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Canva Licensing Terms 2021 Update | The Spear IP Show | Nashville IP and Internet Lawyer - YouTube
Channel: Spear IP
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By far, my most popular video
on this channel has to do with
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the terms of use that you
didn't read before using
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Canva. The problem with this
video is that it's about a
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year old, and Canva has
changed this licensing terms
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recently. So here is your 2021
update on Canva's licensing
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and restrictions. Stick around
till the end and I'll tell you
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about my new free resource for
content creators and online
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businesses. I'm Maria Spear
Ollis, lawyer for content
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creators and online brands,
and this is The Spear IP Show.
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So Canva is amazing. I use it
too. But when you're using
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Canva, you kind of have to
wonder, "Okay, with all of the
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media available, what are the
restrictions around using this
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stuff?" And really, it comes
down to two things: free media
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and one design use.
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Of course, free media is media
that's available to everybody
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regardless of whether you have
a pro account. One design use
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material is also available. If
you don't have a pro account,
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you just have to pay every
time you want to use it.
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One question you might be
asking is, "Well, I have a pro
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account. Doesn't that mean I
can use everything however I
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want to?"
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Nope, you are still subject to
licensing terms, even if you
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have a pro account. So let's
dig in.
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Here are things you want to
keep in mind if you're using
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free media on Canva. When
you're using photos, make sure
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and see if you can see an
identifiable person. Canva has
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come out and said that they
can't guarantee that someone's
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face can be used in a
commercial setting if you can
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see their face or likeness and
a photo. So using photos, you
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can see someone that's
identifiable, make sure and
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maybe look for more info or
contact the photographer or
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Canva if you want to use it in
connection with a business.
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For Free Media, you can edit
it however you wish, you don't
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have to necessarily give
credit, although it is
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appreciated, and using free
media on books and posters and
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other promotional materials
all okay, but you can't sell
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unadulterated copies of free
media on a poster or physical
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print or anything like that
without "adding value." But it
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has to be more than just
taking the free media and
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slapping it on something and
selling it or using it. You
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can't just use that free media
by itself to sell note cards
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or whatever it is. When in
doubt, ask Canva. Of course
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you can't resell any free
media or other media on Canva
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on any other stock media
platforms.
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Here's a big one, you can't
use any Free Media in
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connection with a trademark or
logo. So don't use that Free
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Media stuff in order to create
a logo. And then finally, look
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for "editorial use only." This
means that you can't use that
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material that says for
editorial use only for
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business purposes, it can only
be for things that are
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newsworthy, and you have to
give credit if that's the
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case.
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Okay, let's talk about One
Design Use. Again, you can use
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this stuff in printed context
on social media, ads, on
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posters, etc. Books and
magazines are cool. Websites
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and videos are cool. But for
that stuff, there's a 480,000k
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file limit.
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What you can't do is this: use
it in more than one design.
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That's why it's called a One
Design Use license. So this
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means photos, elements that
you see in Canva, you can't
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use those things more than
once. That's why it's called a
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One Use License. Now, my
understanding when you go into
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Canva is that you can resize
it and use it say in an
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Instagram post and an
Instagram story. And that's
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okay, that's not more than one
design.
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You also can't use this stuff
on a standalone basis in
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connection with selling
merchandise like posters and
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shirts and mugs. So that's a
big one. When in doubt, here's
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what I want you to do.
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Here we are right inside
Canva. And you can see all of
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these things, all these
elements, you've got photos,
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whatever it is on the left
hand panel, right? If you
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click here on whatever element
you want to use, you see these
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little dot dot dots, the
ellipse, and this one just
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happens to be Pro. But down
here you see a free element,
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the square also has the dot
dot dot and click there. And
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it says "free for Canva Pro
click on this little eye i
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the circle. This tells yo
what you can and can't do wit
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this particular type of media
And it's kind of broad stroke
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because it gives you "Yes, y
u can do these things" "No,
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ou can't do these things."
But then learn more about
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his license. And it takes yo
to the One Design Use Lic
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nse Agreement. So you can see
hat licensing agreements appl
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to certain types of media.
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When in doubt, this is what I
want you to do to check on the
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status of these different
elements because what it comes
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down to is what license
applies, and what are the
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rules under that license.
Something I want to highlight
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when it comes to any image
over here is that if I were to
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take this image just like that
and post it to Instagram, I
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would be violating the license
and this is not super clear on
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their Terms of Use. But you
have to at least create some
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kind of filter or add some
elements to it to add that
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"value" to the photo and make
the photo different. Just
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adding a photo by itself is a
violation of Canvas licensing terms.
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So there you go your 2021
update on Canva's licensing
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and use restrictions. Hope
that helps and I'll see you
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next time.
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Head to SPEAR-IP.COM/RESOURCEs
for my best free resources for
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online businesses and content creators.
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