🔍
Dul-Sayin’ - The Commercialization of Pride | The Daily Show - YouTube
Channel: The Daily Show with Trevor Noah
[0]
[Music]
[6]
hello friends it's june which means this
[9]
is the first month of the year where
[10]
it's just hot enough outside to not be
[12]
sexy but in america we know june also
[15]
means gay pride month
[18]
so i want to wish everyone a happy pride
[21]
and i'm not the only one this year it
[23]
feels like every damn company with the
[25]
logo is going full
[27]
rainbow you've probably seen these ads
[29]
like burger king offering whoppers with
[31]
two top buns and two bottom buns
[34]
listen it's still bread and every gay
[36]
man i know is not eating bread in the
[38]
summer they're doing keto and crunches
[40]
until october but don't forget companies
[43]
weren't always jumping on the pride
[44]
float looking like a lisa frank trapper
[46]
keeper when the gay rights movement
[48]
first began in 1969
[50]
most companies were too afraid to
[52]
advertise to gay people they didn't want
[54]
to offend the rest of america especially
[57]
religious conservatives they were so
[59]
uptight they thought pretzels are too
[61]
sexy all those twists oh it's so sinful
[65]
so companies kept their distance except
[67]
for
[69]
absolute vodka absolute was one of the
[72]
first big companies to market to the
[73]
queer community because those swedes
[75]
don't give a about the religious
[77]
right they were like who cares if the
[79]
right doesn't like us all they drink is
[81]
milk so thanks to absolute for being a
[84]
true ally
[93]
it's a good year
[95]
i didn't drink the whole thing because i
[97]
got a work meeting after this and they
[99]
said i gotta be sober this time
[102]
anyway as gay people became more visible
[105]
in society some advertisers slowly
[107]
started reaching out into the community
[109]
until the aids epidemic blew up that
[112]
sent companies flame for the hills again
[114]
oh no what if the gays look at our ads
[117]
wait is that how you get aids
[119]
but you know what company doubled down
[121]
on their advertising during the aids
[123]
crisis
[124]
that's right
[126]
absolute vodka
[136]
the second half got a kick
[138]
damn all right
[139]
where was i right by the 1990s the queer
[142]
community had once again fought its way
[144]
into greater acceptance so brands once
[147]
again tried to dip their toes into the
[149]
pool party but they were still too
[151]
nervous to jump all the way in so
[154]
american advertising entered a phase now
[156]
known as gay vague
[159]
which sounds a lot like being in a
[160]
fraternity basically it was companies
[162]
hinting at
[164]
possible homosexuality like this
[166]
volkswagen ad where two dudes are
[167]
driving in a car and then pick up this
[169]
dirty ass chair off the sidewalk so the
[171]
ad leaves it open to interpretation are
[174]
they roommates are they lovers are they
[177]
roommate lovers
[178]
because that's the worst kind of hookup
[180]
you gotta wait for them to text you back
[182]
and finish up in the bathroom now a few
[184]
times during this era a brand tried to
[186]
make an outright gay ad like benatan and
[189]
ikea and the ad completely won over the
[192]
religious right and they apologized for
[194]
everything
[195]
[Laughter]
[197]
psych one ikea and long island even got
[200]
a bomb threat what is wrong with these
[202]
religious fanatics they know the
[204]
furniture isn't gay right plus if
[206]
there's one place that can reassemble
[208]
after a bombing it's an ikea
[211]
unfortunately for the religious right
[213]
but luckily for everyone else their time
[215]
was ending
[216]
over the next two decades americans
[219]
started to realize that gay people were
[221]
just the same as everyone else except
[223]
with better abs and as popular opinion
[226]
improved companies finally felt it was
[228]
safe enough to take gay money and this
[232]
time it was major brands amazon started
[234]
advertising the gay people coca-cola
[237]
aired a commercial with two dads during
[239]
the super bowl and just salad even had a
[242]
big gay salad which come on that was
[245]
just a regular salad at least saw some
[247]
glitter in it and that brings us to
[249]
today when practically every company
[252]
does pride month marketing but just
[254]
because every june a business acts like
[256]
they're auditioning for joseph and the
[257]
amazing technicolor dreamcoat
[259]
it doesn't mean their values line up
[262]
with their tweets take att for example
[265]
they love to show everyone how much they
[267]
support pride while also giving 1
[270]
million dollars to anti-lgbtq
[272]
politicians and pacs or how retailers
[275]
like h m are launching pride collections
[277]
with items made in countries that
[280]
criminalize homosexuality which is
[282]
another reason wearing this ugly ass top
[285]
should be a crime and they aren't the
[287]
only hypocrites donating to anti-queer
[289]
causes but hey why go through all the
[292]
trouble of listing them here
[294]
i'm no hater
[297]
[Music]
[301]
oh and that one too okay
[304]
are we done
[306]
this is making me sad
[308]
the point is enjoy all those gay
[311]
whoppers and pink toyotas but don't
[313]
forget what this month is about pride is
[316]
the time to celebrate the right to love
[318]
who you want and to honor the people who
[321]
fought to give us that right
[323]
back when no brand was on their side
[326]
except for
[328]
absolute
[332]
you know what one of those gay whoppers
[334]
sounds real good about nalo
[336]
i'm dizzy
[343]
[Music]
[352]
you
Most Recent Videos:
You can go back to the homepage right here: Homepage