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EASY Way to Get Seller Leads in 2021 as a NEW Real Estate Agent - YouTube
Channel: Bradley Carroll
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- I'm going to show you
the exact steps I use
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to generate 44 seller
leads in less than 24 hours
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and spent no money on Facebook, Google,
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or any other advertising platform.
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Just follow this plan and
you could easily do it too.
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How's it going? I'm Bradley.
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And don't worry,
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this video I'm not trying
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to sell you some course or anything.
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I'm just trying to help
you grow your business
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and here's how to do it.
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Generating a ton of seller
leads using this trick
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is based on the very same reason
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why you're watching this video.
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It's free and you know
you're going to get something
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of value out of it.
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You see, that's what everyone wants,
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including homeowners
and potential sellers.
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You as a real estate professional
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just need to use that to your advantage.
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If you do that, you're golden.
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I recently launched a website
and needed more traffic
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and more importantly, more listings.
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Well, the problem is no
one's just going to go
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to your real estate website
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because they're bored or
because they like you.
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There's got to be some upside for them.
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People want to know what's in it for them
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and they love to feel important.
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So use this to your advantage.
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For us, we played to people's ego
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and we made it worth their
while to visit the site.
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Let me show you.
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First, we sent an email
blast to our database,
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that included four super
important components.
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An opening, a vague request,
a justification and a carrot.
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Now keep in mind this email alone
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isn't some magical solution.
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You've got to combine
it with two other steps
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but I'll show you those in a second.
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Okay, so the email, here's
exactly what it looks like.
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First is the opening
and the vague request.
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Remember this has to be
super short and informal.
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"Hope your new year's
off to a great start,"
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followed by something like,
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"Wondering if you have a
second for a quick favor."
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Just don't go on and
on here because you do,
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you will lose them.
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Next is probably the most
important part of the entire email
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and that's the justification
and the pattern interrupt.
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Here's what we wrote,
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"You see, we recently launched our site
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"with some new resources
including area guides,
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"real-time market data
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"and a throwback to our wildest 80s hair."
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I still can't believe I published that.
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(electronic juggling)
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"80s hair," what?
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Notice the pattern interrupt here.
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The "80s hair" seemed out of the blue
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and further sold it with the,
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"I still can't believe
I publish that" part.
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Now, don't worry it doesn't
have to be "80s hair."
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In this case we had a section
that the site featured
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a timeline of headshots through the years.
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But it just has to be something
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that triggers that pattern interrupt,
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something that piques their interest.
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Finally, the carrot.
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Now you've got to make
it worth their while.
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Let's look at the email one more time.
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"Do you mind taking a peak at it
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"and letting me know what you think?
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"Getting your feedback is important.
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"And as a thank you, I'm
randomly selecting individuals
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"to receive a $100 Amazon gift card."
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Now there's a few key components here.
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We're playing to their ego,
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the whole "your feedback
is important" part.
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And the gift card, well, yes,
it's a little bit leading
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and maybe even misleading.
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It's almost worded where
we've already selected them
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for the $100 for their feedback.
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When in fact they're simply
entered into a drawing.
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- What?
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- Yeah, I know.
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But remember,
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we're in sales and sometimes
you've got to sell it a bit.
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No, I'm not going to give a gift card
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to everyone who gives feedback.
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They're simply entered
for a chance to win.
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Now you may be thinking,
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"Wait, I want to generate seller leads
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and not contest sign-ups."
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But stay with me because here's where
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the seller lead part of
the strategy comes in.
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And there's actually two opportunities
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to generate seller leads from this.
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You remember that email
blast that we wrote
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and sent to our database?
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It's going to generate a
ton of clicks to your site.
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But now we need to filter
out the tire kickers,
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those who just came to the site
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because they want the giveaway,
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from those people who
are actually interested
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in selling their home.
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Look at this question on the form,
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"Thinking about selling?
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"Just enter your address for
a free home value analysis."
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You see,
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we've taken the first step
in that filtering process.
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One other important thing.
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Notice how we ask for their information.
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We say, "If you win what's
the best way to reach you?"
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Taking this approach
instead of that typical,
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"Give me your contact info,"
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will guarantee you get legit information
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instead of them throwing
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that secondary email address at you
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that let's face it, they never check.
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But what generates even
better seller results
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is this next part.
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It's what happens after the
person hits the submit button.
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By the way,
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I know it's tempting to
add those extra things
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to your contest,
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such as "like us on
Facebook" or "tag a friend,"
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don't do it. It's a huge mistake.
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The purpose of this
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isn't to grow your social media following
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or get more likes on Facebook.
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It's to find sellers.
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Putting extra hurdles that people feel
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they have to jump through to win,
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makes them less likely to
even engage with your form.
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Keep your marketing plans laser-focused.
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When you try to get them
to do too many things
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it backfires and they
end up leaving the site.
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Okay, so like I said, in all of this,
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the best seller lead gen
opportunity comes now
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that they've submitted the contest form.
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And that's on the Thank You page.
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Right here,
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you've got a captive audience
who's engaged with your email,
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clicked on your site
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and has already given
you their information.
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Most websites make the
mistake of thinking it's over.
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But you need to capitalize on this page
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by offering opportunities to shift them
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from a giveaway focus back
to a real estate focus.
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So use this page to sell
them on the value of you
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as a real estate agent.
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Offer them tools to further engage
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and keep them on the site.
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And most importantly,
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put your most powerful
seller call to action
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right in the middle.
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Jumping back to that email real quick,
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and yes, I know I keep going back to this
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but it's because it's critically
important to get it right.
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And this one thing actually generated just
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as many seller leads as the giveaway page.
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Take a look at the PS we
added at the end of the email
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2020 brought big changes to home values.
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If you're interested in
seeing your updated home value
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check out our home value estimator,
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it's simple but it was so effective.
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A good marketing strategy just
keeps building upon itself.
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And this one is no exception.
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You've now got seller leads,
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you've got lots of
people who have submitted
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legitimate contact
information via that giveaway,
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and you've got a huge influx
of traffic to your site.
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So keep building upon this
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by retargeting them and
tracking their return visits.
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Hopefully you used a platform
that gives you trackable links
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and plants cookies
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so you can monitor those return visits.
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I know we talked a lot about email
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but don't just limit this
strategy to your email database.
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By using some compelling graphics,
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you can drive traffic
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from social over to
your giveaway page also.
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There's one last piece
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of this strategy that will blow you away
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when it comes to engagement.
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We're talking about a
way to get 80% open rates
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and 50% click through rates
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in one simple email.
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I'll show you how to do
it in an upcoming video,
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so if you're not already,
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be sure to subscribe and
turn on those notifications
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so you'll be the first to see it.
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And as always,
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if you've got any questions
or get stuck along the way,
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let me know and I'll try to help you out.
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Thanks. Have a great day.
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