馃攳
You Will Wish You Watched This Before You Started Using Social Media | The Twisted Truth - YouTube
Channel: Absolute Motivation
[3]
if you're doing with an addictive
generation this is up being time bomb
[6]
ticking this is no accident indeed it is
by design I mean seriously
[11]
it was my mistake I mean I think we can
all feel it to try to make these
[15]
products as additive spike in dopamine
[20]
we now know that many of the major
social media companies hire individuals
[24]
called attention engineers who borrow
principals from Las Vegas casino
[28]
gambling among other places to try to
make these products as addictive as
[32]
possible that is the desired use case of
these products is that you use it in an
[37]
addictive fashion because that maximizes
the profit that can be extracted from
[41]
your attention and data it literally is
a point now
[45]
where I think we have created tools that
are ripping apart the social fabric of
[50]
how society works that is truly where we
are the way the technologists Garan
[55]
lunaire puts it is that these companies
offer you shiny treats in exchange for
[61]
minutes of your attention and bytes of
your personal data which can then be
[64]
packaged up and sold what happened is
that the attention economy in this race
[70]
for attention got more and more
competitive and the more competitive it
[73]
got to get people's attention on its a
news website the more they need to add
[77]
these design principles is more
manipulative design tactics as ways of
[81]
holding on to your attention you don't
realize it but you are being programmed
[85]
social media tools are designed to be
addictive the actual design desired use
[92]
case of these tools is that you fragment
your attention as much as possible
[95]
throughout your waking hours that's how
these tools are designed to use well we
[99]
have a growing amount of research which
tells us that if you spend large
[102]
portions of your day in a state of
fragmented attention so large portions
[107]
of your day we are constantly breaking
up your attention to take a quick glance
[109]
to just check them just quickly look at
Instagram that this can permanently
[114]
reduce your capacity for concentration I
am especially worried about this when we
[117]
look at the younger generation coming up
which is the most saturated this
[120]
technology it's very addictive because
if you pull on the slot machine arm
[125]
enough you will win
and you never know which fool will
[131]
reward you
[134]
that's an addictive behavior and it's
dopamine that is driving that addiction
[139]
so what happens with social media is
Robert Sapolsky - the foundational
[144]
research on this Stanford calls it the
magic of maybe when you look at your
[149]
phone and maybe there's a text there and
maybe there's not and you don't know
[152]
when it shows up that high you get
that's dopamine it's the magic maybe
[158]
maybe it'll be there maybe it won't when
it shows up
[160]
maybe they 400 cents spike in dopamine
that is roughly the same amount of
[165]
dopamine as you're getting from cocaine
slightly less than an extremely
[169]
addictive drug like cocaine and that's
what's happening we really care what
[173]
other people think of us so for example
you know when you upload a new photo a
[179]
new profile photo of yourself on
Facebook that's a moment where our mind
[184]
is very vulnerable to knowing what other
people think of my new profile photo and
[188]
so when we get new likes on our profile
photo Facebook knowing this could
[193]
actually message me and say oh you have
new likes on your profile photo and we
[198]
it knows that we'll be vulnerable to
that moment because we all really care
[202]
about when we're tagged in a photo or
when we have a new profile photo and the
[207]
thing is that they control the dial the
technology companies control the dial
[210]
for when and how long your profile photo
shows up on other people's newsfeeds so
[215]
they can orchestrate it so that other
people more often end up liking your
[220]
profile photo over a delayed period of
time for example so that you end up
[224]
having to more frequently come back and
see what the new likes are and it's
[228]
literally rewiring our brain even social
media the challenges you know with these
[232]
terms like Facebook depression and
everything because it's that
[236]
this is social media depression because
where's everyone's looking at their feed
[240]
and they're comparing their lives to
other people that they're highlights of
[244]
other people's lives and there's
actually less satisfaction or sadness
[249]
depression and stuff like that and it's
interesting because if you think about
[253]
things like things that you know
routinely produced a lot of dopamine
[257]
alcohol for example there's a drinking
age right we have a drinking it the
[263]
alcohol releases a whole lot of dopamine
it makes you feel really really good we
[266]
say okay you can have that but you've
gotta wait you've got to be 21 years old
[270]
we don't do that with social media were
you know essentially putting highly
[275]
addictive drugs into the hands of kids
before they have any natural defenses
[281]
against them and what you're seeing with
Internet addiction with social media
[285]
it's the same thing over and over to
people trying to change their state of
[289]
consciousness with a device trying to
get at the underlying neural chemical
[293]
chemistry and it's very very addictive
so I would say the problem with the
[297]
gadgets and I mean they're amazing
things is that they interfere with they
[303]
approximately interfere with medium to
long term goals I would say and so I
[308]
think the first thing you have to do to
bring them under control is figure out
[312]
what it is that their use is interfering
with it has to be something important so
[316]
you think well I want to do something
important what is that it could be
[320]
personal maybe you want to have a
relationship gonna get married you want
[324]
to have kids you want to have a career
that's meaningful you know you wanna
[327]
have a life you want to have an
Abrahamic adventure and be the father of
[331]
Nations let's say we can't be ratting
away on your cell phone and doing that
[335]
and so I think I think part of it is to
set your sights high and make a plan and
[342]
figure out who you could be and see if
obsessive utilization of smartphone fits
[349]
into that vision of nobility and it will
partly because they're they're
[353]
unbelievably powerful communication
devices but so so often it's
[358]
it's for lack of something better to do
and it also interferes you know and
[366]
imagine like when you take that to the
extreme where you know bad actors can
[371]
now manipulate large swathes of people
to do anything you want it's just a it's
[379]
a really really bad state of affairs and
we compound the problem right we curate
[386]
our lives around this perceived sense of
perfection because we get rewarded in
[392]
these short-term signals hearts likes
thumbs up and we conflate that with
[396]
value and we conflated with truth and
instead what it really is is fake
[402]
brittle popularity that's short-term and
that leaves you even more and admit it
[407]
vacant and empty before you did it
because then it forces you into this
[412]
vicious cycle where you're like what's
the next thing I need to do now because
[415]
I need it back think about that
compounded by two billion people and
[420]
then think about how people react then
to the perceptions of others it's just a
[424]
it's really bad so we know from the
research literature that the more you
[428]
use social media the more likely you are
to feel lonely or isolated we know that
[433]
the constant exposure to your friends
carefully curated positive portrayals of
[439]
their life and leave you to feel
inadequate and can increase rates of
[443]
depression
and something I think we're gonna be
[446]
hearing more about in the near future I
said there's a fundamental mismatch
[450]
between the way our brains are wired and
this behavior of exposing yourself to
[456]
stimuli with intermittent rewards
throughout all of your waking hours so
[460]
it's one thing to spend a couple hours
at the slot machine in Las Vegas but if
[463]
you bring the slot machine with you and
you pull that handle all day long from
[466]
when you wake up that when you go to bed
we're not wired from it it's short
[469]
circuits to brain we're starting to find
that it has actual cognitive
[472]
consequences one of them being the sort
of pervasive background hum of anxiety
[476]
here's the thing the world we live in
isn't real social media isn't real and
[482]
by design social media rewards us for
showing our best life the edited posed
[487]
champagne Michelin star holiday
orchestrated best angle of our life the
[492]
highlight reel but you don't ever see
real life the 99% of our lives the
[498]
behind the scenes that unglamorous
unfiltered day-to-day bland normality
[503]
and you end up comparing your
behind-the-scenes to other people's fake
[507]
highlight reel and using others as a
mirror
[510]
benchmark for how you should look how
successful you should be or how you
[514]
should live these fake comparisons will
only serve to make you feel inadequate
[519]
and inferior to something that isn't
even real research continually shows
[526]
that comparing your life to someone
else's creates envy low self confidence
[531]
low self-esteem and depression you
compare yourself to other people every
[536]
single day consciously or subconsciously
and no matter what I say you're not
[540]
going to stop because comparing one
thing to another is a natural human
[545]
thing to do whether we want to admit it
or not a big reason why anything has
[550]
value is because there's something worse
all better to compare it to think about
[556]
it an old brick of a mobile phone with a
big aerial is only considered amazing in
[561]
a world before the smartphone
the horse and carriage is only
[565]
considered a phenomenal mode of
transport until the car comes along the
[571]
answer isn't to stop making comparisons
because unfortunately we can't control
[574]
that but you have to change the object
of your comparison from someone else to
[580]
yourself you have to measure yourself
against yourself and by doing this you
[585]
start a base point where you consider
yourself to be perfectly fine exactly
[590]
how you are but it also is the most
effective motivating and healthy way to
[595]
work to improve yourself you'll become
you'll happy yourself when you stop
[600]
putting pressure on yourself to be more
like someone else and when you start
[604]
comparing real to real we are in a
really bad state of affairs right now in
[610]
my opinion it is it is eroding the core
foundations of how people behave by and
[617]
between each other and I don't have a
good solution you know my solution is I
[622]
just don't use these tools anymore I
have it for years it's created huge
[626]
tension with my friends huge tensions in
my social circles if you look at like
[631]
you know my facebook fee if I probably
haven't I posted maybe two times in
[634]
seven years three times five times thing
just it's less than 10
[641]
and it's weird I guess I kind of just
innately didn't want to get programmed
[645]
and so I just turned tuned it out but I
didn't confront it and now to see what's
[651]
happening it's really it really it
really bums me up back in the 1970s in
[657]
the early 80s at Xerox PARC when Steve
Jobs first went over and saw the
[662]
graphical user interface the way people
talked about influence the world was a
[669]
bicycle for our minds that here we are
you take a human being and they have a
[674]
certain set of capacities and
capabilities and then you give them a
[678]
bicycle and they can go to all these new
distances they're empowered to go to
[682]
these brand new places and to do these
new things to have these new capacities
[685]
and that's always been the philosophy of
people who make technologies how do we
[690]
create bicycles for our minds to do and
empower us to feel and access more now
[696]
when the first iPhone was introduced it
was also the philosophy of these
[701]
technologies how do we empower people to
do something more and what and in those
[705]
days it wasn't manipulative because
there is no competition for attention
[709]
Photoshop wasn't trying to maximize how
much attention it took from you it
[713]
didn't measure a success that way and
the internet overall had been in the
[718]
very beginning not designed to maximize
attention it was just to putting things
[722]
out there putting things out there
creating these message boards it wasn't
[725]
designed with this whole persuasive
psychology that our burns later if you
[729]
feed the beast that beast will destroy
you if you push back on it we have a
[734]
chance to control it rein it in and it
is a point in time where people need to
[740]
hard break from some of these tools and
the things that you rely on the short
[746]
term dopamine driven feedback loops that
we have created are destroying how
[752]
society works no civil discourse no
cooperation misinformation miss truth
[760]
and it's not an American problem this is
not about Russian ads this is a global
[765]
problem
mr. Zuckerberg would you be comfortable
[770]
sharing with us the name of the hotel
you stayed in last night
Most Recent Videos:
You can go back to the homepage right here: Homepage