Your NFT Art Won't Sell Unless You Do This - YouTube

Channel: GaryVee Video Experience

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there's two different aspects to this
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there's the collectible
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sort of uh piece of this where
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um it's feeding sort of feeding your
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your inner 12 year old when you were
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shilling uh
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cards at the market all that kind of
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stuff and then there's the businessman
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who's looking at and the investor is
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looking at the companies in and of
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themselves
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and then there's also gary vaynerchuk
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the human being let me know yes
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absolutely this piece of art is from
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elise bartlett she worked
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for barn she worked for me at vayner i
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like her
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her husband worked for with me at rezzy
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she's
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making a big risk and going on her own
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this is expensive by my
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art standards i bought it because i love
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her yeah i'm excited
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because i'm meeting a lot of artists on
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twitter and discords
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i'm excited to be the humanitarian
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that's how i see it
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or the kind person like i'm excited to
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buy art
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based on i like you the human
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my natural instincts around art go much
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more into like what i'm doodling
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which is i care about the smurfs and
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punky brewster
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and and max headroom and robocop
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and tmt like i like those things more
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than like a beautiful
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you know 70s or 80s pop culture
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group pop culture guy and so i
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want to do that which lens you know
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which is different
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than seeing some beautiful sketch or
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like paint
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i don't like jackson pollock yeah i
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don't like everybody has their own their
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own artistic interests
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and i remind a lot of people who are
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listening people are like trying to
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force people to like a certain thing
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it makes me laugh like why i
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i talk to i i think of myself as a coach
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and a teacher i invite a lot of artists
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that are new to the space come in
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talk to me dm me let's let's talk about
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this space they're in here for a month
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and they're like
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eric i'm not getting any sales and i'm
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like
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uh first let's think about what are you
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doing well i'm just posting links on
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twitter like that's you're not doing
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enough you're not doing enough yeah
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that's like waking up in the morning if
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you're not hosting a link of your art to
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an open c account or whatever
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that is literally like saying i've woken
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up this morning
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cool now what 100 yeah
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my my big thing is it's community
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building yeah i talk about connection a
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lot
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uh not community not not communicating
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it's the same thing yeah
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yeah exactly same exact thing and it's
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who is your audience
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find 20 or 30 people that are gonna talk
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to you gonna
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gonna be with you and act and connect
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with you daily that's all you need
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20 or 30 people right and and and and
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how much do you care about them versus
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caring about you
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every artist i'm talking to is like i
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want to sell this for 800 bucks i'm like
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what's in it for the other
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person right and and there's two ways
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again it's art and commerce
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yeah is this something that you are
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going to like you
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if you're doing this for collecting
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flipping
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you know again and i went through this
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recently with sports cards over the last
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four years
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nobody gets to decide what another human
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be like i love how people are like
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like they're trying to be dictators and
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communists i'm like
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i'm like i'm like you're telling me i
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have to collect art for the sake of the
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art and never sell it
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who gave you that power i have to tell
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you to look at this as an investment
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where you just like
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having a wallet to display who am i and
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by the way i'm gonna do both
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but i'm gonna do mine that's why i
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brought up the elise thing i'm gonna
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support artists that i have a
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an actual connection to from a human
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standpoint yes
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not to their art because i've never been
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affected by art that way
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comma the art that i'm incredibly
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affected by is character creation
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like i bought magic the gathering cards
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when they first came out
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i like like that's what i were you into
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pokemon too did you buy those
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guys i was like at that point i'd really
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started my career and i was like 100
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trying to build my dad's liquor store
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but my brother aj's 11 years younger and
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when he got like massive strep throat
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and like real sick
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i went to the card store my dad bought
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him a box of the original pokemon
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oh my god yes uh we always talk about
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that so but yes i understand pokemon i'm
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obsessed with wwfe
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i understand why disney works i think
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and then i care about like funny little
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ones like the snorks
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or the get-alongs or the wuzzles
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like i so i think everyone gets to pick