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The SEO Vault Episode 149 - Mike's GMB Verification Method! - YouTube

Channel: Web 2.0 Ranker

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live

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welcome everybody to the seo vault

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i'm mike your host here episode 159

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here today with some very special guests

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ben everybody and our co-host sophie and

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bucky

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uh ben leads the white label team here

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web 20 ranker so

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super pumped to be able to bring him on

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today we've been trying to get him on

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for a while but considering he's

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the top level of all the white label

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campaigns kind of going on in the

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companies he's pretty busy most the time

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so um

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yeah

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yes

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because that only works 10 hours

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so yeah we got a fun exciting episode

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planned for you today some fun news some

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good test results

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uh we're going to go over some recent

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updates in the industry

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just a reminder if you're interested in

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having us look at any campaigns we are

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doing seo audits at web20 ranker and we

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now also offer

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uh backlink audits and recommendations

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as well so you can go to web20ranker.com

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to check those out we also are on all

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your favorite podcast sites download us

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take us in your pocket all that fun

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stuff

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and if you missed any past episodes feel

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free to check us out on live20maker.com

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uh in the menu resource section you'll

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find the vault with all the previous

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vaults i believe they're there or do we

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start putting them on the vault site i

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honestly don't know it redirects to the

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vault website okay so we actually have a

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site now with all of our vaults on it

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but you can find it in the resource

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section i'm web 20 ranker

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yeah i think that's all i got for my

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my exciting intros a little bit better

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than the last one that we didn't have

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chaz i will point out the elephant in

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the room that chaz is not with us today

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he's off doing great and wonderful chas

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things

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he could not make it unfortunately

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we let him have a break every now and

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then

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i just realized that bucky's the web 20

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genie today

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yes

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but for the first time bucky discovered

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he could change the name on zoom

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so i mean i knew i could i just never

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cared to before and sophie was like i'm

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gonna change mine because she's logged

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into chad's account i think

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i didn't know it was that easy to change

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i thought i don't like changes like the

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whole

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i thought yeah i didn't know you could

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just click a button and change it

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so you had to like sign in and zoom.us

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and go to your settings or something you

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know what i mean like yeah

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it's my age showing thinking software is

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convoluted and difficult

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so ben tell us a little about yourself

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yeah

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mr ben finally got you on here from your

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19 19-hour day schedule that you're

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always busy doing something on

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19 hours a day yeah that'd be crazy i

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wouldn't run on on no sleep uh we've

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just been busy uh

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i guess the newest stuff with the seo

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team is we have four new team members

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uh we brought in a guy from the milos

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recommended carl he's joining us with

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over 10 years of experience in seo he

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also has managerial experience so

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we're getting him up to speed on our

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processes and everything like that

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within the department itself

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so we're looking forward to having him

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come on board one of the advantages

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we'll have with him

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is he can take on boarding calls

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consultation calls so we'll be able to

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open up the schedule

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uh a little bit more and and help out

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our current clients uh then we added

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three other people i have adobe he comes

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to us with uh over four years of

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experience he's working as a coordinator

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here and then we picked up a couple of

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assistants from our one of our content

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teams

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to come in and and help with the

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day-to-day as we continue to scale and

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grow so

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we have several things in the works for

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the seo line i would be looking forward

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to those seeing those within the next

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month or so

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as we look to offer

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there's a lot of things that we're

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looking to do

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outside of that

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the only other thing that's really new

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is uh we're offering the review

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management now which is a direct bolt-on

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if requested for any of our managed

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services including search links and gbp

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that's pretty much it in a nutshell

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back to you mike that explains why

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you're so busy

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that's one of the reasons yeah a lot of

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training um

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a lot of process work but a lot of

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planning

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so there's a bunch of other things going

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on too i think those are probably the

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biggest they're going to be the most

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impactful like we doubled the size of

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the team now within the last month and a

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half so

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yeah we've been growing like crazy the i

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just went over the entire org chart and

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all the people we have over the past

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like month

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um and i think now with the new hires

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we're pushing just over about 220

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people in web 20

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which is just insane when i started with

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web 20 i think we were like 50

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you know we had like 30 40 remote 10 20

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internal actually we're probably smaller

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than that when i first started um and at

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that point they had already grown quite

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a bit from the beginning and now it's

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just

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yeah it's crazy so it's great to have

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some so much talent you know available

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to us as well

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um like we got a bunch of rock stars

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like not just us on the call but so many

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people working on i just called this

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rock stars by the way

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but people behind the scenes that are

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that are doing all kinds of great stuff

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for us so

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yeah it's it's pretty exciting

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and we're always hiring

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yes

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yeah

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we're always looking for more

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of like almost everything from link

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builders to content writers to

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hr people to marketing people to web

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designers

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you name it if it's in

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if it's in the digital marketing

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business area

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i think the only thing we don't need

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right now is an accountant or a lawyer

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like that's probably the only two things

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we're not actively looking for right now

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yeah

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which is crazy

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that's fun fun stuff um

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it's a lot of roles too actually i've

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been putting together all the job

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descriptions to go and try to

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you know source more people

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and everyone saw me share a couple of

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days ago a folder to put all your your

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roles and stuff in there's like

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man there's just so many different

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positions

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in place

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like there's just it's a massive massive

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org chart which is

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uh i'm pretty excited for the well

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sophie are you gonna go over the news

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no i'm gonna do the brand updates the

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brand updates okay so i'll segue right

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into that because i was just gonna

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mention the mastermind that's coming up

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because i know a lot of the stuff we're

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talking about during the mastermind but

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the specifically with what i'm going

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over is is i guess i'm going to be

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showing some of chaz's internal stuff

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too with the org chart

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it's it's impressive i was really

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impressed just from seeing where the

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york chart was before i left and then

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came back that was gone for about eight

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months and it's grown so much uh and

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understanding the intricacies of like

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all those different departments and

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roles and all that stuff it's just

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it's it's awesome it's going to be a

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major part of scaling your industry and

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something that i know is going to get

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talked about at the mastermind so with

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that you want to tell us more about the

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mastermind sophie

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yeah i can tell you more about the

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mastermind but first there's other brand

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updates but wait

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[548]

first emily was pressed has just added

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yahoo finance and marketwatch to the ap

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news features so if you purchased one in

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the last

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couple days they're already using those

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two new platforms as well there's no

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additional cost

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then they have marketing guest post

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launching next week and then after that

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will be business guest posts

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then we'll be pretty much done with the

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guest post launches but we'll put a

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poll inside the group to figure out what

[576]

other guest posts would be looking for

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then

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all fourth of july sale bonuses should

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be out by tomorrow all the codes are

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made but there's hundreds of emails that

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have to go out

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we will have to send out an update on

[591]

when those two live master class

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webinars are

[595]

because chaz has to check his schedule

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but we didn't want to delay getting out

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the coupons and all that just for those

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two dates

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um then

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lastly the quarter two testing report

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will be out next week i promise i've

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been saying that for like two weeks now

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but i've been working on some stuff with

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high levels so that's been a little bit

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more important with all of our web 20

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clients getting that implemented

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then for the mastermind

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so we've got all the speakers announced

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we have about

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five or six videos that talk about all

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of their topics and what they're going

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to cover

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they're pretty informational and they're

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a good way to kind of see which topics

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would benefit your agency best

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we'll drop a link to some of those in

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the facebook comments

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the mastermind is in about

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two months and two days so we're getting

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close to

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the end

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we are selling out of the room block and

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all that so if you are thinking about

[652]

coming we'd recommend doing it sooner

[653]

rather than later roombot's about 60

[656]

sold out right now and i know there's a

[658]

couple people from the web 20 team that

[659]

are actually going to be going just as

[661]

attendees so

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definitely something you want to keep on

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your radar

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and mike and bucky will be there talking

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yeah

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is ben coming ben are you going to make

[673]

it or no no

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no no

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ben's going to be busy working as you

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know

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no i think i just have plans yeah yeah

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prior

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life obligations i guess prior

[687]

engagements it happens it comes up

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it's all right hey hopefully

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maybe we'll have another mastermind

[695]

somewhere after november and before july

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i think those that would those would be

[699]

better dates for me to show up but i am

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bombed uh just coming from wisconsin not

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getting to go to florida and enjoying a

[708]

few days of the beach and everything

[710]

else that comes with

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being out of wisconsin and in a warm

[714]

state right so

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it'll be fun

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yes it's an awesome location that uh we

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picked for this year like i'm i'm

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incredibly jealous like i was back and

[724]

forth like all right maybe i can miss a

[726]

day of what i have going on like no i

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got

[728]

i gotta be committed to it so

[730]

you guys have fun

[732]

next year hopefully we'll have in

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florida again next year but who knows

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we gotta get through this here first

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right

[745]

oh gotta make it till next year

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have you already started your

[749]

presentation or finished it mike

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i haven't finished it no but i actually

[753]

started mine months ago

[756]

um and it's evolved quite a bit

[758]

[760]

it's it's gonna be it's gonna be pretty

[762]

it's gonna be my favorite presentation i

[764]

think i've ever done

[765]

because it's it's touching on so much

[767]

from agency structuring to service

[770]

offerings to

[773]

developing new services launching them

[776]

building teams around them

[778]

um and then a lot of that ties into just

[781]

the the actual sales and production of

[784]

you know fulfilling campaigns and

[785]

selling those campaigns to clients

[788]

uh and then specifically all of it will

[790]

be centered around

[792]

omni channel marketing services or

[794]

essentially providing marketing services

[797]

that tie together you know social

[798]

organic paid email text

[802]

phone

[803]

all the different you know channels you

[805]

can essentially

[806]

connect with an audience through and

[808]

bringing it all together into a complete

[810]

campaign and being able to package that

[812]

and sell it to a client so

[815]

yeah but it's not done no but i did

[818]

actually start it unlike most of my

[820]

previous presentations which got started

[822]

about five days before the event and

[825]

were finished about three hours before i

[827]

went on

[829]

i remember that

[832]

i remember that

[834]

very well

[836]

i'm excited i'm not speaking this year

[839]

i'm excited to attend and not have to do

[841]

anything well i'm sure you'll probably

[843]

use who's gonna do who's gonna do

[845]

everything else me and danielle

[848]

he's gonna do everything else yeah

[850]

actually last year you guys did uh you

[852]

did a lot and you spoke you were like

[855]

you were on both sides and then you were

[857]

doing like technical stuff too and

[860]

yeah

[861]

i did do a lot and i yeah i wasn't

[863]

supposed to do any of that but

[867]

it happens

[872]

i have started mine but i have not

[873]

finished mine either i've got a rough

[876]

outline and i'll be working on it over

[878]

the next few weeks

[881]

i got to give myself enough time to

[883]

practice and i think i'll probably

[885]

record mine a couple of different times

[887]

and tweak it and that sort of thing i

[889]

definitely want to be you're so prepared

[891]

i just winged it last year i didn't want

[893]

to practice because then i get to like

[895]

stumble over my words well i practiced a

[898]

bit last year but i ended up

[899]

kind of rushing through mine because i

[901]

was trying to make up time

[903]

i remember saying i don't know if he's

[904]

so somebody's the only person whose

[906]

practice makes worse

[908]

i hate practicing it just makes it worse

[911]

every time well i get it's like making

[913]

those videos i get stuck on like saying

[915]

certain sentences and then i'm not

[917]

thinking about the ideas i'm more just

[919]

trying to remember the script that i

[920]

wrote myself

[922]

i i swore i swore mine was awful and

[925]

then i finally went back and watched it

[926]

a few weeks later and was like damn

[928]

that's actually pretty good yeah it's

[930]

like i'm very surprised with myself i

[932]

thought i'd take that

[934]

you're your own worst critic

[936]

of course of course i just don't pay

[938]

attention to how i did i don't watch

[940]

myself after and i just assume i did

[942]

awesome and just ignore how everything

[945]

turned out we still we still have that

[947]

product available if anybody wants to

[949]

buy those recordings from last year i

[951]

can certainly drop that link

[953]

there was a lot of good stuff in there

[955]

which is also why i'm so excited about

[957]

this year because it's actually new

[959]

topics it's not like we even have we

[961]

have some of the same people but

[963]

especially like what i'm talking about

[964]

is completely in another world from the

[968]

testing stuff seo testing you know i

[970]

went over last year

[972]

or yeah so that is definitely going to

[974]

be just so much fun eldar's is

[977]

completely different too so jacobs yeah

[982]

jacob replay didn't replace but like

[985]

brought on new employees through

[986]

automation like three or four he kind of

[990]

replaced their roles

[991]

jake has grown quick like he's he's been

[994]

growing you know

[996]

real fast so he's one of the few people

[999]

that like

[1000]

i mean like last year like i would

[1002]

probably listen to him speak every year

[1003]

about where his agency's at at this

[1005]

point just because he's growing

[1007]

so fast yeah yeah and when he's

[1009]

consistent i mean a lot of agencies out

[1012]

there they get stagnant and they

[1015]

or they sell or whatever the situation

[1017]

and that's fine there's nothing wrong

[1018]

with any of that but he's he definitely

[1020]

just kind of is always putting the next

[1022]

foot forward to get to the next level

[1025]

i don't you know for whatever goal or

[1027]

whatever he's trying to achieve but yeah

[1029]

every time i talk to him he's got some

[1031]

some cool new stuff going on

[1033]

uh in his agency so same with eldar

[1036]

eldar's always he's i think it was at

[1039]

the

[1040]

baltimore event where i first talked to

[1043]

him i don't think he was moving quite as

[1045]

as fast then um but then like a year

[1048]

later and then like he's just been

[1050]

running like crazy so i'm super excited

[1052]

to see what's great what he's been up to

[1054]

since the past year as well

[1056]

he's been doing some i talked to him for

[1058]

over two hours on the phone a couple

[1060]

weeks ago just about like what's going

[1062]

on in his agency

[1064]

he's a growing exponentially

[1066]

yeah yeah i love talking about what he's

[1069]

got going on in there so

[1071]

and then we got just you know a ton of

[1072]

other people that i have i've either

[1075]

haven't heard before or uh you know

[1078]

definitely i don't think i've ever heard

[1079]

holly stark's talk like an actual

[1081]

in-person presentation

[1083]

yeah i saw her at the las vegas event

[1086]

lct long time ago um but she didn't

[1088]

speak she did like uh she did some

[1091]

presentation thing in the back room one

[1093]

day but that was about it

[1096]

but it was awesome like it blew my mind

[1098]

it was

[1100]

it was like holy crap i wish i was

[1102]

that was way it was probably listening

[1105]

to her talk that got me more into

[1109]

technical things sure like the technical

[1112]

side of the internet in general to be

[1115]

honest

[1116]

like that

[1117]

she she really kind of opened that up to

[1119]

me as far as like understanding

[1122]

how websites and like

[1124]

protocols and all those things operate

[1126]

so you can do certain things with them

[1129]

and how they play into seo and things

[1131]

like that

[1132]

[1133]

i'm excited to hear what she's got going

[1134]

on too

[1137]

i think my favorite one will be the serp

[1139]

crisis management

[1141]

right i know nothing about that

[1143]

yeah yeah

[1144]

is that uh who's that

[1146]

allen

[1147]

ellen allen that's right ellen's going

[1150]

to be speaking about serp crisis

[1152]

management is that uh and what is that

[1154]

exactly

[1156]

a form of reputation management i would

[1158]

think he works with like big big clients

[1162]

who have you know different

[1165]

fringe things going on that are bad and

[1167]

you push like get away from that but he

[1169]

cleans up the search yeah

[1172]

he was telling me deals with some pretty

[1173]

big scandals like things i had heard

[1176]

the i had a uh this was many many years

[1179]

ago um someone an agent or someone who

[1184]

[1185]

worked

[1187]

very very big uh player on the nfl his

[1192]

girlfriend

[1193]

had some like

[1195]

you know revealing photos and things

[1197]

leaked yeah and they contacted me to get

[1201]

that stuff down

[1202]

um and that this i honestly i didn't

[1205]

take it because but i mean what they

[1206]

were willing to pay i would have took it

[1208]

if i would have known how to get that

[1210]

down i would have been like sold

[1213]

like yeah it's money it's big big money

[1216]

especially for like you said sophie like

[1218]

some of those scandalous more

[1221]

tattoos i was saying that's all he

[1222]

really works with because that's where

[1223]

the money's at this is where the money's

[1225]

at who have the you know more well-known

[1227]

scandals but then they also have more

[1229]

well-known businesses

[1230]

yeah they're millionaires who

[1233]

need to keep certain things out of the

[1235]

spotlight

[1236]

yeah and it's never good news either

[1238]

i've worked with uh one of the biggest

[1240]

profile ones he was a part owner for a

[1243]

major sports football team in the

[1244]

northwest so

[1246]

i won't name

[1249]

that's a big big industry for that

[1251]

reputation defense yeah they pay well i

[1254]

mean it because they want you to clean

[1256]

up their name searches and now it's it's

[1258]

like even manipulating the uh auto

[1260]

populates you on the google search

[1264]

get pretty involved so

[1266]

i didn't know you could do that

[1268]

oh make the auto search

[1270]

like manipulate that manipulation yeah

[1273]

i've seen people do it with like

[1274]

keywords so like they'll type in like

[1277]

you know roofing and then get like the

[1279]

business name after it or with that you

[1281]

know depending on location and stuff i

[1283]

haven't gotten a chance to dig into it

[1285]

[1286]

so i know absolutely nothing about it

[1288]

but hopefully someone talks about it at

[1290]

the event that would be cool yeah i know

[1292]

it's a big part of reputation though

[1293]

because like you said if you search

[1295]

someone's like brand name or personal

[1297]

name it'll auto populate like scandal or

[1301]

sex tape or whatever those

[1304]

things are that people are searching and

[1306]

that's another thing that you'll have to

[1308]

get rid of if you're kind of doing that

[1311]

[1312]

yeah i'm super pumped for all that it's

[1314]

going to be exciting yeah it's a great

[1316]

lineup and a lot of awesome topics i

[1317]

mean they're all awesome topics actually

[1319]

[1321]

well i can't wait for the recordings i

[1323]

guess

[1324]

well you can watch it live

[1326]

yeah you can join live anyone who can't

[1329]

make it i mean definitely that's gonna

[1331]

take it if you can come it's gonna be

[1334]

honestly the stuff that's shared after

[1337]

the presentations too because people

[1339]

afterwards we all sit around and talk

[1341]

about all the stuff that we just

[1342]

presented and stuff

[1344]

that's where a lot of the gold really

[1346]

comes from so i highly suggest getting a

[1348]

ticket um and coming but if there's any

[1350]

reason you can't absolutely absolutely

[1353]

can't make it then definitely get the

[1355]

virtual ticket you can sign on remotely

[1356]

and then get you know unlimited access

[1359]

to it afterwards

[1360]

uh for follow-up and stuff like that but

[1363]

the the act being at the events is

[1366]

really where i think the goal is at like

[1368]

that's where you get the

[1370]

we've we've had partnerships you know

[1372]

like massive partnerships and and things

[1375]

come out of our events

[1377]

[1379]

and just other events i've been to i've

[1380]

seen it happen as well so

[1384]

gonna be fun

[1385]

anyhow

[1387]

when people start drinking a little they

[1389]

release more of their secrets too

[1392]

yeah i know that is a hundred and ten

[1394]

percent the case for me

[1396]

i have i just i stopped caring about it

[1399]

it's like oh you want me to open up my

[1401]

books and show you the numbers sure

[1402]

let's go you put my client list here let

[1405]

me show you exactly where they came from

[1407]

i just don't care

[1410]

it's it's all fun it's a good group

[1412]

though i feel like i learned more last

[1414]

year just in talking to people

[1417]

like after the fact

[1418]

or during the musical

[1422]

yeah it is

[1424]

what's in your pocket bucky

[1430]

[Laughter]

[1438]

ah wow now we can all speculate what

[1440]

buck he's up to in the back

[1443]

anyways um

[1447]

uh wasn't bucky gonna do the news

[1450]

yeah wait what are we what were you

[1451]

gonna talk about with holly starks and

[1453]

your testing are we doing that after

[1456]

i'll do that towards the end after we do

[1458]

the updates um but that is at the

[1460]

weekend update um i guess the i could

[1464]

let you know right now it has to do with

[1465]

gbp verifications

[1467]

um but yeah i can comment more about

[1469]

that at the end before we jump off uh

[1476]

yeah let's do the seo news so then we

[1477]

can get through that do comments and and

[1480]

tests

[1481]

and stuff all right

[1483]

there's not much there was there was uh

[1486]

a lot of google my business kind of

[1488]

stuff but nothing huge

[1491]

uh google posts now expire after six

[1494]

months

[1495]

that just came out ben fischer shared a

[1497]

screenshot

[1499]

on twitter

[1501]

so basically your recent post won't be

[1503]

highlighted on your business profile if

[1505]

they're older than six months so

[1508]

there is that

[1510]

um google search console video index

[1513]

report rolling out very slowly so we've

[1516]

already known that video index report is

[1518]

coming to google search console and you

[1520]

may or may not see it depending on

[1521]

whether or not

[1523]

you actually have

[1524]

video videos on your website and whether

[1526]

google's seeing them

[1529]

so if you do start seeing that let us

[1530]

know

[1531]

obviously it's for sites that have

[1534]

videos on their website and once those

[1536]

index

[1537]

you'll start seeing reporting for it

[1539]

in search console

[1542]

google search console anonymizes tons of

[1545]

queries

[1546]

updates

[1547]

uh and then updates their help doc after

[1550]

href study so apparently

[1552]

patrick stokes of hrefs

[1555]

released a report showing that about 50

[1558]

of queries in search console are hidden

[1561]

i.e classified as anonymized

[1564]

initially there were

[1566]

uh the help documents said that there

[1568]

was very rare queries that were called

[1571]

anonymized

[1573]

[1574]

but since he was able to show that 50 in

[1577]

some cases

[1579]

and over 80 percent of in some cases

[1582]

queries are being hidden for some sites

[1585]

and basically called them out and said

[1586]

you can't call that very rare um and

[1588]

then google updated the help doc to be

[1590]

more reflective of what is true so

[1596]

let's see um google my business app no

[1599]

longer available

[1601]

it's uh it's just basically a report

[1603]

saying that when you try and open it it

[1605]

says you can now manage your profile

[1607]

actually tested mine and i've been

[1609]

testing mine mine still works

[1611]

so i would assume they're probably

[1612]

rolling it out and kind of getting rid

[1614]

of it

[1616]

maybe not in one fell swoop but

[1619]

let us know what you're seeing there if

[1621]

your google my business app on your

[1623]

phone still works

[1625]

you're probably one of the lucky few

[1628]

is it only on mobile devices that it's

[1631]

not working

[1632]

yeah

[1633]

my mind's working now but actually it

[1635]

stopped working previously and it was

[1637]

redirecting me to google maps on my

[1639]

phone

[1640]

but now it's actually opening up again

[1642]

so if they actually brought it back

[1645]

for me so i don't know i'm wondering if

[1648]

if uh it's because mine is set up as an

[1651]

agency which i know that i did that

[1653]

months months months back so maybe

[1655]

they're leaving it for agencies i don't

[1657]

know

[1658]

[1660]

but i still have access to all of my

[1662]

accounts on there and can see it just

[1664]

like i

[1665]

was normally that does say you know you

[1667]

can now manage in

[1669]

in maps but

[1670]

i can also manage it in the app the

[1672]

app's still working for me so

[1675]

uh yeah

[1676]

if i was gonna say i just switched to a

[1678]

different gmail and it said no go to

[1680]

maps so it's only certain gmails that i

[1683]

have access to on my maps app sorry

[1685]

continue so that's interesting

[1688]

google business profile toggle to hide

[1691]

address to customers so

[1693]

there's basically a toggle on the actual

[1695]

location when you're when you open in

[1697]

maps and or search

[1700]

to manage the business basically just a

[1702]

toggle that says it shows business to

[1704]

customer or you toggle it off and it

[1706]

hides the business

[1709]

so not a huge issue there

[1711]

google business profile manager

[1714]

bug

[1715]

listings and more disappearing

[1718]

so there's claims that

[1720]

listing and other details are being

[1722]

hidden or just disappearing

[1724]

supposedly this is happening anytime a

[1726]

new verification or re-verification is

[1728]

triggered on a profile

[1730]

when that is done the profile becomes

[1731]

invisible from within google business

[1733]

profile manager

[1735]

[Music]

[1736]

this person noticed the bug for a couple

[1738]

of weeks now

[1740]

it affects newly added profiles so far

[1742]

we've only noticed that it

[1744]

when we've manually claimed an existing

[1747]

profile

[1748]

into a client's bulk verified account so

[1751]

keep an eye on that i don't know if any

[1753]

of you guys have seen anything weird

[1755]

going on with that

[1757]

i haven't noticed anything but i haven't

[1759]

really had a bunch of

[1761]

re-verifications triggering lately

[1762]

either so

[1765]

last one here google popular products

[1768]

section gains videos

[1770]

so google's testing adding a video

[1773]

section in the popular products feature

[1774]

in google search

[1776]

[1779]

and then of course

[1782]

looks like

[1785]

a mixture of youtube and

[1789]

well the screenshot here is only showing

[1791]

youtube videos so i don't know if it's

[1793]

going to be pulling videos from the

[1794]

website if it pulls it from youtube if

[1796]

it prefers one or the other who knows

[1799]

[1801]

but in the suggested product the popular

[1803]

products feature is now showing video as

[1806]

well so

[1809]

oh did you say that when the

[1811]

find places through images there's no

[1813]

link there because chaz actually posted

[1815]

that in our discord

[1818]

um no i didn't see that one okay yeah so

[1821]

uh chas actually found he shared a

[1823]

snapshot um i looked like it was a local

[1826]

search and it said find places through

[1829]

images and it had

[1831]

like images with their business rankings

[1833]

and like a carousel

[1835]

and i don't know if those were the

[1836]

images from their gmb or from image

[1839]

search or what but they were showing up

[1841]

in the and this was on a mobile phone

[1844]

[1845]

and obviously

[1846]

you know now they're putting videos in

[1848]

these products that product

[1851]

feeds and things like that so

[1853]

probably going to see more emphasis on

[1855]

images video all that stuff would be my

[1857]

guess

[1858]

[1860]

so yeah just wanted to point that out

[1864]

what other news do we have here

[1867]

toggle and height address to customers i

[1870]

didn't really understand that feature

[1874]

because if you service people at your

[1876]

address you'd want the address and if

[1878]

you don't service people in your service

[1880]

area business

[1882]

you wouldn't want the address

[1885]

[1888]

what is the height address

[1890]

feature it may be something that they

[1893]

realize they had to retroactively add in

[1896]

search and or maps

[1898]

because initially when you're setting it

[1900]

up it asks you do you service clients at

[1902]

this address or do

[1904]

you go to the you know so

[1907]

now that you don't have that initial

[1910]

you know what i mean because you you had

[1912]

to yeah i got you

[1914]

because you had to pretty much

[1916]

well

[1918]

you know because if you don't if you

[1920]

service someone at that address then it

[1921]

shows the address i guess yeah because

[1924]

when you verify it asks you for the

[1926]

address

[1927]

but it seems like they would just remove

[1929]

the address they would use the address

[1931]

for verification but then just putting

[1933]

listed on the listing so maybe i guess

[1935]

you're right maybe they just added a

[1937]

toggle because people didn't just

[1939]

want to remove the address i mean before

[1942]

you just remove the address

[1944]

right

[1945]

just says remove address from listing

[1946]

you click the button and removes it and

[1948]

you save it yeah

[1950]

[1951]

but you couldn't put the address back

[1953]

then too

[1954]

was an issue so the toggle switch now

[1957]

maybe you can switch it back on

[1960]

and have the address shown

[1963]

yeah i mean we've seen it time and time

[1965]

again where we're managing

[1966]

clients that you know we have no idea

[1969]

what the address was because it was

[1970]

hidden

[1972]

yeah or removed

[1976]

how many listings that would help nikki

[1978]

with yeah i know i don't want to talk

[1980]

about that right now people i mean

[1982]

that would help immensely with looking

[1984]

at looking at issues as well and trying

[1986]

to have clients who don't who like buy

[1989]

other businesses and then they don't

[1991]

know where the listing was verified

[1993]

because it could be you know a small

[1994]

one-person business who

[1997]

i don't know why google ever made it to

[1999]

remove the address like it's a local

[2001]

business listing they should all have

[2003]

addresses that should be like a

[2005]

requirement for freaking membership to

[2007]

be on a message

[2008]

on the back end yes

[2010]

what if you look what i mean 10 years

[2012]

ago and you don't we're like

[2014]

i could see myself forgetting what

[2015]

address i verified no but i'm saying i

[2018]

don't i don't know why google from the

[2019]

beginning didn't say

[2021]

oh there's a user settings and we keep

[2024]

their email and their address and their

[2026]

and all their information

[2028]

but then on the front end there's a

[2030]

listing and we may or may not like what

[2034]

what type of person decided that this

[2036]

made some sense to just like purge

[2039]

address information if you don't service

[2041]

people at your address

[2043]

like i i don't i never understood that

[2045]

completely either but

[2047]

obviously not important

[2049]

yeah not important forget that

[2052]

[2054]

that's funny

[2056]

good old google

[2058]

hopefully that makes it easier in the

[2059]

future at least

[2061]

yeah that's i mean i do think that that

[2064]

is a good thing from the sound of it so

[2068]

let's see do we got any comments any

[2071]

well uh holly starks was on youtube she

[2075]

said hey boys what's shaking

[2078]

yo yo holly

[2083]

just working on getting the weekend

[2085]

update done

[2090]

which is going to have

[2092]

if you didn't know my gmb verification

[2095]

tests i know you were all cryptic with

[2097]

that facebook post earlier

[2100]

well if you know anything about holly

[2103]

starks you can somewhat guess

[2106]

[2108]

what this method possibly entails

[2115]

now i will say that this is like what

[2117]

i'll be coming out with first of all i

[2119]

didn't do this to be

[2122]

like i didn't do it for people to go out

[2123]

and just make hundreds of listings like

[2125]

that's not why i did it um i more so

[2128]

wanted to try and get a better

[2129]

understanding of how google triggers

[2132]

phone verification versus video

[2134]

verification versus just instantly

[2137]

verifying which i've been getting a lot

[2139]

of recently

[2140]

um and especially with all the people

[2142]

out there right now clients in general

[2144]

i'm like seeing a massive surge of just

[2147]

people with clients who are having

[2148]

issues getting verified either it's

[2151]

video verifying and not going through or

[2153]

just getting stuck or instantly

[2155]

suspending after a postcard or

[2158]

whatever

[2159]

[2161]

so hopefully some of these things can

[2162]

help with with getting the verification

[2164]

[2165]

um with that said

[2167]

if you do

[2169]

you definitely could just get a listing

[2171]

up with what i'll be going over um the

[2174]

interesting thing though is that

[2176]

it does seem to be important to be at

[2179]

the location

[2180]

that is that does seem to be a main

[2182]

factor and i'll give that one away out

[2184]

the gate um

[2187]

[2189]

if you if you're a legitimate business

[2190]

and you have a client at a location

[2192]

struggling to get a listing verified

[2194]

this will 100

[2197]

100 percent possibly help that doesn't

[2199]

make more sense

[2201]

so 100

[2203]

maybe help you 60 percent of the time it

[2205]

works every time

[2207]

[Laughter]

[2213]

it has been pretty consistent um

[2217]

but it's it's interesting and again i'll

[2219]

go over in the update google's

[2220]

triangulating a bunch of different

[2222]

signals it looks like

[2224]

[2225]

figure out is this one piece valid or

[2227]

not like the phone number the address

[2230]

the that whatever those things are

[2232]

and some things it doesn't even seem to

[2234]

care about to be honest which i'll go

[2235]

over in the update um but if one of

[2237]

those main things are off that's when it

[2239]

triggers a verification as it pertains

[2241]

[2242]

that thing whether it's a

[2244]

like a proof of the business like a

[2246]

video verification or a proof of address

[2248]

which is a postcard

[2250]

or a proof of the phone number working

[2253]

business phone number with a text

[2254]

message or a call

[2256]

[2257]

so yeah it's i'm pretty excited about

[2259]

putting out the update i went driving

[2262]

around

[2263]

doing some testing again if you know

[2265]

anything about holly why i tagged her

[2268]

she likes to drive around a little bit

[2270]

with her gmb cell phones

[2273]

i'm just giving away some more details

[2275]

but again yeah the the weekend update i

[2278]

think it goes out

[2279]

saturdays when the actual test is goes

[2282]

out right yeah so it'll blow out

[2284]

saturday and then if you

[2286]

[Music]

[2287]

uh aren't watching your email or don't

[2289]

get it whatever you can check the

[2290]

website and then get the update there i

[2293]

think it'll be posted

[2294]

monday or something like that

[2296]

uh maybe by monday afternoon at the

[2298]

latest

[2300]

[2302]

that's exciting

[2307]

ben what have you been seeing in the in

[2309]

the serps you manage a lot of stuff on

[2312]

the uh organic side

[2315]

anything crazy

[2319]

[2320]

nothing crazy the last crazy thing i

[2322]

really saw on the serps is when google

[2324]

was pulling whatever they wanted in from

[2326]

a page and putting it as a title

[2329]

like they do with description so outside

[2331]

of that

[2333]

ads occasionally taking up more space

[2335]

they're constantly playing with the ad

[2337]

space so it gives us less real estate

[2340]

with the organic

[2342]

[2343]

outside of that no i haven't seen

[2345]

anything and nothing crazy uh really

[2348]

just it's it's kind of business as usual

[2350]

i know we're what two months away from

[2352]

the last update for the for the core

[2355]

[2356]

i haven't seen too much like i

[2360]

core updates for me and i know for a lot

[2361]

of seos they could be scary i

[2364]

i don't know if it's just

[2366]

i haven't really seen a lot of impact

[2369]

from those uh fortunately

[2371]

i think the seo that we we run here at

[2374]

web20

[2376]

it's safe

[2378]

so i i'm not seeing like anybody's ranks

[2381]

just completely flip up or down

[2383]

yeah occasionally we have some issues

[2385]

and some things where we have the triage

[2387]

campaigns but for the most part we're

[2391]

we're doing well uh overall so i'm happy

[2394]

with that

[2396]

yeah i mean we use a pretty holistic

[2398]

strategy which i think is the key

[2401]

to surviving updates like that's

[2404]

that's why over time i've been pushed

[2406]

into and literally i could say push

[2408]

because google pushed me into being a

[2410]

holistic seo

[2411]

by doing google updates doesn't mean i

[2414]

don't you know go in that gray area

[2416]

sometimes

[2417]

sure you can play around there but

[2419]

at the end of the day i'm still doing

[2421]

all those other things that you know

[2423]

will give you that relevance that

[2424]

authority that trust that google's

[2427]

looking for

[2428]

[2429]

right

[2431]

which is i think why we're successful

[2433]

with that at web 20 because we generally

[2435]

we don't really run any just campaign

[2438]

like the only i think managed campaign

[2440]

that we run that we don't really claim

[2442]

is a full campaign is our managed link

[2444]

service a managed link building campaign

[2447]

which is a managed off page but even

[2449]

that it's a it's a link campaign you

[2451]

know what i mean so

[2453]

um but our actual white label services

[2456]

and gmb plans they definitely take in

[2458]

all signals into consideration

[2461]

[2462]

and then when we do see problems like

[2464]

that we usually find a technical side or

[2466]

something else that we can correlate it

[2467]

to so

[2468]

right

[2470]

i mean we i still see google favor

[2472]

having heavy big brands authoritative

[2474]

sites and things like this so that's

[2476]

that's always important and we do

[2479]

a lot of the same tactics that you would

[2481]

see on a big big site like that it's

[2483]

it's about getting the branded footprint

[2486]

out there uh for every one of our

[2488]

clients and just the overall strategy

[2491]

[2492]

we don't do anything sketchy you know

[2494]

what i mean it's a straightforward seo

[2496]

and we know that works and we've tested

[2498]

it how many thousands and thousands of

[2500]

times so

[2501]

[2502]

we do

[2503]

that's why we're looking to add a few

[2505]

new things try to expand the scope of

[2507]

some of our packages and things like

[2509]

that moving forward because there is

[2510]

more that i think we can do for

[2512]

campaigns but

[2514]

outside of that yeah no nothing crazy

[2516]

it's kind of business as usual i'm just

[2518]

waiting for google to just say

[2521]

here's first page full of ads and that's

[2524]

probably

[2526]

i'd say you know how they are other than

[2528]

that it's so it's pretty good

[2531]

sweet

[2537]

we got any questions or anything else

[2540]

chaz was watching earlier he did a wave

[2542]

a wave hand

[2544]

i don't know if he's still watching or

[2546]

not but

[2550]

if not he can catch us on the replay

[2553]

that's right

[2555]

he could download us and take us in his

[2557]

pocket

[2559]

on one of the same podcast sites

[2562]

well that's what is i think written here

[2564]

in the itinerary and what

[2570]

but um yes we don't think we have any

[2573]

The SEO Vault Episode 149 - Mike&#39;s GMB Verification Method! - YouTube

The SEO Vault Episode 149 - Mike's GMB Verification Method! - YouTube