Choosing a Financial Advisor - YouTube

Channel: TD Ameritrade

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While some people choose to manage their finances alone, many prefer to work with a seasoned
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financial professional.
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But, finding a financial advisor that is both reliable and capable can be a challenge.
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First, you must narrow your search to a list of potential candidates, consider costs and
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fee structures, and finally, you have to meet.
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While the task may seem daunting, selecting the right financial advisor can potentially
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pay life-long dividends.
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When creating your list of candidates, it's important to do some critical research and
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evaluation.
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Start by asking your friends and family for recommendations.
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Once you have a list of names, research them online: Review their websites, social media,
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and marketing materials.
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Critique a potential financial advisor as carefully as you would a doctor or lawyer.
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After narrowing your list to a few names, search sites like the Financial Planning Association
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and the National Association of Personal Financial Advisors for in-depth information like education,
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certifications, and peer ratings.
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You can also perform background checks on advisors using BrokerCheck, a site run by
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securities regulator FINRA.
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The site can help you verify licenses or disciplinary history of an advisor you're considering.
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In addition to performing background and history checks, one of the most important considerations
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when choosing an advisor is cost.
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You must understand how your financial advisor is paid, including any sales incentives and
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if those incentives align with your goals and desired outcomes.
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Ask questions like Is there an initial planning fee?
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What is the overall fee structure?
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Will you be charged based on a percentage of assets, by the hour, or for specific products
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they might be selling?
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Costs and advisor compensation structures vary across the industry.
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There are three main types: commission-based, fee-based, and fee-only.
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Let's discuss the differences, starting with commission-based.
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Commission-based advisors sell financial products such as mutual funds, annuities, and insurance
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and receive commissions on those products.
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Because part, or in some cases all, of what they're paid is based on commission, there
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is a potential for conflict of interest.
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Fee-based advisors provide financial planning for a fee and receive compensation directly
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from clients.
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However, fee-based advisors, similar to commission-based advisors, also sell products and get paid
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commissions.
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So there's still potential for a conflict of interest, because their fee-based recommendations
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could include purchasing products they receive commissions on.
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Fee-only advisors tend to provide comprehensive financial planning and/or asset management.
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They have a fiduciary duty to act in the best interest of their clients.
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These advisors only make money through flat fees, hourly rates, or a percentage of the
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assets they manage.
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They don't receive commissions or fees based on product sales, and usually provide more
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comprehensive advice to their clients.
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You can find important disclosure information about an advisor's services and fees by
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reviewing their Form ADV and other applicable disclosure documents.
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Once you understand how your candidates are compensated, schedule meetings.
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This may be the most important step of the process.
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Just as in a job interview, you must ask the tough questions: Why should I choose you,
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what makes you better than other advisors, and how are you going to help me pursue my
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financial goals?
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This will help you gauge whether the advisor understands, perhaps even empathizes, with
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your situation to better help you define and pursue your goals.
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After choosing a particular advisor, look for signs of a healthy relationship.
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You don't have to be best friends, but you should have a good rapport.
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Continually evaluate whether the advisor's investment strategy aligns with your goals.
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Over time, your financial plan will evolve and so should your advisor.
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Be on the lookout for warning signs that your financial advisor may be leading you astray.
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Red flags include ambiguous investment advice, confusion, and unexpected changes in your
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financial plan.
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If your advisor doesn't communicate well, be prepared to end your relationship and move
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your business elsewhere.
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Ultimately, your relationship with your financial advisor is a personal one.
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The relationship should foster a feeling of trust, security, and mutual success.
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Taking the time to find the right advisor is important and potentially a life-changing
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decision that could set you on course to reach your financial goals.