5 Explosive Digital Marketing Strategies for 2023 (BIG Changes Ahead!) - YouTube

Channel: Wes McDowell

it's 2023 and the way you'll Market your
business this year is going to be really
different from how you've done it in the
past there are so many new opportunities
that just hit the scene and I'm about to
show you the most powerful marketing
strategies that you can use in 2023 to
take your business from this to this now
modern marketing really falls into five
big buckets or categories so we'll dive
into each one and I'm going to share
with you the single thing that's working
best right now for each along with
actionable tips that you can use to
bring them to life so let's just start
with our first bucket content marketing
if you want to create content that's
going to really make an impact this year
and for the foreseeable future it's all
about short form vertical video so I'm
talking Tick Tock Instagram reels and
YouTube shorts when Tick Tock took the
World by storm toward the beginning of
the pandemic not only did it resonate
big time with cooped up viewers but it
also got plenty of attention from other
social media apps first Instagram ripped
it off I mean was inspired by its
success their CEO Adam Missouri actually
came right out and said last year we're
no longer a photo sharing app because
let's be honest there's some really
serious competition right now Tick Tock
is huge how do we Embrace video more
full screen immersive entertaining
mobile first video next YouTube made
their play by introducing shorts and
whenever these major players roll out
new features they're gonna incentivize
you to use them with more views which
brings more visibility and more
engagement and if this were last year I
might be telling you to be a little
skeptical about going all in on this
trend simply because they were so new
and they may not last well I'm not
telling you that this year short form
video looks like it's here to stay and
it's probably your best bet for those
higher levels of Engagement and to be
remembered by your target audience and
if you're worried this will only attract
genzirs that's not necessarily the case
first of all tick tock's user base is
aging up with 53 of its users now over
the age of 30 plus when you post those
same videos as reels on Instagram you're
able to reach an even more mature
audience so let's talk about what you
should post and how often to get you the
best results even if you don't
necessarily want to go on camera
yourself so first of all Studies have
shown that if you really want to grow on
these platforms you need to commit to at
least one video per day to prove how
powerful daily reels can be Instagram
expert Dominic Rieger challenged five
random students of his to do just that
and the ones who actually stuck with it
for 60 days saw their follow accounts
explode to over 34 000 people but the
Slackers who only posted once per week
grew by about 40 followers so elephant
in the room time now but Wes how can I
possibly produce and post a video every
single day it doesn't have to be as hard
as you think so my first piece of advice
don't be precious about the production
value in other words your videos don't
have to look like oscar-winning
masterpieces it's really not about that
videos that look like this work
perfectly well and there are actually a
few types of videos that you can can
churn out with really minimal planning
and effort here are a few ideas to get
you started so you can create videos
that offer a quick tip advice a process
you use a surprising statistic related
to your Niche a product you love a book
you recommend or a tool that you can't
live without and you can present any of
these ideas in any number of ways you
can do a talking straight to camera or
with some related point of view video in
the background and text on screen or
even with the green screen feature and
the way this works best is if you could
just put aside a Time block of a few
hours every week to work on batching all
the videos for the following week and I
know it sounds like a lot of work here
but at the end of the day these videos
are all super short like 7 to 30 seconds
and when you consider that you can reuse
them on three major platforms the
exposure you can get is well worth it
let's get to our next bucket search
engine marketing so if you want to get
found in search this year there there's
a brand new Google Update that you need
to know about they're calling it their
helpful content update and since this is
so new I had a bunch of questions about
it for one of my go-to SEO experts Ricky
Kessler from income school so Ricky what
exactly is this new helpful content
algorithm update all about the helpful
content update really if you ask me is
all about trying to get back to content
that was written for people for years
and years and years now people have
really focused on written content that
tries to optimize for the algorithm
that's what SEO is Right optimizing for
the search engine so knowing that what
are a few actionable things that
business owners can do with their
websites if they want to rank in Google
search in 2023 we need to think about
what is the intent of the user when they
do a search that should land them on
your sales page so what we would want on
there is answers to the questions that
people are likely searching we want to
make sure that those are clearly covered
so it sounds like we just need to be
super complete on our important SEO page
is right like how do we make sure our
visitors aren't left with questions that
they need to keep searching for on our
competitors websites so on a sales page
you know FAQs specs the pricing making
sure that we're answering the questions
people are searching for on a home page
ideally we'd like to be ranking for the
type of service we're offering and so
what we need to be doing is thinking
through what are the search queries that
people are searching and then we create
the most helpful content that answers
that I'll give an example for a local
based business I had a physical
therapist that I was working with he
found out that there was like no content
around how much does physical therapy
cost in his particular location and so
he wrote content just clearly answering
that question not just how much his
service costs but how much it costs in
the area and sort of what you get at the
different price levels and the cool
thing about this update is it generally
means that you can create fewer pages
and posts so in 2023 just go all in in
on a handful of your most important ones
remember going deep in a few key places
is going to get you better results than
going shallow and Broad okay time for
our next strategy under the bucket of
social media marketing we have the rise
of user generated content otherwise
known as having influencers create stuff
on social for you and influencers bring
a lot of benefits with them in fact 61
of viewers actually trust the product
recommendations they get from the
influencers they follow now compare that
to only 38 that will trust social media
content put out by you as a business and
that's why this is such a big
opportunity for 2023 but before you
write this off is too expensive or too
hard to coordinate that is what this tip
is going to solve trust me this makes it
incredibly easy and streamlined and
really fairly hands off actually thanks
to tick tock's Creator Marketplace tick
tock's not only the fast destroying
social platform and like I said it's
aging up every day but with their career
Marketplace you can find the right
influencers at any budget you can
negotiate terms and get them started all
through the platform you don't have to
search for the contact info then email
them or DM them like you used to nobody
has time for all that but
it works through the Creator Marketplace
once you set up your account you can
start to use the filters they've got for
you to find the best influencers for
your audience you can filter things like
the country they're in or better yet the
country or region Their audience is in
follower accounts average views per
video or engagement rate and believe it
or not sometimes you'd actually want to
go for people with lower follower
accounts because generally speaking the
what we call Nano influencers who have
smaller followings of one to ten
thousand have much higher engagement
rates to put this in context the average
Nano influencers engagement rate is
right around 5.6 percent as opposed to
2.15 percent for those mid-tier
influencers or 1.19 for those Mega
influencers but you probably can't
afford a Kardashian anyway so let's just
keep things realistic here and where it
gets really interesting is you can
filter it down by topics these
influencers focus on as of right now
this isn't a really exhaustive list so
this will probably only be a viable
option for you if your business has a
fairly broad appeal and if you can
narrow your audience based on these
really high level interests and basic
demographics like age gender and
location and this is actually pretty
cool it lets you filter by fast growing
creators only which is one of the things
you'd actually want to be looking for
when you're choosing someone but you can
start seeing their prices right away and
you can see what their typical content
looks like I do recommend checking out
each profile before reaching out to them
to make sure that their analytics look
decent but from there you just choose
the influencers you'd like to work with
pick the goal of the campaign then you
fill out all the info related to The
Campaign then you make an offer and then
it's up to them to either accept it or
not and I do recommend working with
several at a time because that gives you
more chances for some of these posts to
maybe go viral rather than just going
all in on one single Creator and one
single post and I've got a Bonus tip for
you here too so not only can these posts
go viral on their own but you can
actually turn these influencer posts
into paid Tick Tock ads they call them
spark ads and they can be incredibly
effective not to mention that you're
essentially getting these Tick Tock Pros
to create your ads for you so just
choose the posts that ended up getting
the highest level of organic engagement
and throw a little money behind it to
push it out even further okay moving on
to our next bucket email marketing so
while email isn't the newest shiniest or
sexiest category it is the most
profitable which to me makes it a little
bit sexier right and if you haven't
heard me say it before email marketing
actually has a 42 times Roi on average
so for every dollar you put into your
email marketing campaigns you're likely
to make 42 dollars in return but in
order female marketing to work you gotta
get your ideal customers email addresses
in the first place right and that's what
strategy is all about interactive lead
magnets now a lead magnets just anything
that you can you know dangle in front of
your prospects in exchange for their
email address traditionally it's been
everything from sign up for our
newsletter not great to offering a
really actionable download like a
checklist or cheat sheet or even video
series getting warmer but those things
are usually just delivered for your
prospect to act on it all on their own
but interactive lead magnets usually get
higher opt-in rates and your potential
customer usually gets a better result
too because they're more invested in it
and my two favorite interactive lead
magnets for 2023 are timed challenges
and quizzes so a timed challenge is a
great way to build a lot of touch points
with your opt-ins over a period of
anywhere from five to Thirty days so the
way it works is you figure out what goal
or result you want to promise to help
your prospects achieve on their own with
guidance from you of course then work
backwards to nail down all the little
baby steps that are going to help them
get there and how many days they'll need
to do it so some common time periods for
these types of challenges or 5 7 10 or
14. usually the shorter you can make it
the better then every day for the
duration of the challenge you email them
with that day's activity or assignment
that they need to complete and this
works even better if you can vary up how
you deliver the information for instance
if you can sprinkle some videos into
your emails every once in a while you'll
take that relationship building to a
whole new level and a quiz Works
particularly great if you wanted to
tailor your advice or action plan to
each person's unique circumstances you
just want to use an online quiz Builder
I use tryinteract.com you want to ask
the right questions similar to what you
might ask in a one-on-one consultation
so that at the end they arrive at a
result that then kicks off you you
sending them something just for that
specific result okay time for our next
marketing bucket PPC or pay-per-click
marketing and this strategy is honestly
a game changer when it comes to paid
advertising it's all about being
omnipresent or everywhere online all at
once and there's a really easy way to
achieve that thanks to Google and this
brand new campaign type and it's a
really good one so good in fact that it
deserves its own video so click right
here and I'll show you why this is such
a great opportunity to be found
everywhere online for a lot less than
your typical Google ads so click right
here and I'll give you all the details
believe me you don't want to miss this