馃攳
How to Write a Blog Post From Start to Finish | Neil Patel - YouTube
Channel: Neil Patel
[0]
Have you ever read anyone
on my blog post and found,
[3]
Hey! They all follow a similar format.
[6]
And you know what, it's
not out of coincidence,
[8]
it's for a reason.
[9]
Because that formula
helps me generate at least
[12]
37,000 visitors per blog post.
[15]
Do you wanna know that formula on
[16]
how I write the perfect blog post?
[18]
Hi everyone, I'm Neil Patel,
[20]
and today I'm gonna share with you,
[22]
how to write a blog post
from start to finish.
[25]
(light upbeat music)
[31]
Now before we get started,
I just wanna ask you guys
[33]
to subscribe to this channel.
[35]
That way we're in at least
more marking tips like this,
[37]
you'll get notified.
[39]
Now, I have a question for you:
[40]
How many of you have
written a blog post before?
[43]
If you have, leave a comment with "yes".
[45]
If you haven't, leave a comment with "no".
[48]
Because you know what,
whether you have written a
[50]
blog post before or you haven't,
[51]
and I'm still curious in
how many of you written one,
[54]
I'm gonna share with
you the perfect formula
[56]
that I follow for my own blog.
[58]
It works for a B2C ,B2B,
a personal blog or a
[61]
corporate blog, it works for everything.
[63]
I kid you not, it is the
best formula out there.
[65]
First tip: Start off with a title.
[69]
Don't just start writing a blog post,
[70]
unless you have the exact title,
[72]
do not write your blog post.
[74]
Eight out of ten people
will read your headline,
[76]
but only two out of ten will click through
[78]
or read the rest of your article.
[79]
Doesn't matter how amazing
of a blog post you write,
[82]
if you don't write a good headline,
[83]
no one's gonna read the rest of your post.
[85]
All comes down to your headline or title,
[87]
or whatever you wanna call it.
[88]
If you need some creativity,
[90]
go to a grocery store
and check out a magazine.
[92]
When you go to a grocery store
when you're checking out,
[94]
you see all these magazines!
[95]
They have amazing titles
with How To, Livspace,
[98]
articles like "Lose weight in 30 days",
[101]
"How to shed five pounds fast!"
[103]
Doesn't matter what kind
of magazine they are,
[105]
whether it's a business magazine or
[107]
whether it's a fitness magazine,
[108]
or a gossip magazine, they
all use catchy titles.
[111]
And that's what you need
to do with your blog post.
[113]
And look for magazine for inspiration.
[116]
I stick with the basics.
[117]
I use How To a lot, I use Livspace posts,
[120]
those two things have
worked wonders for me,
[122]
and they haven't got old.
[124]
So start with the title.
[126]
And you don't have to just
create one variation of it.
[128]
You can create two or three variations,
[130]
and that's what I do and I ask people
[132]
hey, what do you like,
[133]
I'll ask a few friends,
[134]
then I pick the best one
and that's what I go with.
[137]
The second step that
you need to follow when
[138]
it comes to writing a blog
post is the introduction.
[141]
In your introduction,
[142]
you need to hook people
with a bold statement.
[144]
For example, I know this is a video,
[146]
but I hooked you by saying
[147]
"Hey do you want the formula
that breaks down how I get
[150]
at least 37,000 visitors per blog post".
[153]
By hooking people in,
they're gonna read the rest.
[156]
And with your introduction,
[158]
it's not just talking, hooking people in.
[160]
It's also about talking
about what's gonna be
[162]
covered in the post.
[164]
Just give them a quick overview on what
[165]
you're gonna teach them,
[166]
is a great way to hook them in,
[168]
as well, to get them to go
more into your blog post,
[171]
read more, and ideally,
even leave a comment
[174]
at the end of your post.
[175]
Now that we got the introduction done,
[177]
let's get into your body.
[179]
Your body should include subheadings.
[181]
Keep in mind, you want
your content easy to skim.
[184]
If people can't skim it,
you're not gonna do well.
[186]
In your body, use subheadings,
[188]
and keep your paragraphs
around five to six lines max.
[192]
In addition to that, when you're writing
[194]
your content in your body,
[196]
you'll notice that at
least on neilpatel.com,
[198]
I link out to other people.
[200]
That's part of my formula,
[201]
it's not just about
linking to your own site,
[203]
it's about linking to other sites.
[205]
Because what happens is when
you link to other websites,
[207]
you open up your sources,
you're citing them,
[210]
it creates more credibility for you,
[212]
makes you and your business
look more as an expert,
[215]
and that's what you wanna be perceived at
[217]
when you're writing content.
[218]
Last but not least,
[220]
you wanna wrap up your
post with a conclusion.
[222]
The conclusion summarizes
what your post was about,
[225]
and you end your
conclusion with a question.
[228]
By ending with the question,
[230]
more people are more
likely to leave a comment.
[233]
When they leave a comment,
it creates engagement.
[235]
By getting engagement,
you're much more likely
[238]
to generate sales.
[240]
If people read your blog but
they don't engage with you,
[243]
they're not likely than to become a lead,
[245]
or buy your products, or your services.
[247]
So it's really important
you end with a question.
[250]
And here's what we found with conclusions.
[251]
Brazing Crazy Egg, we
use a scroll mat feature,
[254]
and what we found through testing was,
[256]
a lot of people read blog posts,
[257]
when they first land on them,
[258]
they quickly scroll to the bottom,
[260]
check out the conclusion,
[262]
and then they go back
up and read the rest,
[264]
assuming they like the conclusion.
[266]
So with your conclusion,
[267]
make sure you label it "Conclusion".
[269]
Don't get fancy, keep it simple.
[271]
Just call it a good ole' conclusion.
[274]
And that's my formula
to writing blog posts!
[276]
It's not that hard.
[278]
Now one thing I did mention within this
[280]
whole process of writing blog posts,
[281]
that you need to link up to other sites.
[283]
And here's a bonus tip:
[285]
I know this goes a bit above just writing,
[288]
but very few people do it.
[289]
When you link up to other people,
[292]
it flatters them.
[293]
People love getting back-links,
[295]
because when you link out to someone,
[296]
it drives in more traffic.
[298]
Especially when you're linking
to them in a positive way.
[300]
Hopefully you're not bashing
people in your blog post.
[302]
Stay above that.
[304]
So when you link up to
them, shoot them an e-mail.
[306]
"Hey Curtis,
[307]
I have to say I am a
huge fan of your work,
[309]
so much so I linked out to
you in my latest blog post.
[312]
You can check it out here.
[314]
Cheers, Neil.
[315]
P.S. If you shared it,
it would make my day".
[318]
That's it.
[319]
A lot of people who get linked out to,
[321]
including me,
[322]
don't mind sharing articles on Twitter.
[324]
It drives the blog owner traffic,
[325]
and it makes the person
you link to look great!
[329]
So that's it.
[330]
If you want more traffic to your blog,
[332]
you need help with the writing content
[333]
or generating traffic,
[334]
check out my ad agency Neil Patel Digital,
[337]
and of course,
[338]
if you just have any questions
on writing or need help,
[340]
leave a comment below with your question,
[342]
and I'll answer it.
[343]
If you like the post, I would
appreciate that as well.
[346]
Share it with your friends,
[347]
subscribe to my channel,
[349]
thank you for watching.
Most Recent Videos:
You can go back to the homepage right here: Homepage