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Business English Vocabulary VV 46: Marketing Mix 4 P's (2) - English for Marketing - YouTube
Channel: Business English - Learn with Business English Pod
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You're watching video Vocab by business English Pod Dot-Com
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Today, we're going to look at the marketing mix which is made up of the four ps of marketing
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product price place and promotion
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We'll look at the idea of placement
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Which is all about a products market coverage and how it gets to market through logistics and a Company's
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distribution channels the final P is
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promotion or advertising
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Which may involve public relations and marketing?
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[campaigns]
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including in-store promotions
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place placement
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Place and placement are about where customers can buy a company's products
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Placement also means how the company moves its products to places where customers can buy them?
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Only 25% of our business comes from retail placements while the other 75 comes through online sales
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distribution Channels distribution channels
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Distribution channels are the paths that products follow from a company to its customers?
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These channels might include distributors wholesalers retailers and the internet
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As we focus on fresh organic produce we have separate distribution channels for Central and Southern Europe
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Logistics logistics
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Logistics is all about how resources and goods are bought moved and stored
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This involves coordinating both
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materials the company needs to produce a product and the movement of the product to customers
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Recent improvements in Logistics have allowed forest Inc to save 30% on transportation costs
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market coverage
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market coverage
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A company's market coverage is the amount of sellers in a particular market that sell the Company's products
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We can also talk about market coverage for promotional activities
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Our canned soup is currently sold in only a few stores, but we hope to achieve
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75% Market Coverage Within three years
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promotion
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promotion
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Promotion includes all the ways in which companies tell customers about their products
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Chocolate and greeting card companies increase their promotional activities in the month before Valentine's day
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advertising advertising
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one form of promotion
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Advertising is often done through television
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radio print and the Internet
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public relations
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public relations
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Managing public opinion and the reputation of a company and its products is called public relations
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unlike advertising public relations
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Relies on methods that do not require payment such as press releases and press conferences
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A large part of kia's public relations strategy involves sponsoring major sporting events
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campaign campaign A
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Large-scale planned marketing effort to promote a company or its products is called a campaign
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A promotional campaign might include paid advertising public relations and special events
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an
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Effective advertising campaign might include ads in several media such as television
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radio and online
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in store promotion in store promotion
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Activities that promote a product or company at a retail location are called in-store promotions
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This may include special offers demonstrations displays and free samples
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Rather than just giving [discounts] on key products for our in-store promotions. How about giving out some samples as well
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Now it's your turn to practice some of the words. We've looked at in this lesson in a moment
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You'll hear a series of sentences with a word replaced with a beep repeat each sentence
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including the missing word
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For example [if] you hear I think we should try a penetration
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strategy for our new line of toys
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You can say I think we should try a penetration pricing strategy for our new line [of] toys
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We'll provide the correct answer after each question ready. Let's give it a go
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We're looking for a public expert who can write press releases and talk to the Media
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Answer, we're looking for a public relations expert who can write press releases and talk to the Media
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Instead of using catalogs large retailers now use the internet as a direct distribution
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Answer instead of using catalogs large retailers now use the [internet] as a direct distribution channel
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This new deal with Amazon is going to greatly expand our overall market
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Answer this new deal with Amazon is going to greatly expand our overall market coverage
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That's all for this episode of video vocab be sure to check out our web site at
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www.english vocabulary
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