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Ticketmaster Working With Scalpers To Rip Off Consumers - YouTube
Channel: The Ring of Fire
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Ticketmaster has long been the scourge of
concert and event goers all over the United
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States, mostly due to the fact that they charge
these exorbitant fees to actually just purchase
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a ticket to an event.
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Well, any consumer who is angry about that
is about to get even angrier at this story
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because it turns out Ticket Master has apparently
been working with scalpers to gouge consumers
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twice.
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Joining me now to talk about this story and
the class action that's going to result here
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is Scott Hardy from topclassactions.com.
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Scott, thank you for being with us today.
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This is such a crazy story, isn't it?
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It's insane, and it's one of those things
that as an avid concertgoer myself that I
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see, and I wonder because how do tickets sell
out so quickly at events?
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I mean, obviously for big events like Taylor
Swift or any of the top-named stars out there
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that are touring, you know they're going to
sell out, but why do they sell out in seconds,
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and this class action actually goes into detail
into how the tickets sell out so fast, how
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the scalpers are buying them and the tools
that Ticketmaster may actually be providing
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to help them do that.
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And you know, this is important to kind of
distinguish here.
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A lot of people still have the image of scalpers
in their head of people standing outside the
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event with a jacket pocket full of tickets.
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Not necessarily how that works anymore.
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Now you've got these actual corporate websites
where they do these reselling of tickets,
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Ticket Master is involved in those.
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You've got the authorized resellers, because
they get a cut of the profits here, and that's
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part of the issue.
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So, having set that up, how exactly does this
work?
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You know, you talked about how do they sell
out in seconds.
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Explain that a little bit, because these investigations
have found quite a lot of info on it.
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Yes, it's really fun to dig into these things
and find out how companies are allegedly screwing
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the consumer, even though they're doing their
best to help people out.
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"Oh, we want to go ahead and make sure everybody
has a great concert experience," but Ticketmaster
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and different venues, like Live Nation, are
doing things like selling platinum ticket
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packages and those are essentially ticket
scalper prices but they're sold directly by
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Ticketmaster.
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Now that potential particular piece is not
included within this class action, but I think
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we're going to see that in the future, because
if Ticketmaster is saying, "Hey, we're selling
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these tickets.
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These are all the tickets for a venue," and
then magically you show up there to their
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website and you find additional tickets for
sale that actually aren't available unless
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you pay two to four times the actual face
value of the ticket, so it's a problem.
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Now, ticket scalpers are a huge, huge business
as you mentioned.
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No one's sitting there outside the venue,
and I would never ever buy a ticket from anyone
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outside a venue because there's so many ways
to print out fake tickets and make them look
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so great.
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So a lot of us have to go to authorized ticket
resellers, through Ticketmaster, or through
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other potential resellers like Stub Hub and
other things.
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But when you find out that there's actually
a ticket scalper conference, which has hundreds
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and hundreds and hundreds of attendees every
year where all they're talking about are ways
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to buy tickets and then you have Ticketmaster
actually there helping potentially sponsor
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events and marketing tools, like a tool called
Trade Desk, which was created and used by
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scalpers but it was created by Ticketmaster
and it's one of their suite of tools that
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these scalpers use to buy blocks of tickets.
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So, we have people out there ... It's almost
like it's an automated system for some of
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them.
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They've created multiple different accounts
so they can get in there, buy blocks of ten
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tickets, twenty tickets, maybe only five tickets
per account depending on what the limit is,
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because I know sometimes for concerts or events
they'll limit how many you can buy.
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But that's what they're doing, and they've
paid full price for their tickets, Ticketmaster
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gets that money, those fees, everything.
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And then they go and they take these tickets
to one of those authorized resellers, and
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then Ticketmaster or Live Nation, whoever
it is, has a financial stake in those sales
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as well so they get double the fees.
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Consumers are paying a higher price for a
ticket because they don't have the tools that
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these professional, essentially corporate
sponsored scalpers at this point.
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They don't have those same tools.
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They just wanted to go see a concert or a
comedy show or a football game and they're
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screwed twice on the deal here.
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Yeah, absolutely.
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That's the thing, is that what we're seeing
from the research, it looks like Trade Desk
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was created exclusively for ticket scalpers
and ticket brokers, and as you mentioned,
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I want to go ahead and go to this concert
or go to a football game and the game is sold
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out, the concert's sold out.
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I have no choice.
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Now I want to make sure that I get a ticket,
have a valid ticket so I'll go to a Ticketmaster
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authorized reseller.
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But as you mentioned, that ticket scalper
bought their blocks of tickets using a tool
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that was created by Ticketmaster, paid the
Ticketmaster fees for the ticket, now is reselling
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those tickets through a Ticketmaster approved
website, Ticketmaster is digging you for a
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fee again, and we're paying so many fees already
from facility fees to parking fees that the
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ticket prices are just horrendous.
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So Ticketmaster is profiting at least twice
by using these scalpers, which is why they
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have really no reason to not help these people
buy these tickets.
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They're going to make twice as much money.
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Absolutely.
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This is a truly disgusting story.
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Scott Hardy from Top Class Actions.
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Thanks for telling us this story.
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For anybody who wants more information on
it, go to topclassactions.com, find out everything
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about this investigation into Ticketmaster
and the scalpers that they're helping.
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Scott Hardy, thanks for talking with me today.
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Thank you, Farron.
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