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How To Build Brand Identity - YouTube
Channel: Rebrandly Branded Short Links
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- So, you've got a logo
and maybe even a slogan,
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but that's not a a brand.
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Too many people in this world
think that branding begins
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with choosing a brand name and
ends with hiring a designer
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to slap a few colors on any
old generic logo and that's it.
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Now, if you're one of
those people just give me
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a few minutes, okay?
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Let's fix that perception.
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(upbeat music)
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Some people think that building a brand is
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a task strictly left
for graphic designers.
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No, nuh-uh, wrong.
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The truth is branding is from
marketers and business owners.
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Branding takes place at every touchpoint,
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every interaction with the consumer,
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and every time they think of your brand.
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Most importantly,
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branding is ultimately
controlled by the customers.
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Too many companies think that
they get to choose their brand
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while you only really get to influence
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how your customer sees you,
not the other way around.
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So to help, we've put
together a quick look
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at some of the key elements
that go into building
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a strong brand identity.
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First up, being responsive and consistent.
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Don't just build things
because they make you happy.
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You take an action, you see
how the customer responds,
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take on more of the feedback,
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and then you implement that
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into your brand strategy going forward.
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By monitoring your audience
responses as you go,
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you can see what does or doesn't work
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while consistently engaging with them.
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And of course, there's no
need to alter every fiber
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of your company's being
with every piece of feedback
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but keep an eye out and take things in.
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Next up, authenticity.
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Now, it should really mean something
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to say that a brand is authentic.
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But what does that mean?
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Truly authentic brands
understand themselves
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at the deepest level.
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And they're able to foster meaningful
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and long lasting
relationships with customers.
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And not only are customers more likely
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to trust an authentic brand,
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they're more likely to
recommend it, which is key.
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Third, creating a brand strategy.
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Yeah, brand is never truly done.
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Over time they change,
they evolve, they develop.
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I mean, you can see that in logos alone.
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Branding is a daily process
of bringing multiple aspects
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of your business and voice together
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and then adjusting them
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to what the customer expects from you.
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Next up, brand story.
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Now this relates back to credibility.
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How did you as a company come to be?
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And what makes you so
passionate about solving
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this particular problem?
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The term storytelling is used a lot
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but this isn't just about
telling a good story.
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It's about telling people
what your company stands for
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and getting them to stand behind
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the ideals of your business.
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Then we have brand essence.
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Now this is when we get to
your company's core values.
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What principles will shape
your company's culture?
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Now, many companies out there
will claim to differentiate
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themselves with values
like, we're transparent.
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We have have a great company culture,
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there's no company out there like us.
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Okay, okay, well done, fine.
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These unique core values
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that so many companies profess
kind of become the standard
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for tech start-ups.
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Which is good, it just means
that we can all stop stating
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the obvious and look for really unique,
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new, fantastic ways to
differentiate ourselves.
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It's time to show instead of tell.
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Think of what truly unique values you have
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and build them into your
company culture from day one.
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And finally, brand differentiation.
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Copying the same strategy
as another company
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is the tactic reserved by those
most dastardly of villains
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who just aren't creative enough to come up
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with their own ideas.
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Don't be a copycat.
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Originality is way more fun.
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This all comes back to defining
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your unique selling point, your USP.
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What does your brand
have that others don't?
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And how can you position
your company in a way
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that it can't be replicated?
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This also goes back to
understanding the one thing
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that you are best at and
turning that into a message.
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Look, at the end of the day,
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whether you're starting
out on a new endeavor
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or rebranding an old business,
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you need to take the time to
build a branding strategy.
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This way you can ensure that you
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and your team can align your voice,
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your goals, your visual elements,
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and every other thing that goes
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into cohesively portraying your brand.
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Because as we said,
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it's the customer who decides who we are.
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So ask them what they think.
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Your brand is never done being built.
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For a deeper dive into what
we discussed in this video,
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check out the branded link on
screen or in the description.
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And if you have any questions,
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let us know in the comments below.
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Until next time, take care.
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Hey everyone, thanks
very much for watching.
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We hope you found this video
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on building your brand strategy helpful.
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I mean, I know I did.
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So, hey you probably did, too.
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Thanks very much.
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If you're interested,
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you can find more videos about Rebrandly
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on the screen or on the sidebar
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and don't forget to share,
like, and subscribe.
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