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How to Gain Instagram Followers Organically 2022 (Grow from 0 to 5000 followers FAST!) - YouTube
Channel: Vanessa Lau
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What is up everyone.
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Welcome back to my channel.
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Now in today's video, I'm actually going to
show you exactly how to grow your Instagram
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account organically.
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No bots, no cheating, no body followers, no
nothing in 2019.
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Now I've had my Instagram account for a while,
and since then I've grown it to over 7,000
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followers, almost 8,000 followers using only
purely organic strategies.
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Now I know nowadays it's really easy to buy
your way into Instagram success.
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You can buy followers, you can buy likes,
you can buy anything that you want.
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But for me personally, I've always favored
the organic approach, especially if you are
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using Instagram for your business.
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And I really say this for multiple reasons.
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First of all, if you're spending money automating
your account or spending money buying likes
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and buying followers, you're going to need
to financially keep that up for a long period
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of time.
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If you suddenly stop the financial investment
of growing your account, it's going to be
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very obvious that your past success was all
fake, and it was something that you purchased
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and now you can't keep up with it.
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I've seen a lot of influencers and I've seen
a lot of people have huge accounts and huge
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success all of a sudden, and then you see
a sudden crazy drop off because suddenly maybe
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they decided it wasn't worth their investment
anymore, or they couldn't keep up with the
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prices.
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That's a really dangerous spiral to find yourself
in.
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The second reason why it's important to stick
to organic strategies, especially again for
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your business, is you want to engage with
real people, with real audiences, real potential
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customers, real potential clients.
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If all of them are fake or if all of them
are ghost followers, you're really only talking
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to yourself.
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If you agree with my points at all or you
are actually down for learning all of this,
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then keep on watching because I'm going to
share with you my five top hacks that I've
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used to grow my Instagram organically to almost
8,000 followers.
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And also before I forget, make sure you keep
on watching because at the end I'm going to
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share a resource that you can download with
my full checklist of things to look at when
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growing your Instagram organically.
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You definitely don't want to miss that.
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And as a fun bonus, this video is actually
made in collaboration with my girl Natasha
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[Solei 00:01:51].
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I'm actually going to teach you the organic
growth strategies and Natasha is going to
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help you make your feed look bomb.
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Because truth be told, your feed is actually
the first impression that someone has when
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they go onto your account.
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And you want to make sure that you make the
best impression possible, so that it increases
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the chances of them following you and engaging
with you.
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Definitely check out Natasha's video.
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I'm going to link it in the description box
and the comment section below.
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Now the first tip that I have that I feel
a lot of people gloss over or don't mention
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at all, is to actually change your name on
Instagram so that you can optimize your SEO.
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And what SEO means is search engine optimization.
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Let me explain.
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All right, I'm actually going to share my
screen right over here so you can follow along.
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But basically what you'll notice is that on
my page you'll see that instead of just putting
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my name on the front, I actually put Millennial
Biz Coach because that's what I am.
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And the reason why this is important, what
I see a lot of people not doing is because
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when you actually go into search and let's
say I type in a millennial, even though the
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person is typing millennial and not necessarily
Vanessa, I'm still going to show up on the
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page, which is awesome.
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What I recommend to you, especially if you
have a business, or you're a service based
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business, is that capitalize the name section
that's on your bio because that's going to
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allow you to rank higher in SEO.
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Realistically, no one is searching of Vanessa,
especially people who don't know me.
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And people are looking for millennial content,
or they want to look for a business coach,
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or something like that, they're going to search
for that on search and I'm going to pop up.
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The same thing is let's say for example you're
a fitness coach, if you actually put fitness
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coach as your name and someone in the area
is looking for a fitness coach to work with,
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guess who's going to pop up in search?
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You.
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Definitely make sure you're leveraging that
key aspect of that bio section, and you're
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not putting it to waste.
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Because that isn't precious real estate to
help you rank higher in Instagram search.
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The second tip that I have for you is to write
captions that convert.
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I know it's really easy to want to post a
meaningless emoji or a song lyric, but really
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add depth to your Instagram accounts.
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Something that I love to teach my clients
when we're talking about their Instagram strategy
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is, yes, the post itself, the picture has
to be nice, because it's going to allow someone
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to stop the scroll and actually pay attention
to what you have to say.
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But it's the caption that allows those conversations
to happen and that actually allows that engagement.
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Think of it like dating, usually you want
to date someone because first off you were
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attracted to their looks maybe, but you decided
to actually date them and to actually keep
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in touch with them, and stay connected because
of their personality.
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Literally use this analogy and apply it to
Instagram.
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Now for me, I actually write a lot of long
form captions into my posts.
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And I actually kind of treat my Instagram
account like a micro-blog.
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And what I've found is that I've actually
been able to spark a lot of one on one private
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conversations since doing this.
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Now I know a lot of people care about vanity
metrics like likes, comments, so on and so
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forth.
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But for me, I've really changed my perspective
and I actually measure my success on Instagram
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on the amount of private conversations in
DMs that I have with other people.
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Because especially if you have a business
and you're using Instagram for your business,
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the people who are actually engaging with
you privately are your warmest leads.
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My clients already have found me through Instagram
DM because I took the time to actually cultivate
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those strong relationships with them.
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In order for me to actually get to that point
though I've written vulnerable, deep caption
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so that they can connect with.
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And that's what's really contributed to my
success, and how I've been able to find a
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lot of my clients online.
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Actually I'm going to change my vocabulary,
I don't find my clients, they find me.
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If you actually want to treat your Instagram
like a true business and create those long
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form relationships and those warm leads, then
definitely having micro-blog-like captions
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... That's kind of weird.
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Micro-blog-like captions, yeah I guess, is
actually the way to go.
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Because yes, not everyone is going to resonate,
but the people who do, they become a potential
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clients, or they become your biggest fans,
because they feel a stronger connection with
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you and they feel know, like, and trust.
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And really quickly before I hop onto my third
piece of advice, I'm actually going to explain
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what know, like, and trust is.
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Know, like, and trust is so crucial for your
business.
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Know, you want people to actually know who
you are.
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Then eventually you want them to like you
because of what you're posting or whatever.
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And lastly, you want them to trust you.
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That's kind of the level that you want to
get at with all of your potential clients,
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or even if you don't have a business, your
audience.
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Know, like, and trust is so important in actually
funneling sales into your business and actually
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creating a very strong tribe and community.
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I don't want to skip out on that.
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Definitely every time they're using a social
media platform, really ask yourself, "I'm
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I building know, like, and trust with my audience?"
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Now the third piece of advice that I also
don't see often when I'm researching about
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Instagram hacks is actually mixing the size
of hashtags that you use.
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Yes, I know everyone cringes when they hear
the word hashtag, but it's still a relevant
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piece if you want to grow on Instagram.
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Because hashtags allow people to actually
find you and it allows you to increase your
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reach.
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However, the problem that I see is a lot of
people use very big generic hashtags, like
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#makeup, #business, #success.
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Those hashtags are actually massive and guarantee
you by the time that you post it, you're going
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to disappear from the hashtag explore page
in five seconds.
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Because everyone is literally using that hashtag,
and it is way too big.
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What I actually recommend, and it's going
to take a little bit more work from you, but
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I promise that it's worth it, is to actually
mix up your hashtag sizes and do hashtag research
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to find the small to medium hashtags that
exist in your niche, or in your category or
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whatever.
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I'm going to actually put up my rule of thumb
in terms of hashtag sizes to help you out.
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If you want more information, it's going to
be in the Instagram checklist that I'm going
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to link in the description box, and in the
comment section below.
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But essentially what you want to know is that,
you want to focus your effort on 80% of the
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hashtags that you use on either the small
to medium size tags.
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The reason why you want to do this is because
those are the tags that are actually kind
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of the more niche ones, and the ones where
a lot of communities are inside.
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There's a lot of loyal people, or a lot of
people that are actually loyal to those tags,
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and are more likely to search for them and
follow them on Instagram.
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And it's also going to increase the chances
of you actually staying on that explore page
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for hashtags a lot longer, versus if you use
really large tags.
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And again, if you need more help, definitely
just download the checklist, it has all of
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the information that you need and more.
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Don't sleep out on that, I'll link in the
description box and the comments section below,
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but what you need to know for the purpose
of this video is you need to actually switch
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up your hashtag sizes because that's going
to help you increase your reach, and also
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help to make sure that you're actually reaching
people that care about your content.
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Because the more niche that you are, and the
more tailored and segmented that you are,
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the more chances that people are going to
want to follow your content because you're
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speaking to the right audiences.
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Now on the topic of hashtags, this is my fourth
piece of advice for you, and that is to actually
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rotate between your hashtags.
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A big, big, big mistake that I see a lot of
people do is that they use the same hashtags
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over and over and over again.
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But the problem is, is that if you use it
too many times, Instagram is going to think
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that you are spam and actually decrease your
reach, and actually kind of ... I don't want
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to say the word shadow ban because I'm not
sure if it's true that shadow ban even exist.
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Because apparently Instagram says that it
doesn't exist.
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But if you are using the same hashtags in
every single post that you're doing, you are
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going to be flagged for spam, and that's going
to increase the chances of you not showing
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up on the feed for your followers or for whoever
else.
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Just be careful that you are actually making
a conscious effort of rotating the hashtags
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that you're using and mixing it up every time.
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Now I'm going to share my screen right over
here, but I'm going to show you exactly what
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I do in terms of how I rotate my hashtags.
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After I've kind of done my research in terms
of the hashtags that I want to use, and I
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mix it up between small, to medium, to large,
I actually have a notepad in my Apple phone
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or in my iPhone and I have different hashtag
groups.
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I have group number one, then group number
two, then group number three, group number
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four.
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And I kind of have multiple groups that I
rotate between.
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Every time I post something I kind of keep
track of the groups that I'm using, and I
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copy and paste it, and then I put it in my
caption.
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And I don't really have to stress because
it's things that I've already done in the
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past, that I've already kind of in a way automated.
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I'm not stressing about what hashtag to post
for each post.
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But at the same time I'm also making a conscious
effort to make sure that I'm not using the
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same ones over and over again.
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On top of this following advice number three,
I am also making sure that all my hashtag
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sizes are kind of varied, and there is a mix
between small, medium, and large to make sure
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that my reach is maximized.
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Those are some hacks that I wanted to share
with you in terms of hashtags that have really
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helped me, and that I think will really help
you, especially if you want to grow on Instagram
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organically.
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Now, the last and final tip that I have for
you is community engagement.
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Now, before you click out of this video, I
know, I know community engagement is something
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that everyone dreads.
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It takes so much time, it is so time consuming,
and it's also very exhausting.
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But trust me, if you want to actually grow
organically on Instagram, you need to put
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that energy back and you actually need to
engage with other people.
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And there are a couple of reasons for this,
the first one is algorithm.
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The more that people engage with you, and
let's say you actually take some time out
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of your day to engage with others, and they
engage back, that's going to show Instagram
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that, that's the content that they want to
see.
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And it's going to increase your chances of
your post showing up on their feed.
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That's why community engagement is important.
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Another reason why community engagement is
important, is because the more you actually
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interact with other people, especially if
they're aren't following you yet, it's actually
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going to increase your reach organically,
and people are going to be able to be curious
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about you and want to click on your page.
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That's why community engagement is so important.
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And yes, you can technically automate it,
or hire someone, or even by a bot that's going
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to allow you to kind of automatically engage
with other people.
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But it's kind of awkward when someone DMs
you and they're like, "Hey, thank you for
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engaging with my posts."
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And they kind of start talking to you and
you're like, "Wait a second, I don't remember
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liking your posts at all away.
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Oh wait it was my bot."
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Just know that if you actually outsource this
to someone else, or use a bot, you are going
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to lose that genuine connection.
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And then the reason why I'm saying this is
that if you are using Instagram for business,
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and you want to attract clients and potential
business opportunities, it's really helpful
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that the message comes from you, and that
you are the one that's actually actively liking
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other people's posts, or commenting on other
people's posts and engaging.
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Because if it's actually not that genuine,
and it's actually really awkward when someone
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replies back to you and you're like, "Oh,
who is this person?"
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Right?
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That's just something to keep in mind.
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But what I'm going to share with you in this
video, I'm actually going to show you a hack
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I guess, or something that I use to make community
engagement a lot easier.
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A great feature that Instagram has is the
ability to follow hashtags.
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I'm going to throw out my screen right over
here, but what I want to show you is that
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throughout my feed I've actually followed
up key hashtags that are within my niche.
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And that allows posts to automatically show
up on my feed.
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And these posts are from people that I actually
don't know.
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And it allows it to be easier for me to engage
because it's already on my feed, and I don't
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have to actively go out there and search for
people.
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It's already going to show up, and at the
same time I'm able to engage with my existing
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audience as well.
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That's just something really important to
note, that you are able to actually follow
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hashtags.
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Let's say ... For me, I'm a business coach,
maybe I'll follow the hashtag businessbabe,
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go to tags, there is one it has 125k, I follow
it.
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And eventually those posts that are a random
posts from people that are using the same
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hashtag, are going to show up in my feed.
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And that's what makes it a lot easier for
community engagement, and actually kind of
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takes off the edge, and it makes it a lot
more enjoyable because I'm already scrolling
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through the feed engaging with my followers
anyway.
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Guys you've reached the end of the video.
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Those are my five insta hacks on how to grow
your Instagram organically in 2019.
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Now, if you want to learn more or if you want
the full checklist of all the things that
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I've said, but elaborated, then definitely
check out www.vanessalau.co my website.
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Scroll all the way down to the bottom and
redeem your insta gift.
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That's the exact same checklist that I've
been mentioning throughout this video that
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I think will really help you, and actually
put a lot of context in case you were ever
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confused with anything in this video that
I mentioned.
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Anyways, guys, make sure you also check out
Natasha's video again, that's also in the
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description box and the comment section below.
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Now, I hope you guys have a great day, I hope
you guys have a great week, and I hope you
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guys have a great life, and I'll see you next
time.
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Bye guys.
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