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7 Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360庐 - YouTube
Channel: Marketing 360
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- Today we're gonna talk
about seven key steps
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to launching a successful
marketing campaign coming up next.
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- [Narrator] We help small businesses grow
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with our marketing and design,
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talent, technology through our number one
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marketing platform, Marketing 360.
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We call marketing and
design mad and we love mad
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and hopefully these videos will help you
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fall in love with mad too.
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So make sure to follow
us to learn tips, tricks
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and strategies to grow your
business and fuel your brand.
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- Step number one is begin
with the end in mind.
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You can't get where you're going
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unless you know where you wanna end up.
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So by identifying these goals,
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you can really structure
your marketing campaign
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to help you achieve them.
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What are you trying to accomplish?
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Do you want to generate more leads,
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do you wanna make more sales,
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are you trying to increase
customer satisfaction
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or engagement with a certain department?
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Whatever you define as your goals,
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that's how you can structure
your marketing campaign.
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You want more leads, that's
where your focus should be.
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You want more sales,
you need to focus there.
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If you have more than one top priority,
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you have zero top priorities.
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So narrow in,
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focus in on exactly what
you're trying to accomplish
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and that's where you're gonna see success.
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This is also a great opportunity
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to do a SWOT analysis on your business.
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Strengths, weaknesses,
opportunities and threats.
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Identify what those are and
find out if there's a way
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that this new marketing campaign
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is able to help you overcome those.
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Do you have a strength that
you really wanna promote?
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Is there a weakness that you as a business
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can help to work past?
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Is there a threat to your
business that you need to focus on
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and what opportunities do you have
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to really generate some success?
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Step number two is to set your timeframe.
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There's nothing worse than sitting down
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and planning out what you want
your marketing strategy to be
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and then never actually
initializing or launching it.
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By setting a timeframe, a
start date, a drop dead date,
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you're able to hold
yourself to that calendar.
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Now keep in mind, there is an
opportunity for failure here.
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You never wanna rush yourself to the point
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to producing mediocre
results, mediocre creative
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or rushing through the
design and development
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of your website or ad copy.
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So keep in mind, you wanna have
a little bit of wiggle room
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so that when you are
developing this campaign,
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if you need to delay for whatever reason,
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you do have the opportunity to do so.
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Don't rush through this.
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By identifying when you want to launch,
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you hold yourself to that,
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but give yourself some wiggle room
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so that just in case things
you don't have control over,
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you're still able to adapt to.
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By doing this you're able to ensure
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that you create a great campaign,
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you launch it when you need to,
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but you've also got a little
bit of room just in case.
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Step number three is to
identify your milestones.
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Running a marketing campaign is not easy
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so you wanna make sure that
you've set these milestones
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and even micro milestones
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so that you can identify
success as you achieve it.
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What kind of goals do you have?
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Can you set a milestone
for making your first sale?
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You can set a milestone for
the initial launch really.
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You can set a milestone for the first time
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that the marketing campaign
becomes profitable.
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Or another milestone
could be the first time
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that the campaign pays for
itself with money left over.
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These are all different ways to identify
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if you're on the right track.
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Just launching a marketing
campaign in the very beginning
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does not equal immediate success
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so by setting these milestones
you can help encourage
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yourself and encourage
the people around you
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to see where your growth is coming from
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and focus in on that.
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Step number four is to
identify your budget.
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You always wanna make sure
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you're in control of your financials.
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So by identifying how much money
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you want to spend on individual campaigns
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or on the campaign as a whole,
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that allows you to focus your energies
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where they really need to be.
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If your funds are earmarked
for certain campaigns
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and you find that other
campaigns are doing better,
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you can always readjust.
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But identifying the amount of
money that you wanna spend,
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the amount of investment
that you're placing
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in these marketing campaigns
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really will help you
sleep better at night.
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You need to ensure that any
money that you're spending
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is being spent wisely.
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Small business owners
really need to keep track
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of where their finances are going
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so it's not something that
you can just put out there
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and waste and spend willy nilly.
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But by identifying the
amount that you wanna spend
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and how much that spend should result
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in a return on investment
will help you understand
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where you're getting the best results
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and to be able to focus that budget
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on what makes the most sense.
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Step number five is to
choose your channels.
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You have to choose the channels
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that you're gonna run your
marketing campaign on.
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And there are hundreds out there.
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So focus in on what your actual goals are.
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Are you going to be selling products?
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Well maybe you wanna
be on Google Shopping.
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Or have a shopping feed
connected with Facebook.
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Are you trying to generate more leads
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and you can focus on intent
based search or inbound search.
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Well in that case maybe
you wanna have a campaign
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running on Google Adwords.
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Are you producing DIY information,
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do it yourself or a lot
great content, copy, images?
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Well Pinterest or Instagram
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may be a great opportunity for you.
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There's a lot of different ways
that you can run a campaign
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so you have to identify the channels
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that your consumers are using.
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Even more so, identify where
in the sales funnel they are
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when they're using those campaigns.
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Oftentimes you can use
these different channels
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to identify the right kind of customer
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at the right kind of time.
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And because we've already
decided what our budget is,
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you know where you can flex
and where you can move funds
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to achieve the best result.
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By understanding where you want to go,
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you can create the path to get there.
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By focusing on the correct
marketing channels,
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you're able to reduce any extraneous spend
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or superfluous spend
that you want to avoid.
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So keep your budget in mind,
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choose your channels
wisely and then optimize.
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Step number six is to launch.
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Now it's time to execute.
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You've already picked your milestones,
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you know where you're
going, you've got your goal,
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you planned your budget,
you chose your channels.
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Now it's time to turn it on.
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This can be the scariest
part of launching a campaign.
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Up until this point everything
has just been on paper.
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You've been deciding what to do
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and trying to understand
where you want to go.
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Educating yourself on different strategies
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and different channels
that you wanna focus on.
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Now it's time to turn everything
on and see what happens.
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If you've done your job right
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and you've budgeted and
executed effectively,
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you'll start to see the data coming in.
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You'll see clicks, conversions,
interactions with your ads,
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shares, likes, comments, things like that.
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Take a look at all of
these, follow up on them,
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engage with your content and utilize this
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to execute your marketing
campaigns effectively.
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Step number seven is to optimize.
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All the data has come in.
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You've got all the
clicks, the conversions,
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all the analytics you can possibly want.
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So now is the time where you can start
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to go through and refine your campaign.
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You can refine the
keywords you're focused on,
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refine your budget, refine
the channels, change out ads,
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reduce or remove budget
for certain campaigns
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and increase or move it over
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to other campaigns that are doing well.
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This is your opportunity.
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This is your time.
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Take everything that you've learned,
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everything that you're seeing,
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this real world data, and apply it.
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Everything you've done on paper
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has led you up to this point.
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We've focused incredibly hard on ensuring
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that the campaign you built originally
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is as focused and as quality as it can be.
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But now is the time where
you use the real information
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to really optimize.
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Don't be afraid to pull down ads.
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Don't be afraid to create
new ones or test new things.
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Don't be afraid to
completely abandon channels
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that are not producing
the results you want.
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Now is the time to make any
changes that you want to
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and then continue making
them as you move forward.
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Find out what works, focus
on that, remove what doesn't
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and have a fantastic marketing campaign.
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I wanna thank you guys for watching.
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Thank you so much for taking
the time to view these videos
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and I hope that you find
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that they're really valuable for you.
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If you like them, like, share and comment
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and let us know if
there's any other videos
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you'd like us to produce,
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any tips or strategies you'd like to hear.
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As always, thanks for
watching and happy marketing.
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