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How to Sell Online Courses (3 Must-Know Principles) - YouTube
Channel: Pat Flynn
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hey you want to learn how to sell online
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courses maybe they're your own courses
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or you're an affiliate for somebody
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else's courses either way make sure you
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watch this video all the way through
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because if you don't get these three
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things right well you're not gonna be
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selling anything hey my name is Pat
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Flynn here to help you make more money
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save more time and help more people -
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and I'm really excited for you because
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there's a lot of opportunities with
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online courses I've sold millions of
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dollars worth of online courses of my
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own and as an affiliate for other
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people's courses - and over the years
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I've learned a ton by experimenting with
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different types of ways to promote
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online courses and I'm stoked because
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today I'm going to share with you the
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three things you need to know in order
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to really make this all work for you now
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there's lots of tactics for you to
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choose from when it comes to how to
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promote an online course from emails to
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funnels to Facebook Ads to podcast
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blogging videos all kinds of things but
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the tactics don't matter unless you get
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these three principles right you could
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have the best tic-tacs in the world the
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tactics oh my gosh
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you could have the best tactics in the
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world if you don't get these three
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principles right then well you're just
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amplifying a big mistake
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alright let's dive in with number one
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people don't want to buy online courses
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wait what it's true though think about
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it nobody wakes up like this
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you know I think a bit about on that
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course today nobody what people really
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want are the outcomes and the results
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that an online course could potentially
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give them that's the secret to selling
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anything people want the results the
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outcome the how life is gonna be
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different after using that product and
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it just so happens the product we're
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talking about right now our online
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courses if the results if the outcome
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that that course promises is not clear
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well then it's not going to be a clear
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buying decision for potential customers
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and your work promoting that course your
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own or as an affiliate is gonna be much
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harder this is why sales pages that
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focus primarily on the features of a
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product for example five modules with
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thirty videos and office hours far
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underperform vs products that promote
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the outcome for example with my course
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power up podcasting you'll have a
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podcast up and running with listeners on
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the day that you publish your podcast as
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you promote online courses keep in mind
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the desired outcome that your target
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audience has and if that desired outcome
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is not desirable well then you probably
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shouldn't be promoting or selling that
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course anyway number two when it comes
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to selling online courses trust and
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proof are gonna be your best friends
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selling an online course is not easy
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let's taking contrast for example
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something like a software that does a
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specific job for somebody in a very very
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convenient way a potential customer can
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easily imagine using that software if
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they have that problem that that
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sawhorse solves and they can imagine
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getting that result immediately out of
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the box with online courses which is
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usually information you can't really
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demonstrate that and the results aren't
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clear and people aren't going to get
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results to the moment they buy they have
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to actually take action to get through
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that process and then see the results
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now if you're selling your online course
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the trust should have been built before
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selling that course in some way you can
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do it over a long period of time through
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content marketing and such or you could
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perhaps do it hopefully in a short
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period of time through perhaps starting
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with an ad going into some value that's
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added in some way shape or form even a
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webinar can work very well to build that
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trust up so that a person can trust that
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you are the instructor to lead them into
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that solution and of course all
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throughout this process the proof is
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really important proof coming in the
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form of you know actually showing how
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this thing can actually work
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or better yet testimonials of other
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people previous students sharing their
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success with your online course now the
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hardest part about selling an online
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course as affiliate and for those of you
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with your own online courses keep this
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in mind when you have affiliates
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promoting your online course the hardest
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part is building that trust because
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you're not promoting your own course
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when you build trust with an audience
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and then send them over to somebody else
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it's almost like saying okay so now that
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we've gotten to know each other pretty
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well you know which is really cool I'd
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love to introduce you to my friend over
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here
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you've never met him before but he's
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gonna actually ask you to buy something
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in real life that's not going to come
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across very well and the same thing
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happens online to beyond
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the desired outcome the most important
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thing to do is to have your audience be
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convinced that the person creating the
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course is the right person to teach them
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that material so how do you do that well
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some ways that I've done it is actually
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interviewing the founders or creators of
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those online courses and bringing them
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on my podcast which is a great
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relationship building tool most of the
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time I promote courses that I've used
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myself and I just talk about my own
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experience and what I loved about it and
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why I appreciate the care that the
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course grader gave to me to help me
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achieve certain success and again proof
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testimonials right not just from you but
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from other people too specifically those
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in your audience if possible trust and
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proof don't forget those things number
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three and this might sound kind of
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ridiculous when you hear it and don't be
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scared I'll explain realize that in most
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cases for most online courses that
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exists out there the information that
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exists in those courses can be already
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found for free on the internet the
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information inside them could
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potentially be found for free on places
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like Google or YouTube or even on social
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media posts and when you really think
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about it it's kind of obvious there's
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not really any brand-new never ever said
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in the history of time information in
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any of these courses so why do we even
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or why would even people buy these
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courses how do they even sell I learned
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this important lesson back in 2008 when
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I sold my first online product which was
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an e-book study guide to help people
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pass the LEED exam a very specific same
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in the architecture space that ebook was
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comprised of 95% the same material that
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could be found for free on my blog in
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fact right before I sold that product I
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remember being scared to death thinking
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that every person who bought would ask
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for a refund and complain about that
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very fast
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not one not one person out of tens of
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thousands of copies sold had ever ever
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complained about that
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so do we sell anyway knowing people are
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too lazy to complain and ask for a
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refund no no that's not what we're
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talking about here and trust me if
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people who aren't happy with their
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purchase they're gonna be quick to ask
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you for a refund we're not running a gym
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membership here the reason people buy
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online courses beyond the desired
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outcome beyond the person who is the one
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who created that course people are
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buying it because it's simply convenient
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you're saving people time by having all
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that information they need and only the
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information they need compressed into
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that one spot for them to take action on
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and get results you're helping people
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save time uber think about it what does
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it do it helps you get rides wherever
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you want no it helps you save time
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upgrading the early bird seating on
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Southwest you can sit up front is it
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because you like the front seats no it's
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because you like to save time online
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course because people love to sit down
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in front of a computer and take an
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online course no it's because people
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hate having to look for all the
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information they need to have that
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desired outcome it saves people time and
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beyond that there's no additional help
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that comes when people find all this
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information for free online people want
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their handheld they want that
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accountability through that process
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whether it's through something like what
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I offered mine courses which are like
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office hours every week or perhaps just
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structurally through the framework of
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that course when a purchase is made and
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dollars are spent it's a decision that
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that person makes that yes I want to do
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this I've put skin in the game and I'm
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gonna make it happen
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and it's your responsibility as a course
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creator or is the person who's promoting
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another person's course to make sure
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that they get that result cool cool now
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I really want to make sure you get this
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and to prove it to me I want you to do a
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couple things for me one hook me up with
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a thumbs up and number two comment below
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with and I get it I just really want to
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make sure you understand these
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principles because they are the
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underlying foundation behind all the
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sales that you make so comment below
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with I get it use the hash tag team
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Flynn if you're a part of team Flynn and
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subscribe to the channel here what's up
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team Flynn so go out there and make some
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sales be confident and realize that you
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can sell and
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serve at the same time so yeah make sure
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you catch some of the other videos that
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are over here we got some good stuff
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coming your way so make sure you
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subscribe below but also right here make
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sure that you click on some of these
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videos to see what else I got for you so
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thanks again click over here to keep
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going
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