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Innovation: Ecosystems | SMU Research - YouTube
Channel: Singapore Management University
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my name is Arnold Mayer I am the
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president of Singapore Management
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University and on top of that I still
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remain a truly committed researcher and
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teacher I'm a true academic quite a
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while ago when I was still in at
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University of Cambridge
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I discovered together with my colleague
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Peter Williamson that some companies
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were innovating in a very different way
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than what we normally thought but I
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think it started by looking of a company
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called advanced RISC machines in
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Cambridge and we were surprised that it
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had 98 percent of the market for a
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particular type of chips in mobile
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phones and yes it was such a small
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company we wondered how can they have
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such influence and leadership when they
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have less than a couple of thousand
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people and they're a very small company
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and in Cambridge and we actually
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realized that in Cambridge itself there
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were other networks of companies that
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were not really dependent on each other
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not really controlled by each other but
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yet working together to get out in
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innovation and as reminded me of the
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fact that the company in which I am
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still in the board of directors the saw
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systems which is in software production
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that we actually have a similar way that
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is that yeah we produced software the
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basis software the platform but actually
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the adjustment of that software to
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different industries happens by other
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totally independent companies that work
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together with us and so it was
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intriguing to see how how companies
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actually
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try to innovate by working in sort of
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very loose networks and yet
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well-organized networks the insight we
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came to first was that these companies
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had realized that they shouldn't try to
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do everything themselves but it's more
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than not doing everything yourself it's
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it's not trying to control everything
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yourself because if you try to control
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it too tightly if you see yourself as
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the sort of spider in the center of the
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web you'll constrain the creativity and
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contribution of the purpose I think we
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came to realize in the arm example in
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the decimal system example that actually
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they were saying we want to bring these
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people into a loose arrangement so we
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allow them the flexibility to be
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creative and to go innovate with us I
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think those are indeed two key concepts
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that is the cool learning that is we
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work together and we learn together and
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then the flexibility that is that is
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essential in innovation and in a sort of
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an an ecosystem is a lot more flexible
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than a structured in well vertically
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integrated company that may have other
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advantages for efficiency and
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productivity but when it comes to
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innovation or actually recreating a new
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new business I think these ecosystems
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are a lot more interesting so we started
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discovering that we started teaching
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about it we started telling companies
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that this was an alternative to innovate
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in in circumstances where there is a
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high level of uncertainty and complexity
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and we discovered that there was a good
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reaction to it that people said hey yes
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this is what we want to do so we they
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basically over the last years have been
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building up a number of case studies
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both in the United States in Europe and
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here in Asia of how companies work this
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way and is our intention to publish a
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book about it
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not necessarily only about what is the
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concept that really about how to manage
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in such an
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Ecosystem it's not easy because you
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cannot tell people do this do that you
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need to actually create some kind of
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coalitions you have to convince people
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to collaborate you may have to make sure
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that you have the right collaborators
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that you all work in the right and same
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direction so it is relatively
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complicated to manage these ecosystems
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and thanks to the many case studies that
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we have written we now think that we
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know how to manage these ecosystems
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since I started my career in industry
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and I went into academia to understand
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better how to manage research and
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development I've always had the ambition
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that we shouldn't do research to inform
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other academics although that is
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important but also that we should do
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research at a business school or in a
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university to ensure that we change the
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way people manage to change the way
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companies evolving so I believe that
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it's very important that when we look at
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our research we not only do the very
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academic publications which is needed
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because that is the way that you test
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the quality of your ideas but at the
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same time that you have the ambition to
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translate them to in concepts in
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expressions that can be understood by
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practitioners and who can then implement
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it so meaningful impact for me indicates
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that we we want to make a difference we
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want to ensure that companies are
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managed better than governments
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understands how some of the policies
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make a difference for a country without
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that impact I think that research would
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be rather uninteresting
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