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Is Nike More Successful Than Adidas? Shoe / Apparel Company Comparison - YouTube
Channel: The Infographics Show
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You wonât get far on any given day in most
cities in the world without seeing Nikeâs
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famous swoosh or Adidasâ three stripes.
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More than just sporting brands, the footwear
and clothes of these companies have become
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fashion statements.
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The two brands are the biggest of their kind,
although sporting goods newbie Under Armour
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has threatened to take the number two spot
- in the U.S. at least.
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But on a global scale, Under Armour canât
compete just yet with these two behemoths.
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Right now the focus of the leading two brands
is Chinaâs 415 million millennials.
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Maybe weâll have a better idea of who will
take over China after todayâs episode of
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the Infographics Show, Nike vs Adidas.
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Donât forget to subscribe and click the
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Notification Squad.
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Letâs first have a look at how these companies
got off the ground.
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Nike is an incredible success story, given
that before it appeared on the scene, Adidas
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and Puma owned the market.
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Nike changed that pretty quickly.
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The company was founded on January 25, 1964,
when businessman Phil Knight and track coach/running
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shoe enthusiast Bill Bowerman got together
to build the perfect and affordable athletics
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shoe.
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Prior to its independence, Nike, then called
Blue Ribbon Sports, operated under Japanese
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sporting goods firm, Tiger, which is now known
as ASICS.
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In 1966, BRS opened its first store, and in
1971 it changed its name to Nike and also
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created the swoosh most everybody knows of
today.
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That swoosh cost Nike 35 bucks to design,
and was created by a Portland State University
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graphic design student.
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Nike took off as fast as its runners, and
by 1980 it had half of the U.S. athletic shoe
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market.
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In the late 80s and 90s, Nike began its global
dominance, and its products are now available
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in virtually every country in the world.
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In undeveloped nations, if you donât see
a Nike store, you will still find people wearing
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the products.
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Adidas starts as a family story.
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The founder, Adolf Dassler, began making shoes
in his motherâs kitchen.
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At the same time, his brother Rudolphe was
working with their father at a footwear factory.
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Later, the brothers started working together.
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At the 1936 Olympics in Germany, young Adolf
Dassler made a great move by finding American
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sprinter Jesse Owens and convincing him to
wear the spiked shoes he had made.
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Owens won four golds and Adolf and his brother
almost immediately became famous all over
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the world.
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By 1939, the two brothers were producing and
selling around 200,000 pairs of shoes a year.
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At the time, the shoes were simply products
of the Dassler Brothers Shoe Factory.
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That would soon change.
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In 1947, the brothers split on not very good
terms.
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Adolf Dassler named his company Adi-Das and
his bother Rudolphe Dassler started a company
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called Ruda, which later became Puma â a
household name today.
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Now letâs look at some numbers.
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Nike, named after the Greek Goddess of Victory,
lives up to its name.
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Itâs currently on Forbesâ list as the
biggest sporting goods company in the world.
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Forbes put the value of Nike at $27 billion
for the year 2016.
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Adidas is in third place, according to Forbes,
and second place is ESPN.
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So, in terms of clothing and footwear, Adidas
is really second.
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Although its value is far behind Nike, at
just $7 billion.
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Under Armor comes behind Adidas with a worth
of $5.5 billion, and Reebok (which is actually
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owned by Adidas), comes way behind again with
a value of $800 million.
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According to Nikeâs manufacturing map, its
products are made in 42 countries.
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It has 566 factories and employs a little
over 1 million people (1,015,696 people).
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We must say here that Nike is well known for
having factories in developing nations, sometimes
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paying its workers low wages in not too great
conditions.
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Nike has made attempts to clean up its image,
but according to critics, it hasnât done
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enough.
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Only this year, people all over the world,
in cities such as Boston, Washington D.C.,
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Bangalore, and San Pedro Sula in Honduras,
protested in the street over Nikeâs sweatshops.
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Nike needs a lot of workers, given that research
says that the company sells 25 pairs of sneakers
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every second of every day.
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Altogether, Business Insider wrote in 2016
that Nike sold 900 million products in one
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year.
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That included everything under the Nike brand
name.
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According to Statistica, Adidas employs just
over 60,000 people worldwide.
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It actually has more factories than Nike does,
with 1,000 independent factories in 60 countries,
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according to its own website.
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It too has come under scrutiny for the working
conditions in the factories that are mostly
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in developing nations, but Adidas has also
been praised for its transparency.
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Recent stories suggest that jobs are coming
back to Germany as Adidas improves its highly
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advanced factory there where robots do much
of the work.
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Adidas sells around 250 million pairs of shoes
a year.
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This also include soccer shoes, or boots.
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We cannot find any sources for the total number
of Adidas products sold.
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As for sneakers, Yahoo Finance says Adidas
is making some distance in catching up to
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Nike.
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Its market share went up from 6.3 percent
in 2016 to 11.3 percent in 2017.
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Nikeâs went down from 35.9 percent to 34.7
percent.
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Yahoo points out, âThe biggest reason Adidas
is on the rise is because of an industry trend
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that benefits the brand: casual sportswear.â
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Apparently, Adidas is just cooler leisurewear,
while Nike stays sports focused.
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According to some media, Kanye Westâs partnership
with Adidas has helped the company a lot.
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According to a 2016 story by Quartz, Adidas
also dominates the retro scene.
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In 2016, its Adidas Superstar was the top
selling sneaker in the U.S., but look at the
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rest of the list and Nike dominates the lower
positions.
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In 2017, it looks as though Nikeâs Tanjun
sneaker is going to take the number one spot,
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but we still have some time to go.
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As for each companyâs diamond product in
terms of sales and popularity, it seems for
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Adidas thatâs its Stan Smith sneakers, first
designed in 1973, and a shoe that just never
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goes out of fashion.
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For Nike, its various Nike Air shoes have
been a big seller for a long time, although
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we canât get an exact number of pairs sold
throughout all iterations.
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Adidas made the headlines this year when it
was reported that finally it had knocked Nike
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Air Jordanâs from the number one spot, thanks
in part to some strong endorsements.
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When most websites talk about the worldâs
most important sneaker of all time, they are
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usually referring to America.
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The word sneaker is primarily American and
most websites that write on this topic are
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American.
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This does make some sense as the U.S. is the
worldâs biggest sporting goods market.
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Time magazine created a list of the most important
sneakers of all time.
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This included Nike Air Jordan, Nike Air Max,
Nike Cortez, Adidas Superstars, and Adidas
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Stan Smith.
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Unfortunately, there is no definitive list
of the best-selling sports shoes of all time.
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Weâll let you debate what the best sneaker
of all time is and perhaps you can come to
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an agreement.
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