馃攳
How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel - YouTube
Channel: Neil Patel
[0]
You wanna get more traffic
but you don't have the time
[2]
to do your own SEO,
[3]
your own digital marketing.
[4]
What should you do?
[5]
Well, the obvious answer
is you should hire
[7]
a digital marketing agency.
[9]
But you know what?
[10]
If you just hire any digital
marketing agency out there,
[12]
you're going to lose money.
[15]
Hey everyone, I am Neil Patel and today,
[17]
I'm gonna share with you
[18]
how to hire the right
digital marketing agency.
[21]
(bright music)
[26]
If you want more advice like this,
[28]
make sure you subscribe to this channel
[30]
'cause when I release my next video
[32]
you'll then get notified.
[34]
The first piece of advice I have for you
[36]
is don't hire a digital marketing agency
[37]
who doesn't have traffic
to their own website.
[40]
If someone doesn't have
traffic to their own website
[43]
how are they gonna get you
traffic to your website?
[45]
Everyone claims they can do SEO
[47]
or they can do paid advertising
[48]
or they're good at
conversion optimization.
[50]
But if they can't show you the results
[52]
from their own website, don't hire 'em.
[54]
The second advice I have for you
[56]
is look for case studies and testimonials.
[58]
If a company doesn't have
case studies and testimonials,
[62]
how do you know they're
gonna do well for you?
[64]
And ideally look for bigger case studies
[66]
and testimonials or logos.
[68]
Because when you see this,
[69]
what you'll find is if they
worked with big brands,
[73]
there's something there
that big companies trust
[75]
and these companies have a
much stricter hiring policy
[78]
when it comes to contractors than most.
[81]
So if they like 'em there's a good chance
[82]
that you'll also like 'em.
[84]
Number three, look for
someone who's tactical.
[87]
Yes, strategy is important.
[89]
Concepts are important.
[90]
But if someone doesn't
know how to implement,
[92]
doesn't matter how smart they are.
[94]
They're never gonna be able
to get you the results.
[96]
They need to know how
to implement the changes
[99]
to your website.
[100]
Look for someone who's tactical
[102]
or else it'll take forever
for you to see any traction.
[105]
Number four, it doesn't matter
how smart the founder is.
[108]
For example, I have a
digital marketing agency
[110]
called Neil Patel Digital.
[112]
But you know what?
[113]
Yes, I worked on a lot of accounts
[115]
and I oversee the whole
strategy for all my clients.
[118]
But I'm not there every
single minute working
[122]
on one specific site.
[124]
You need to make sure
that the people working
[126]
on your account are amazing.
[127]
I, myself do a ton of
the hiring and I'm picky.
[129]
If someone doesn't know
more about marketing than me
[132]
in specific areas or tactics
or they're not well versed,
[135]
I won't hire 'em.
[136]
I'm just that picky.
[137]
Make sure whoever's
working on your account
[140]
within these agencies are good.
[142]
Ask 'em, who's gonna be
working on my account?
[145]
Number five, you need to
have regular communications.
[148]
Ask 'em, are you gonna be
providing reports, weekly calls?
[152]
Are you gonna be doing
regular email communication?
[154]
If not, you're not gonna
know what's happening
[156]
with your account.
[157]
Last thing you wanna do is spend money
[158]
and not be communicating with the company
[160]
that you're paying.
[161]
This is really important
[162]
because if you don't have communication,
[163]
you're not gonna know when
things are going wrong.
[166]
Number six, ask for references.
[169]
If someone's not willing
to give you references,
[171]
they haven't done well.
[172]
I'm not even saying you
have to call the references.
[174]
'Cause you know what,
[175]
anytime you ask for references,
[176]
people are only gonna
give you good experiences.
[179]
But if someone doesn't have
any references to send you,
[181]
that means they've never done good work
[183]
for anyone out there.
[185]
And last but not least,
[186]
look for people that have
worked on similar businesses.
[189]
It doesn't have to be direct competitors
[190]
or someone within your industry,
[192]
but similar sized companies.
[194]
You don't want someone who's only worked
[195]
with the Googles or the
Facebooks of the world.
[197]
They have to work with
small or medium businesses
[200]
if you're one or if
you're a local business,
[202]
look for someone who's worked
with other local businesses.
[205]
By ensuring that they worked
with similar type of sites,
[207]
you're more likely to get results.
[210]
Follow these strategies
and you're much more likely
[213]
to hire a good agency.
[215]
Now, before I wrap this video,
[217]
I have a question for you.
[218]
How many of you have hired a
digital marketing consultant
[221]
or agency and got burned off?
[223]
If you have, just leave a comment below,
[226]
just saying "I got ripped off
[228]
"by a digital marketing agency."
[229]
I'm just curious 'cause I've
found that a lot of people,
[233]
they're not using these
tactics or these strategies
[236]
and they're hiring the wrong agencies
[238]
because they're not going
through this process.
[240]
If you go through this process,
[241]
you're much more likely to hire an agency
[243]
that produces results.
[245]
Thank you for watching.
[246]
Make sure you leave a comment
if you have questions.
[248]
Like the video, share it,
subscribe to the channel.
[251]
Again, thanks for watching.
Most Recent Videos:
You can go back to the homepage right here: Homepage