[220]
to handle the business that now you've
[222]
already mastered because you're getting
[224]
yourself into the highest price point
[226]
possible
[227]
that 420 000 deal as you promote it is
[230]
gonna get you a client who can afford up
[231]
to 450.
[232]
you're going to do that deal that's
[234]
going to get you a client that can
[234]
afford up to 470 and so on
[236]
and so forth it takes time it takes work
[239]
but it is a foolproof way
[241]
and the biggest takeaway the biggest
[243]
thing for you to remember
[244]
no one else cares about the deals you do
[247]
except for you
[248]
so just talk about the most expensive
[250]
deal you've ever done promote that over
[252]
and over and over
[253]
tell everyone i just sold this just sold
[255]
this just sold this even if it's the
[256]
same deal and you did it for the last
[258]
year
[258]
it doesn't matter no one cares it's
[260]
going to help people associate you
[262]
with that type of price point it's going
[265]
to help you get from here to here to
[266]
here
[267]
here here and eventually you're gonna
[269]
get there strategy two
[271]
kind of ties itself to strategy one and
[274]
it's called
[274]
the associated marketing strategy now
[277]
there's tons of examples of this
[279]
you know for example conor mcgregor
[281]
wanted to fight floyd mayweather good
[283]
chance he was going to lose
[284]
he did lose but he wanted his name
[286]
associated
[287]
with floyd mayweather and it worked all
[290]
of a sudden his pay went up people
[291]
associated more he was on one of the
[293]
biggest
[294]
fights that was seen in the entire world
[296]
associated marketing
[298]
tommy hilfiger another good example he
[299]
did the same exact thing they ran an ad
[301]
that was super famous
[303]
where they associated themselves with
[305]
the other top
[306]
fashion brands in the world in their own
[308]
ad
[309]
and people believed it and they saw it
[311]
they said oh wow tommy hilfiger that's a
[313]
luxury brand name because i
[314]
just saw it you want to associate
[317]
yourself
[318]
with who you want to be in the future
[321]
and the type of clients that you want to
[323]
work with so if you want to get to those
[325]
million dollar listings
[326]
you need to be where million dollar
[328]
sellers and buyers are
[330]
if they're not sitting outside in the
[332]
cold outside your local pub
[334]
then don't go there don't waste your
[336]
time if they are playing
[338]
golf you go to that golf course you
[340]
learn how to play golf
[341]
you invest into that membership if you
[344]
can and you start getting to know those
[346]
people
[347]
i mean for example when i first got into
[349]
the business the only listings i had
[350]
were open listings i didn't have any
[352]
exclusive listings of my own
[353]
and i'd post them on craigslist and i'd
[355]
meet people on the street corner or at
[356]
starbucks wherever
[357]
and i would take them around to see
[359]
rentals but then i noticed across the
[361]
street from my office was saks fifth
[362]
avenue
[363]
wealthy people would come out of saks
[365]
fifth avenue with tons of shopping bags
[367]
so i would go and associate myself with
[370]
the wealthy shoppers that came out of
[372]
saks fifth avenue and then i would just
[373]
talk to them
[374]
they would see me there i'd have a
[375]
shopping bag it would be empty
[377]
but i would talk to them and i would say
[379]
hey you know you just put a lot of
[380]
clothes
[381]
it looks like you need more closet space
[383]
i'm actually a real estate agent i'm one
[384]
of the best if you're looking for more
[386]
space
[386]
did it work every single time no
[388]
did it work sometimes
[390]
yep that's where some of my first deals
[392]
came from
[393]
thousand dollar a month clients have
[395]
thousand dollar a month problems they
[396]
have thousand dollar a month referrals
[398]
and you're gonna get yourself stuck in
[400]
that associated market
[403]
million dollar clients have million
[404]
dollar problems you're gonna help them
[406]
with
[407]
and they have million dollar friends who
[408]
give you million dollar referrals
[411]
keep that in mind never forget and then
[413]
there's strategy three
[414]
the low hanging fruit strategy you don't
[417]
need to go after
[418]
the big 10 million dollar listing that
[420]
every big broker wants that's going to
[422]
sell because you have no experience
[424]
you have no resume why would any seller
[426]
ever give that to you don't go after
[428]
what everybody else wants
[429]
go after the low hanging fruit you don't
[431]
have to reinvent the wheel
[432]
just go find an old wheel that no one
[435]
else really wants to use
[436]
dust it off make it look cool and use
[439]
that wheel
[439]
to attract other wheels so for example
[442]
in your market let's say you can't do
[444]
associated marketing right now because
[446]
of covet and you can't go meet people
[447]
and it's really really hard i understand
[449]
let's say you're having a really hard
[450]
time going up the ladder because there's
[452]
not a whole lot of deal volume in your
[454]
market where you are
[455]
go after that low hanging fruit look
[457]
back at expired listings and for sale by
[459]
owners
[460]
that are impossible to sell find that
[463]
luxury listing find that million dollar
[465]
listing
[466]
that no other broker wants because maybe
[468]
the seller is a freaking
[469]
lunatic that nobody wants to touch
[473]
get that one because other buyers and
[476]
other sellers are now going to see that
[478]
you have a listing over a million
[479]
dollars
[480]
and yeah maybe it is really difficult
[481]
maybe they do know about that house and
[483]
yep
[484]
you are hungry enough and crazy enough
[485]
to take it on because you believe in
[487]
yourself
[488]
someone is going to reach out to you and
[489]
say oh i saw you have that you know my
[492]
property probably isn't that expensive
[493]
that was 1.2 maybe mine's 900 000 a
[496]
million but
[496]
if you could sell that guy's place you
[498]
want to come take a look at mine
[500]
absolutely now those are the three
[503]
strategies that you can use
[504]
right now to get you your first million
[507]
dollar listing
[508]
but it doesn't happen overnight
[511]
everything takes time it takes work
[513]
i didn't take a single day off a single
[515]
one for the first three
[517]
years in the business let me know if you
[519]
like this desk vlog
[520]
in the comments please and also right
[523]
down there
[524]
what you want me to talk about next
[525]
because i want to start putting out two
[526]
videos a week i think you deserve it and
[528]
i love you
[529]
and this stuff is great for me to talk
[531]
about i'll just like it
[532]
make sure you smash that like button
[534]
subscribe
[535]
send this to anybody that you know you
[537]
guys are the best and with that
[539]
sirhan out
[548]
[Music]
[553]
you
Most Recent Videos:
You can go back to the homepage right here: Homepage