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Why Rolls-Royce Cars Are So Expensive | So Expensive - YouTube
Channel: Business Insider
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rolls-royce makes some of the world's
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most luxurious cars known for producing
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handcrafted automobiles the promise a
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seamless magical carpet ride for its
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customers a rolls-royce car does not
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come cheap these are some of the
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best-selling rolls-royce models and
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these are their entry-level prices but
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with virtually unlimited optional extras
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upgrades and customizations the true
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cost of a bespoke rolls-royce has no
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limits in fact rolls-royce refuses to
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even discuss its base prices there isn't
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really a specific base price which we
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would just discussed because it really
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depends on each customer's and
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individual and the bespoke options which
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they like to design and develop with our
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beloved spoke team so what are some of
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these bespoke extras and is that what
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makes rolls-royce so expensive one of
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the first obvious starting points
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probably is the color we have a palette
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of 44,000 plus colors we replicate
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people's lipsticks and something from
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your house something your own something
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you've seen even we've done the dog of
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an owner a red setter so we exactly
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replicate them whether it be by the DNA
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the chemistry or whatever for us it's
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unique
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it'll be registered to your color and
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you can give it a name and it's yours
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and if someone else has seen it and
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wants to use that it's a finish we have
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to go to that person also permission
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when we go to the paint shop you'll see
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it's called the surface finish center
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because if bit of an insult to say we're
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painting the car it's more than that
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you're gonna have at least some layers
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of coat there's primers there's base
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coats there's color and unusually we put
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on two clear coats of lacquer but you
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could have up to 23 layers of coating
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which we've done before equating to
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about 45 kilograms in weight just of
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coat
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in addition to the endless variations of
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color rolls-royce customers can infuse
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their paint with materials to create
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special effects one particularly wealthy
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customer went one step further
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requesting the addition of a thousand
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diamonds what is a bit more Sparkle in
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the finish so it gave us a bag of
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diamonds we crushed them they were
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infused into the paint remarkably the
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detailed paint work on rolls-royce cars
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is done by hand by just one person my
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name is Mark Court and I am the coach
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liner for wrongful smart cuffs a coach
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foiler means that I am able to put this
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pinstripe on to the side of the car the
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uniqueness is the fact that I do it
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completely friend and I'm the only one
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within rail force that can do this
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that's like worldwide within the
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rolls-royce BMW group so the brushes are
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used he's made of squirrel hair we found
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that most brushes nowadays are man-made
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which tends to leave brush marks within
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these lines this is a natural hair this
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natural hair tea that tends to leave no
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marks at all so we work to one standard
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which is a highest end so we use one
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that leaves no brush marks at all and if
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customers without a coach line decide to
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add one to their car mark is on hand to
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travel worldwide with his paint brush as
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normal with rolls-royce well force never
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comes back to us when we go to it so if
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it's Hindu boy so be it that's where I
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have to go
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there is several unmistakable features
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of every rolls-royce exterior the
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handmade Pantheon grille the self
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writing wheel centers but ensure the our
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our logo is never rotated and the Spirit
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of Ecstasy ornament in fact in 2003 BMW
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paid 65 million dollars to acquire the
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rights to the rolls-royce name symbol
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and the Spirit of Ecstasy
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but it's inside the car where luxury and
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cost dramatically increases to create a
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virtually silent ride rolls-royce adds
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approximately 300 pounds of acoustic
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insulation around the cabin it's tire
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manufacturer Continental even developed
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special foam filled tires which reduced
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the noise of the road by 9 decibels the
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results were so profound that Rolls
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Royce removed some soundproofing to
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avoid causing acoustic sensory
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deprivation the dashboard of the
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rolls-royce phantom can even become a
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bespoke art gallery customers of
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commissioned artists to produce all
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sorts of designs for this space
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including this gold-plated 3d printed
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stainless steel installation that
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replicates the customers DNA profile
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another shining feature of rolls-royce
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is the starlight headliner an intricate
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series of fiber-optic roof lights that
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recreate the night sky it takes up to 16
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hours to build these unlike headliners
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we're starting by drilling it and we
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perforate every single fall to Fred
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fiber-optic through every single on call
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we've got up to a thousand three hundred
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and forty volts we're doing this to
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achieve the stars yet on the sky so
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we're going to have the sky in the night
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cover with the stars as with all things
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rolls-royce customers can create bespoke
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starlight designs including randomly
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generated shooting stars one customer
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even had their design matched to exactly
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replicate the constellation of stars
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from the night they were born
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the embroidery on the upholestry is also
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tailor-made to the customer's design
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choice there's no real standard process
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that's repeated with embroidery just
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because every single design is
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completely unique to the customer it's
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not just a case of scanning in an image
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turning it into embroidery every single
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aspect of the image is thought-out the
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different angles of the stitch will
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reflect the light in a different way so
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rather than it just being a flat image
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we're trying to bring it out to that
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next level so it's almost
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three-dimensional like a hologram effect
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that you can get from our city the most
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complex embroidery project rolls-royce
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is completed is this special rose
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phantom model which consists of 1
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million individual stitches the Rose
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phantom is the biggest of rotary we've
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done today we'll have to map out exactly
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what order we're putting all those
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embroideries onto the leather so that
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they will join up to match some of the
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stitching there's no tolerance you can't
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be out by a millimeter otherwise it's
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completely written off just take a small
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aspect of the Rose phantom this good
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example of the development of one of the
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butterflies what seems relatively simple
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when like an image actually becomes a
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very complex for embroidery so for the
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Phantom Rose headliner there's a few
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techniques that we hadn't used before
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because of the the scale of the Rose
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headliner we had to break it down to
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individual elements so each individual
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butterfly the flower heads themselves
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and then all the vines and leaves so you
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can see here is basically different
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layering of different colored stitches
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in different densities and by building
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those up we can create that sort of fade
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effect where it's darker to the center
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fades down towards of wings fine-tune
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them to the quality that we expect and
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then start combining it bring it all
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together for the whole headliner
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rolls-royce has seen a boom in sales
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over the last 10 years in 2019 sales
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increased by roughly twenty five percent
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to five thousand one hundred and fifty
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two units with the average age of a
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rolls-royce owner dropping from late 50s
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to mid 40s
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take Drake for example his bushu can
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model a special edition of The Phantom
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left the factory at a value of about 700
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thousand dollars however the
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customizations that Drake made such as
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the diamond-encrusted / owl in place of
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the Spirit of Ecstasy is thought to have
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brought the overall price to about 1
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million dollars the most expensive
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rolls-royce model ever built was the
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swept ale the result of over 4 years
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work this one-of-a-kind car was reported
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to cost 13 million dollars previously
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holding the title of the world's most
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expensive new car but while other
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top-end car manufacturers focused on
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speed manoeuvrability and super
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lightweight supercar status rolls-royce
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cars are expensive for one reason luxury
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