Hidden Truth About Betting Apps... - YouTube

this is what allows bookmakers to make so much money so quickly

in 2019 bet365 did 2.98 billion in revenue that's a year-on-year growth

of 9.7 percent GVC did 670 million profit

william hill did 143 million profit and paddy power betfair did

478 million in profit a year-on-year growth of 17 percent

these fast-growing profits are becoming a problem though because the corporate

fat cats behind them are cutting their own throats for the

sake of short-term goals now we've all heard phrases like

you've never seen a poor bookie or the house always wins which is not

entirely true as you can make money from them i do it

daily as shown in other youtubes on this channel but this video is here

to shine the light on how bookmakers make

so much money why is getting harder to beat them particularly in the modern

world online and how you can exploit them for

a profit right now but don't hang around because

this opportunity isn't going to be here forever these

companies are killing the game for everyone

themselves included soon it will be common knowledge amongst the average joe

i think we'll see more of it in the future but this is why more and more

people are now turning to place their bets on a

betting exchange online if you're confused at this stage

though don't worry all will come clear by the end of this video so moving on to

the first question then how are these companies making so much

money and why has there been such an explosion in growth in recent years i'll

explain the answer to the first part there with a diagram on screen so

bookmakers business model looks a little bit like this

they entice you the customer in via sport

advertising or potentially free bet in order to sign you up and get you an

account online now for them this really is the

key because they offer a free service which

may appear confusing at first i mean how can a bookmaker provide a

betting service and not charge anything for it

they're profiling you from day one looking at things like what you bet on

your age demographics such as where you live how much income you have

how much money you deposit the prices that you take and if you take value

pricing or you're just looking to have a bit of

a fun punt it's then their job to build in a profit margin to the prices

they offer now historically not everybody knows this but bookmakers

offer very poor prices in comparison to things like betting

exchanges to keep it simple on screen for everybody watching imagine you've

got a coin flip there's two sides the chance of this happening is 50 50

and so the payout should be 50 50 in terms of probability

and maths in essence the payout should be the same as your betting stake

but with a bookmaker they're more likely to pay you out 80

of your stake keeping the 20 for themselves on the occasions

the coin flip lands on your side on top of this

they use fractional odds a lot of the time because it makes the whole process

a little bit more confusing and harder for the end user to actually

see the real price and value they're getting for their bet

based on the information they collect on you your betting patterns and habits

what you actually do they know very quickly if you are

a fool who's placing bets doesn't really know what they're doing

or if you're a shrewdy who's taking value from their pricing where they've

got it wrong now at this point you might be thinking well that's all very normal

just like any other business so why the sudden explosion in growth

and the answer is simple big data artificial intelligence

and account profiling these are the three main reasons behind the massive

growth explosion and of course why it's becoming harder

to actually get your bets on successfully online beating the bookmaker

it's allowed them to make billions so now pretty much all of the

bookmakers online are using these practices but i really

want to credit it to bet 365 because i think they're the ones that pioneered

the way when you think about it you know going from a porter cabin on the corner

of a car park in stoke to being the industry leader today is a

pretty big feat in in you know less than 20 years

and they've done it all because of this kind of behavior

i've heard people compare Bet 365 to Amazon in the past and i think that's

extremely fair i think their CEO Denise Coates was

looking to do the same thing very early on that Jeff Bezos was with

e-commerce in the sense that she wanted to profile

customers know exactly what their expected value

was in the future with metrics data analytics all that kind of

stuff using her background in economics and data science

she knew that that was possible and so the whole game becomes evaluating a

profile in the customer because depending on what they are like

as a betting customer because they could be a winner or they could be a loser

then they get treated very differently now it wasn't the only thing that bet365

did to become the most profitable they managed to differentiate very quickly

open up in lots of different markets different sports very early on they're

now in over 200 countries so there's a lot of credit to be given

in the sense of business there but depending on how you behave as a

customer for bet365 and like i say other sports

books now you get treated very differently so from

day one if you exhibit behaviors that are very similar to lots of other

customers that then go on to be kind of like mug punters or losers then

you may find you get extra free bets you get different emails after signing

up you may get gifts sent to you in the

post you may get sent towards tipsters to continually get

you betting and lots more prompts notifications on

your phone that kind of stuff however if you are a winner you will not

get that you will more likely to get restricted

they will look at your ip address where you're coming from

betting styles bank details do anything they can to avoid paying out quite

frankly it's the modern equivalent of what we see in lots of hollywood

films where somebody beats the casino and gets

dragged out the back albeit the digital version where they just cut you off at

the legs right at the start this is what allows bookmakers to make

so much money so quickly and stop other people from winning money

off of them so that only really leaves one question

how can you take money off of them first of all i want to say not through

gambling i would not advise that there's two different methods that will

give you a definable specific advantage and approach over the

marketplace which will allow you anybody to lock in a profit regardless

of your sporting knowledge you don't have to be a betting expert

this quite frankly is not betting it's not gambling the

first one i'd recommend is arbitrage where you place two different bets

with two different platforms at different prices when you find an

incorrect price matching them against each other in

order to seal in a profit or in this way is far easier via match

betting which is where you take a gain two

different platforms you match better against each other so you're in a

no-lose situation and then claim a free bonus that they

are offering now as you can imagine bookmakers absolutely hate this because

you're making money from their marketing budget and as i

said you are not gambling so if you want to check it out more then

there'll be a link in description down below profitrush.com

it's free to use free software free tools highly advised check it out

and also if you want to see the process in action how it actually works

we've got a separate youtube on this channel i'll leave up the top

here thanks don't forget to like and

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