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5 Explosive Digital Marketing Strategies for 2023 (BIG Changes Ahead!) - YouTube
Channel: Wes McDowell
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it's 2023 and the way you'll Market your
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business this year is going to be really
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different from how you've done it in the
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past there are so many new opportunities
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that just hit the scene and I'm about to
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show you the most powerful marketing
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strategies that you can use in 2023 to
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take your business from this to this now
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modern marketing really falls into five
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big buckets or categories so we'll dive
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into each one and I'm going to share
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with you the single thing that's working
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best right now for each along with
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actionable tips that you can use to
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bring them to life so let's just start
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with our first bucket content marketing
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if you want to create content that's
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going to really make an impact this year
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and for the foreseeable future it's all
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about short form vertical video so I'm
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talking Tick Tock Instagram reels and
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YouTube shorts when Tick Tock took the
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World by storm toward the beginning of
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the pandemic not only did it resonate
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big time with cooped up viewers but it
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also got plenty of attention from other
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social media apps first Instagram ripped
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it off I mean was inspired by its
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success their CEO Adam Missouri actually
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came right out and said last year we're
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no longer a photo sharing app because
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let's be honest there's some really
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serious competition right now Tick Tock
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is huge how do we Embrace video more
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about
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full screen immersive entertaining
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mobile first video next YouTube made
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their play by introducing shorts and
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whenever these major players roll out
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new features they're gonna incentivize
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you to use them with more views which
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brings more visibility and more
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engagement and if this were last year I
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might be telling you to be a little
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skeptical about going all in on this
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trend simply because they were so new
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and they may not last well I'm not
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telling you that this year short form
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video looks like it's here to stay and
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it's probably your best bet for those
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higher levels of Engagement and to be
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remembered by your target audience and
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if you're worried this will only attract
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genzirs that's not necessarily the case
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first of all tick tock's user base is
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aging up with 53 of its users now over
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the age of 30 plus when you post those
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same videos as reels on Instagram you're
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able to reach an even more mature
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audience so let's talk about what you
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should post and how often to get you the
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best results even if you don't
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necessarily want to go on camera
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yourself so first of all Studies have
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shown that if you really want to grow on
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these platforms you need to commit to at
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least one video per day to prove how
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powerful daily reels can be Instagram
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expert Dominic Rieger challenged five
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random students of his to do just that
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and the ones who actually stuck with it
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for 60 days saw their follow accounts
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explode to over 34 000 people but the
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Slackers who only posted once per week
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grew by about 40 followers so elephant
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in the room time now but Wes how can I
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possibly produce and post a video every
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single day it doesn't have to be as hard
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as you think so my first piece of advice
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don't be precious about the production
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value in other words your videos don't
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have to look like oscar-winning
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masterpieces it's really not about that
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videos that look like this work
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perfectly well and there are actually a
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few types of videos that you can can
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churn out with really minimal planning
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and effort here are a few ideas to get
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you started so you can create videos
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that offer a quick tip advice a process
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you use a surprising statistic related
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to your Niche a product you love a book
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you recommend or a tool that you can't
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live without and you can present any of
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these ideas in any number of ways you
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can do a talking straight to camera or
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with some related point of view video in
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the background and text on screen or
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even with the green screen feature and
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the way this works best is if you could
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just put aside a Time block of a few
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hours every week to work on batching all
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the videos for the following week and I
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know it sounds like a lot of work here
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but at the end of the day these videos
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are all super short like 7 to 30 seconds
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and when you consider that you can reuse
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them on three major platforms the
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exposure you can get is well worth it
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let's get to our next bucket search
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engine marketing so if you want to get
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found in search this year there there's
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a brand new Google Update that you need
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to know about they're calling it their
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helpful content update and since this is
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so new I had a bunch of questions about
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it for one of my go-to SEO experts Ricky
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Kessler from income school so Ricky what
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exactly is this new helpful content
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algorithm update all about the helpful
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content update really if you ask me is
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all about trying to get back to content
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that was written for people for years
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and years and years now people have
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really focused on written content that
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tries to optimize for the algorithm
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that's what SEO is Right optimizing for
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the search engine so knowing that what
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are a few actionable things that
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business owners can do with their
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websites if they want to rank in Google
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search in 2023 we need to think about
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what is the intent of the user when they
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do a search that should land them on
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your sales page so what we would want on
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there is answers to the questions that
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people are likely searching we want to
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make sure that those are clearly covered
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so it sounds like we just need to be
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super complete on our important SEO page
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is right like how do we make sure our
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visitors aren't left with questions that
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they need to keep searching for on our
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competitors websites so on a sales page
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you know FAQs specs the pricing making
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sure that we're answering the questions
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people are searching for on a home page
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ideally we'd like to be ranking for the
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type of service we're offering and so
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what we need to be doing is thinking
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through what are the search queries that
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people are searching and then we create
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the most helpful content that answers
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that I'll give an example for a local
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based business I had a physical
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therapist that I was working with he
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found out that there was like no content
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around how much does physical therapy
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cost in his particular location and so
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he wrote content just clearly answering
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that question not just how much his
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service costs but how much it costs in
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the area and sort of what you get at the
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different price levels and the cool
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thing about this update is it generally
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means that you can create fewer pages
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and posts so in 2023 just go all in in
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on a handful of your most important ones
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remember going deep in a few key places
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is going to get you better results than
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going shallow and Broad okay time for
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our next strategy under the bucket of
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social media marketing we have the rise
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of user generated content otherwise
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known as having influencers create stuff
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on social for you and influencers bring
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a lot of benefits with them in fact 61
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of viewers actually trust the product
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recommendations they get from the
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influencers they follow now compare that
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to only 38 that will trust social media
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content put out by you as a business and
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that's why this is such a big
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opportunity for 2023 but before you
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write this off is too expensive or too
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hard to coordinate that is what this tip
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is going to solve trust me this makes it
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incredibly easy and streamlined and
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really fairly hands off actually thanks
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to tick tock's Creator Marketplace tick
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tock's not only the fast destroying
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social platform and like I said it's
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aging up every day but with their career
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Marketplace you can find the right
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influencers at any budget you can
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negotiate terms and get them started all
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through the platform you don't have to
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search for the contact info then email
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them or DM them like you used to nobody
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has time for all that but
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it works through the Creator Marketplace
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once you set up your account you can
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start to use the filters they've got for
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you to find the best influencers for
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your audience you can filter things like
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the country they're in or better yet the
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country or region Their audience is in
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follower accounts average views per
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video or engagement rate and believe it
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or not sometimes you'd actually want to
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go for people with lower follower
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accounts because generally speaking the
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what we call Nano influencers who have
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smaller followings of one to ten
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thousand have much higher engagement
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rates to put this in context the average
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Nano influencers engagement rate is
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right around 5.6 percent as opposed to
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2.15 percent for those mid-tier
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influencers or 1.19 for those Mega
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influencers but you probably can't
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afford a Kardashian anyway so let's just
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keep things realistic here and where it
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gets really interesting is you can
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filter it down by topics these
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influencers focus on as of right now
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this isn't a really exhaustive list so
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this will probably only be a viable
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option for you if your business has a
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fairly broad appeal and if you can
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narrow your audience based on these
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really high level interests and basic
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demographics like age gender and
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location and this is actually pretty
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cool it lets you filter by fast growing
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creators only which is one of the things
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you'd actually want to be looking for
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when you're choosing someone but you can
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start seeing their prices right away and
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you can see what their typical content
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looks like I do recommend checking out
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each profile before reaching out to them
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to make sure that their analytics look
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decent but from there you just choose
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the influencers you'd like to work with
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pick the goal of the campaign then you
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fill out all the info related to The
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Campaign then you make an offer and then
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it's up to them to either accept it or
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not and I do recommend working with
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several at a time because that gives you
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more chances for some of these posts to
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maybe go viral rather than just going
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all in on one single Creator and one
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single post and I've got a Bonus tip for
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you here too so not only can these posts
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go viral on their own but you can
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actually turn these influencer posts
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into paid Tick Tock ads they call them
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spark ads and they can be incredibly
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effective not to mention that you're
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essentially getting these Tick Tock Pros
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to create your ads for you so just
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choose the posts that ended up getting
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the highest level of organic engagement
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and throw a little money behind it to
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push it out even further okay moving on
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to our next bucket email marketing so
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while email isn't the newest shiniest or
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sexiest category it is the most
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profitable which to me makes it a little
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bit sexier right and if you haven't
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heard me say it before email marketing
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actually has a 42 times Roi on average
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so for every dollar you put into your
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email marketing campaigns you're likely
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to make 42 dollars in return but in
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order female marketing to work you gotta
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get your ideal customers email addresses
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in the first place right and that's what
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strategy is all about interactive lead
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magnets now a lead magnets just anything
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that you can you know dangle in front of
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your prospects in exchange for their
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email address traditionally it's been
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everything from sign up for our
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newsletter not great to offering a
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really actionable download like a
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checklist or cheat sheet or even video
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series getting warmer but those things
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are usually just delivered for your
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prospect to act on it all on their own
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but interactive lead magnets usually get
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higher opt-in rates and your potential
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customer usually gets a better result
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too because they're more invested in it
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and my two favorite interactive lead
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magnets for 2023 are timed challenges
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and quizzes so a timed challenge is a
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great way to build a lot of touch points
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with your opt-ins over a period of
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anywhere from five to Thirty days so the
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way it works is you figure out what goal
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or result you want to promise to help
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your prospects achieve on their own with
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guidance from you of course then work
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backwards to nail down all the little
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baby steps that are going to help them
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get there and how many days they'll need
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to do it so some common time periods for
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these types of challenges or 5 7 10 or
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14. usually the shorter you can make it
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the better then every day for the
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duration of the challenge you email them
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with that day's activity or assignment
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that they need to complete and this
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works even better if you can vary up how
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you deliver the information for instance
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if you can sprinkle some videos into
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your emails every once in a while you'll
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take that relationship building to a
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whole new level and a quiz Works
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particularly great if you wanted to
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tailor your advice or action plan to
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each person's unique circumstances you
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just want to use an online quiz Builder
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I use tryinteract.com you want to ask
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the right questions similar to what you
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might ask in a one-on-one consultation
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so that at the end they arrive at a
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result that then kicks off you you
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sending them something just for that
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specific result okay time for our next
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marketing bucket PPC or pay-per-click
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marketing and this strategy is honestly
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a game changer when it comes to paid
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advertising it's all about being
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omnipresent or everywhere online all at
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once and there's a really easy way to
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achieve that thanks to Google and this
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brand new campaign type and it's a
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really good one so good in fact that it
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deserves its own video so click right
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here and I'll show you why this is such
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a great opportunity to be found
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everywhere online for a lot less than
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your typical Google ads so click right
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here and I'll give you all the details
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believe me you don't want to miss this
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