How to Run an Airbnb Business from Anywhere in the World! - YouTube

Channel: STR University

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hello youtube this is richard founder of short-term rental secrets.com and
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Airbnb super host on today's episode we're going to answer a subscribers
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question which is how do you manage listings remotely ie in places that you
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don't live day to day so in my personal experience there's three different
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business models that all work one's not better than the other they just have
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different pros and cons and price points and the question is how much involvement
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do you want and so we'll get into that in a second but let's go ahead and label
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what they are so the first one that you could work with is what's called a full
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scale property service team this is likely a corporation it might be called
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Acme property managers and they're in and around the community where your home
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is and they likely manage 20 30 50 60
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different properties and you're just one of their portfolio of properties that
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they've managed from A to Z the second one is a much smaller scale much more
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entrepreneurial it might be an individual or a couple like Billy and
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Monica they may not even be incorporated but they make all of their income from
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managing the vacation properties or the remote properties in your area and
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instead of having 40 50 or 60 under their belts they really can't handle
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more than say five or six and so that's a second alternative and then the third
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alternative is to not have property managers at all but go out and assemble
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your own cherry-pick team of people that do things like cleaning and when there's
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a plumbing issue a plumber and so you basically oversee it you are the
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property manager and you just have hands and feet on the ground so the obvious
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question is what are the pros and cons for each one well let's start with
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number one the property manager likely the most turnkey solution the most
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scalable the most automated requires the least amount of time and energy from you
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but it comes at a price likely they're going to charge the most
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maybe as much as twenty or more percent of your rental income to handle it and I
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also think that the quality of service can be variable since you don't have a
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consistent team always working on your property they have different employees
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coming and going and so on sometimes I have found that there's a variability in
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the quality of attention that my property received the second business
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model the Nouriel individual or the couple is a
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solution that I tend to look for but the pro is that you really get personal
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experience they get to know your home they get to know the area their
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dependence on you for income so like to actually care about the relationship and
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therefore they really try and make it work you know for both you and them and
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the guests so that's a really good solution it comes at a lower price point
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typically than a full-service one because they don't have the same
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overhead but it is still relatively expensive now the con is they can be
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hard to find and you are dependent on an individual or a couple and things happen
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to an individual or a couple like they get sick or they take vacation or they
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move out of town or god forbid somebody passes away and now your business is in
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jeopardy the third option where you assemble your
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own go-to team of people the pro is the cost is the lowest and the quality can
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often be the highest because you're actually involved the attention to
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detail and the quality control is the highest the con is it's hard to find
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these people there may be turnover so you may be looking for them you know
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repeatedly or time and time again and thirdly if you're new to the area
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entirely like for instance I bought a home down south I'd never really been
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there I don't know who the good plumbers are I don't know who the good HVAC
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people are I had to develop that network over time and that can take some time
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and effort and if you're not prepared to invest that that's a negative so let's
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turn to how do you actually find these people and how do you differentiate you
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know between and amongst them so the first one is relatively easy on the
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property management side just Google look at Yelp reviews the one thing that
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I would recommend and I think people just don't do enough of is before you
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hire them ask for a list of references and then actually I call them and ask
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some questions how long have you used on how many times
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have they done turnover did they ever miss a same-day turnover have you
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noticed any deterioration in your reviews you know like the cleanliness
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gone down how attentive are they just ask like questions that would help you
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make a decision between hiring Acme property management and beta
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property management so the second group of the individual or the couple the
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entrepreneurs that handle they're a little bit more challenging to
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find and really you have to do a little bit of legwork and that includes going
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into the local real estate offices and asking them if they know anybody
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oftentimes they do rights like my sister does this on the
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side or you know I know this homeowner and they seem to have a caretaker that
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might be what they call them a caretaker that takes care of their property
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they're really happy with and again you're going to need several different
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names and numbers and you're gonna have to question them but speak to everybody
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when you go down to this property ask your contractor ask your electrician ask
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the waitress ask whomever you want to assemble as many opportunities and names
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and then speak to them and see which one is the right fit because that fit is
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really important they're all going to do good work but who do you get along with
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working well when it's midnight on a Friday and there's an ice storm and you
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need help the cleaning team is an interesting one because there's a couple
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of different things you can do you can literally do a google search and then
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just look at reviews on Yelp and so on and here you might find entrepreneurial
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people that are advertising or have their own website and you want to try
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and strike a business relationship right beyond transactional you don't want to
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be just somebody's called them and hired them once you want to explain to them I
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bought this property I have a 30-year mortgage I'm going to own this thing
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outright I'm going to be here for 30 years and what I really want is somebody
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on the ground who is responsive to me and doing the cleaning to my level I'd
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like to try you out I want to see how clean it is and so like that's one
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option is where you're looking for somebody and you're partnering with them
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and then of course the other alternative is to do and I recommend you do them
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both a ton of networking and find out who's good in the neighborhood heck find
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other hosts in your neighborhood and ring their Bell and knock on their door
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and say who does your cleaning and are you happy with them so this requires a
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little bit more legwork but if you find a good team you're going to be really
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happy so just to give you a very broad sense of what you might expect to pay
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for these different levels of services and again there's different geographies
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and different vacation versus urban but let me just try and paint a broad stroke
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that full-service property management team is likely going to be somewhere 20%
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or north of your entire rent role now that might be an obstacle and make it so
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it's not even possible if you're trying to pay your mortgages and expenses and
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so on you have to take a look at your net number and make sure that
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after you pay them their fee their cut that you have enough money left over and
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you may not so like don't consider that that second group which is more
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entrepreneurial they do similar services that's going to come at a discount
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because they don't have all the same overhead and office staff and people
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answering the phone and so instead of paying 20% you should look to pay 15% or
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ideally 10% maybe even less it really depends but it should be at a discount
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to that first group where it's a property management and then the third
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one which is really just a cleaning team if you will there I recommend that you
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strike a flat rate so for every turnover you pay a certain amount and it should
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be based on how many hours you think they need to spend there and what the
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local wage is but just to give you an example it might be 15 to 20 dollars per
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hour and for a modest-sized home it might be a four hour or six hour
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turnaround and so maybe it's a hundred one hundred and fifty two hundred
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dollars and if you watch my should I charge a cleaning fee video you'll see
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that I suggest charging even a premium of that so you make a little bit of
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money on the cleaning fee so currently I use a mix of the second option and the
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third option I don't use any full-scale property managers I really solid people
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in place both at that second option and the third and it works really well for
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me but one tip that I would share with everybody is no matter where you go
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whether it's the first second or third you want to be really involved you want
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to be really knowledgeable you want to be really clear and train these people
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to work with you for your standards right just because they're professional
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cleaners or professional property managers doesn't mean that they know the
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way that you want your home cleaned or the way that you expect it to be set for
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guests and so be really thorough and be really detailed and have them come clean
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when you're on location as you start to build the trust in your team you can
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spend less and less time and rely on them more and more knowing that they're
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fully trained and capable and executing at your standards the subscriber thanks
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so much for asking the question I'm sure it's a question that's on many people's
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mind and I just sort of take it for granted so I really appreciate you
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reaching out if anybody has any comments or questions go ahead and leave them in
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the comment section like the video please I'd really appreciate that and
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like I said we have a lot more content coming
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including how to automate all of this and to stay in contact go ahead and
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subscribe now please go ahead and subscribe we really appreciate it they
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have content coming out Monday Wednesdays and Fridays on the primary
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voice of more money in your pocket until then happy