9 WORST Company Failures! - YouTube

Channel: Factnomenal

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9 WORST Company Failures
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#9.
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“Kodak”- The Eastman Kodak Company was founded in 1888 and was the most successful
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company in the photography industry during the 20th Century.
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They were the leaders in bringing the cutting edge of photographic technology and easy to
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use cameras to the hands of consumers throughout the world.
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But Kodak almost met its demise at the hands of a product that it actually invented: digital
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photography.
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Kodak invented this technology in 1975, but failed to jump on the innovation, believing
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that common applications for it were well into the future.
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Early on, the company thought that the high cost and complexity that would be needed to
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make a push into the digital front weren’t in Kodak’s best interests.
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So, Kodak put digital photography to the side to be picked back up when the time was financially
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advantageous, but they waited too long.
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By the time they switched gears, they faced competitors who had been perfecting their
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business models with digital photography at the center, whereas Kodak’s model was still
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dependent on printed photos.
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While other companies made deals with websites, phone companies and focused on online based
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imaging, Kodak floundered and in 2012 filed for Bankruptcy.
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They have since come back from bankruptcy and started specializing in producing smartphones
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and tablets.
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#8.
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“Pan American”- From 1927 until 1991, Pan Am was the largest airline company in
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the United States, but due to bad foresight, callous labor practices and an uncontrollable
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disaster this global giant quickly met its end.
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The company basically had a monopoly on overseas travel until World War II but was dealt its
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first major blow when other strong airline companies began to up their game.
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Pan Am fought off the competitors with its innovations such as jumbo jets and an advanced
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system for making reservations but these innovations couldn’t match the corporate aptitude and
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human relations that the other airlines dealt with more astutely.
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One of the main reasons for Pan Am’s failure was ironically due to its early successes.
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Because of the sheer size of its fleet, it was the company hit the hardest by the 1973
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oil crisis.
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Just before the crisis, Pan Am had just purchased a number of brand new gas-guzzling Boeing
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747s and was forced to dramatically raise ticket prices to recuperate.
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As it was trying to recover from this setback it had also become a target of terrorism in
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the Middle East.
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To the terrorists Pan Am was a symbol of the United States overseas because it was the
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largest U.S. airline servicing the area.
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During the Gulf War, in the midst of financial hardships and battles with labor unions, Pan
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American 103 on a transatlantic flight from Frankfurt, Germany to Detroit was blown up
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by Libyan nationals above the Scottish town of Lockerbie.
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The incident scared even more customers away from flying Pan Am and many travel agents
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would no longer book flights on their planes.
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All of these events and poor managing of them led Pan American International Airways to
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declare bankruptcy and completely fold in 1991.
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#7.
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“Borders”- Tom and Louis Borders opened their first bookstore in 1971.
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Their vast selection of books and innovative inventory system turned them into the second
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biggest chain of book megastores.
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Due to years of miscalculating the future of book consumption, the bookstore all but
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vanished in 2011.
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It all started in the mid 90s when Amazon and other online stores hit the scene.
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Instead of developing their own website and focusing on online sales, the company decided
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to further their storefront endeavors and expanded into Europe and Asia opening hundreds
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of stores.
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Their competitor Barnes and Noble, did the opposite by preparing for the digital age,
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perfecting their online sales system and focusing on their storefront operations in the United
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States.
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When Borders did start to catch on to the online market they were already far behind
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and decided to use Amazon as a host for such sales.
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Because of this, as more and more sales were made online, instead of receiving 100% of
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the profit they had to share with Amazon.
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Borders also was caught in the past by devoting lots of money and inventory towards DVDs and
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CDs at a time when digital music and video was on the rise.
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While Barnes and Noble developed it’s own e-reader to grab paperless book market by
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the horns, Borders was extremely slow to adapt to the change.
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All of these factors came to a boiling point in 2006 when, after several years of losing
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millions of dollars Borders filed for bankruptcy.
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By 2011, Borders realized there was no way out and closed most of its remaining stores.
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The only stores remaining are in southeast asia where it remain Borders in name only,
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as they were sold to a company named Popular Holdings.
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When they closed their doors they sold their brand trademark and many other assets to longtime
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rival Barnes and Noble.
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#6.
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“Nokia”- Founded in 1865 as a paper mill, Nokia slowly worked its way from producing
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paper to the latest technology.
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In 1987, Nokia released the first hand-held mobile telephone and it was an all-time best
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seller.
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Because of the resounding success, Nokia decided to switch their company’s specialty completely
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to telecommunications.
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The Finnish based company would be at the forefront of cellular telephone production
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and design for the next fifteen years and even created one of the first smartphones
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back in 1996.
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However, the aspect of creating easy to use and innovative software for their phones escaped
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them as the phones they created to compete with the likes of the Apple iPhone and Google’s
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Android weren’t as user-friendly and prone to bugs.
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This was most likely due to the company’s desire to remain hardware focused and resistance
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or inability to become software savvy.
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Almost immediately after the release of the first iphone Nokia’s sales started to plummet.
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In order to avoid complete failure, the heads of Nokia decided to cut their losses and sold
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their phone business to Microsoft in 2013 for 7 billion dollars.
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Chump change when you find out that in 2006 they were worth over 150 billion dollars.
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They have since made a semi-comeback via other types of technological endeavors such as virtual
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reality cameras, medical tech and networking equipment.
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In 2016, Nokia made a net profit of 26 billion dollars.
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#5.
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“Sony”-The Japanese based company Sony, founded in 1946, is still one of the most
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powerful tech companies in the world but they made a giant misstep that cost them the position
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of lead-dog in the portable music industry.
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Throughout the 90s the Sony Walkman was the main product people turned to for music on-the-go
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but in 2001 Sony was dealt a major blow when the Apple iPod was released.
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How did Sony not see this coming?
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Well it turns out they did and as early as the mid 90s the company had the designs and
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ability to create a digital music device that would’ve been years ahead of its time but
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they never released it.
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When they realized that they suddenly needed to catch up they found themselves in the same
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boat that Nokia did with phones.
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They focused too much on making great hardware and not enough on creating user-friendly software
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and lacked a central vision for their product.
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Instead of having a single streamlined product like the iPod with an easy to use music interface
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such as iTunes they released several products that each had their own programming flaws
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and weren’t compatible across devices.
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In addition, the devices were made to only play a single type of music file so they were
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only formatted to play music from companies Sony had contracts with, unlike iTunes which
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could play several types of files.
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If not for these mistakes Sony may have become the most powerful tech company in the world
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and relegated Apple to focus on personal computers avoiding the music business altogether.
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#4.
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“Yahoo”- Founded in 1994, Yahoo was one of the dominant web portals in the early days
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of the internet.
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But due to a series of bad business decisions or just plain bad luck, the company started
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steadily declining in 2000--leading up to their acquisition by Verizon on June 13th,
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2017.
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The first major mistake that Yahoo made was failing in their bid to purchase Google in
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2002.
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When the founders of Google told Yahoo they would sell for one billion dollars Yahoo initially
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refused, when their chief executive, Terry Semel, changed his mind and decided to take
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the offer it was too late, as Google decided they wanted 3 billion instead.
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The next missed opportunity that Yahoo bungled was not offering more money to acquire Facebook.
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Apparently, Yahoo again offered one billion dollars to buy the company but Facebook refused.
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Several members of Facebook’s board came forward saying that if Yahoo had increased
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the offer to 1.1 billion that they would have voted to sell.
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Yet another deal that fell by the wayside was when Microsoft offered Yahoo over 40 billion
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dollars to takeover in 2008.
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Yahoo rejected the offer citing that they thought it was too low, but within a year
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Yahoo came crawling to Microsoft and signed a deal to use Bing as their search engine,
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giving up on creating their own.
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Finally the main reason for Yahoo’s demise was not adapting fast enough and being content
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with being a web portal in a search engine world.
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#3.
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“Decca Records”- Decca Records still a successful record company and exists today
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as part of Universal Music Group, but makes the list due to a huge lack of foresight that
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would have assured them a position as one of the world’s top music companies.
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It comes down to one simple error in judgment--they didn’t sign The Beatles.
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On the first day of 1962, The Beatles auditioned for the Decca’s head of Artists and Repertoire,
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Dick Rowe.
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They recorded 15 songs as a demo and though they were nervous, thought they had the contract
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in the bag.
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But when making his decision Dick Rowe infamously quipped “guitar groups are on the way out”
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and turned them down, opting to go with another group.
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Now this may seem like Dick Rowe was a complete moron but there a few factors that make his
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position more understandable.
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The Beatles and manager Brian Epstein later admitted that the demo wasn’t their best,
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though they were able to use it to eventually get a deal with Parlophone from it.
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It also confirmed producer George Martin’s beliefs that The Beatles’ current drummer
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Pete Best wasn’t the right fit for the group and led to them replacing him with Ringo Starr.
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On another note it may have partially been that The Beatles didn’t like the potential
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deal that Decca could offer as it required them to pay for record pressing.
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Decca would eventually recoup from the missed opportunity thanks to none other than George
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Harrison, as they signed the Rolling Stones at his recommendation.
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Despite it inevitably working out for both sides, Dick Rowe would forever be known as
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“the man who rejected the Beatles”.
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#2.
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“Sharper Image”-Because of the broad unfocused nature of the quirky retail chain, you might
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say it was destined for failure.
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The fragile business model was based on betting on the next big thing in home appliances and
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gizmos.
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All it took for the brand to crumble was putting too much money into a products that failed
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miserably.
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That’s exactly what happened with the Ionic Breeze.
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The product was designed to create a healthy environment inside of homes by purifying the
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air, but what it did was closer to the opposite.
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In 2003, the magazine Consumer Reports published an article that completely debunked the validity
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of the Ionic Breeze, finding that it didn’t clean the air and some of the models even
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released dangerous amounts of trioxygen, or ozone.
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Instead of pulling the product, Sharper Image decided to sue Consumer Reports for libel
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and restore their credibility.
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This backfired as the court ruled in favor of Consumer Reports.
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The lawsuit was extreme costly and ended up only further destroying Sharper Image’s
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reputation.
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The failed suit coupled with thousands of angry customers demanding refunds and voicing
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their contempt with the company was a major factor in Sharper Image filing for bankruptcy
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and closed all of its stores in 2008.
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The company now exists only as an online store and monthly catalog.
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#1.
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“Blockbuster”-Though they have slowly been fading into the back of our memories
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as if a dream, video stores were once a real thing and were a successful business.
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Blockbuster, founded in 1985, was the biggest fish in the sea during the home video gold
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rush which reached its pinnacle in 2004.
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But only a few years later the company became almost non-existent.
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Blockbuster went from having around 9,000 stores worldwide in the 1990s to less than
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a dozen today, most of which are located in Alaska and most likely won’t be around for
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long.
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So what happened?
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Well in 2000, the heads of Blockbuster including CEO John Antioco made a decision that in hindsight
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sealed the company’s fate.
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They were approached by the young upstart entrepreneur, Reed Hastings with an idea that
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if Blockbuster promoted his video delivery service, Netflix, in their stores---he would
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run their website and online features.
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Apparently they thought Hastings was joking and brushed him off.
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Within ten years Blockbuster was filing for bankruptcy and Netflix was worth over 25 billion
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dollars, five times the 5 billion dollars that Blockbuster was worth at its peak.