How To Become A Luxury Real Estate Agent - YouTube

How to become a luxury real estate agent? Did  you know that luxury real estate agents, meaning  

agents that focus on homes, $500,000 or more make  10 times the average real estate agent? Yeah.  

Well, it's all true and I'm going to show you  exactly how you can get into this too. Let's go.

I'm going to share with you a detailed  step-by-step guide on how to go from  

no license at all to a luxury real estate agent.  I'm going to share with you my biggest secret to  

getting high-end clients right out of the gate.  And I'm going to share with you how my student  

landed a luxury real estate client in less than  30 days of getting their license. So, let's talk  

about the real estate business. When it comes to  buying and selling real estate, many of you guys  

already know that we have real estate agents that  represent buyers and sellers. But let me quickly  

explain to you the whole process. As a real estate  agent, I'm licensed in Texas and in Florida. And  

in fact, I actually used to be licensed in Georgia  also holding 3 licenses in 3 different states.  

I can tell you that each state is different. Real  estate agents are licensed in the state that they  

work and live in. There are 9 states that will  allow you to have a license in a different state.  

Florida being one of them. I literally got my  Florida real estate license while I was living  

in Virginia. But in most cases, you need to live  in the state that you are going to be selling  

houses in because the real estate commissions,  the people that regulate and give out the real  

estate licenses, they are state agencies  and every state has their own agency. So,  

the process to becoming a real estate agent is not  very difficult. But there is licensing testing and  

continuing education that occurs. When it comes to  having a real estate license, real estate agents  

will represent either sellers or buyers. As a real  estate agent, you can say, "I'm going to represent  

buyers. And I'm going to drive them around in my  car and I'm going to help them find a house. And  

then when they buy a house, I'm going to be paid a  commission." Or you can work with sellers. People  

that are looking to sell their homes and you can  go to their homes give them your presentation,  

stick a sign in front of the house. And then when  the house sells, you will receive a commission.  

However, as a real estate agent, you are not  actually receiving the commissions. You are  

receiving your commissions through the broker.  So, let me explain that process for you because  

this is what you really need to understand before  you can become a luxury real estate agent. As a  

real estate agent, you actually are employed or  kind of work for you're a contractor of a real  

estate broker. Let me break that down for you.  So many of you have seen these big names like  

Remax or Keller Williams or Century 21 or Exp  Realty which is the brokerage that I'm with.  

These are large brokerages that employ (and I use  the word employee loosely) real estate agents.  

Meaning, when you're a real estate agent, you  must hang your license with a broker. You must  

get your license and you must work under a broker.  You cannot just say, "Oh, I have my real estate  

license now. I'm going to have my own real estate  company and represent buyers." In every state  

in the United States, this is prohibited. You  must hang your license with a broker. He or she  

will supervise all of your transactions. Now,  I said employ because you are not an employee  

of a real estate broker. You are an independent  contractor. As real estate agents, we are able  

to set our own hours, our own schedules, and  more importantly, our own pay. We can do as  

many deals as we want and get commission or we can  do as few deals as we want and get a commission.  

But in almost every case, we have to pay a fee  to our broker to hang their license. Plus we must  

also pay local fees for the real estate board and  national fees. Actually, there's 3 --local state  

and national fees that need to be paid to continue  to have your real estate license. Additionally,  

you'll have to keep up your continuing education.  So, that's how the system works. Now, let's get  

into the fun part. In order to get a real estate  license, you are going to have to go through  

what's called pre-licensure education. Meaning  before you get your license, you have to do  

education. For example, in most states, you have  to do 120 to 210 hours of pre-licensure education.  

Meaning, you must go to real estate school and  pass their tests. And then once you pass their  

test and graduate from real estate school, you  will have to pass your state real estate exam.  

Pretty easy, not very difficult. In most cases,  real estate school will cost you between $200 and  

$1,000. And the test will cost you between $200  and $1,000 as well for each state. It's a very  

simple process and I was able to get my license  in most cases in about 1 to 2 months, okay? Even  

while working a full-time job. Because nowadays,  most of the real estate school is online. You're  

able to do it at your own pace. And if you're a  dedicated and committed person like Noelle was,  

you can actually get your license completed very  quickly. So, once you get your license, now as  

the fun begins. You can decide who do I want to  help with my license? Do I want to help buyers and  

help them and drive them in my car and show them  houses? Or do I want to help sellers sell their  

home and put signs in front of people's houses?  Let's talk about that. So, as I stated before, you  

need to decide: Do you want to work with buyers  or do you want to work with sellers? Well, like I  

said, I've had my license now for over 14 years. I  first got my license in Georgia in 2006. And when  

I started, I started with buyers. I'm going to  tell you why. Working with buyers as a new agent  

was very easy for me because they weren't  really very educated. They just wanted a house.  

I was able to go look into the MLS and find them  what they needed. I had a car and I was ready to  

go. But as an agent, that works with sellers, you  usually have to be a little bit more established.  

People want their home sold by someone that is  good at selling houses. So, they try to find the  

top agent in the neighborhood, the one with the  billboards, the one that's popular they want to  

go to the person that they think is going to be  able to sell their house the fastest and for the  

most money. So now, that you know that, you can  take this information and decide do you have the  

expertise to start working with luxury buyers? Or  do you have the expertise to start working with  

luxury sellers? Like I said, one of the mistakes  that I made when I first got my license, I just  

worked with whoever I could find and I started  working with buyers. I drove myself crazy. I was  

taking clients, people that weren't pre-approved  for a mortgage. I was driving people around in my  

cars when I shouldn't have been. I was showing  people 10, 20, 30 houses. However many houses  

they wanted to see, I would show them. Again, I  was a complete disaster as a real estate agent.  

And most people are. So, let me tell you  how you can avoid that mistake altogether.  

Start off with your niche. If you are going to  work with buyers, work with luxury buyers. If  

you're going to work with sellers, work with  luxury sellers. You do not have to escalate or  

grow to be able to work with people that have  high wealth. I'm going to tell you some secret  

ways where you can fit in immediately. But you do  not have to make the mistake of thinking, "I'm a  

new agent. I have to work with people that are you  know low income or regular or average" or whatever  

you want to say. And that is absolutely not true.  iI you want to work with million-dollar clients or  

people that are looking for half a million dollar  or 2-million dollar homes, trust me, you can do  

it. You just have to get some specific information  and I'm going to tell you how to do that. So,  

the fastest and easiest way to get luxury clients  is to make this your niche (whatever you want  

to pronounce it). That is the key. Most people  do not get luxury clients because they are not  

looking for luxury clients nor have they marketed  themselves as a luxury real estate agent. But the  

people that do that say, "This is my niche. This  is what I do" and become educated in what people  

that are luxury are looking for, those are the  people that get luxury clients and are successful.  

Like I said, the biggest mistake on why people  don't get luxury clients and don't sell high-end  

homes is because they don't try. They think that,  "Hey, I need to start off here and then I'll get  

to there." But that's not true. You can start  anywhere you want in real estate. You can start  

off with commercial real estate. You can start off  selling malls, strip malls, assisted living homes,  

land, apartments. Again, it's wide open and you  get to decide what it is that you are going to  

do. Once you've made that your decision and then  you just have to learn what it is that your luxury  

clients are looking for. And here are some tricks  for that. Okay. So, before I get into my last  

point because this is the gem right here. I want  to make sure you are subscribed to this channel.  

Make sure you click that little notification bell  so you do not miss any of this content. Okay. So,  

here is the big way that you really can get into  luxury clients and the thing that I did not know.  

You have to become that. I know, it sounds a  little bit weird to you but literally driving a  

nicer car, going to nicer neighborhoods, driving  through those neighborhoods, learning the price  

points, learning how many bedrooms, learning the  type of materials that they put in those homes  

will set you apart from everything else. I know it  sounds so cliche to say go buy your Mercedes and  

then you'll get other clients with the Mercedes.  But I'm being honest with you. That's really how  

it works. Most of your wealthy clients are going  to want to work with someone who is also wealthy.  

They're going to want to work with someone that  is also knowledgeable. They're not going to want  

to work with someone that is in poverty or that  hates rich people or has negative things to say  

about wealth and money. They're going to want to  work with someone that is like them. Someone that  

dresses nicely, speaks well, drives a nice car  and knows about the things that they know about.  

So, if you are used to project homes and you don't  know anything about luxury granite countertops and  

paints and things like that, all you have to do  is get on the computer and learn about it. Same  

thing. If you have a Honda Accord, yeah you might  have to trade in that Honda Accord for C-class  

Mercedes. Yeah, it works. I know it sounds crazy  but this is information that I literally learned  

way too late in the game and something my mentor  taught me. He literally told me, "If you want to  

make a million dollars, get a Bentley and  start going to play golf." And he was true.  

He was absolutely correct. I have met so many more  wealthy people by acting and becoming wealthy and  

going to where they were and listening to what  they're saying instead of saying, "Oh, rich  

people are evil and they're dumb. And they're just  keep their money." Instead of putting that luxury  

into a bad negative light, I started embracing  it and going to learn more about what they were  

doing culturally --what type of homes they like,  what type of things they liked in their homes.  

And even before I ever had any of those things,  I was able to get luxury clients and I've been  

able to teach my students to do the exact same  thing. Now again, I'm not going to tell you to  

go into debt and fake it until you make it  or anything like that. But at the same time,  

you got to get in the game. If you want luxury  clients, you yourself have to become luxury. Okay,  

I have an entire book that I have written just for  you that gives you all of this information. And  

the best thing is this book is absolutely free.  Go to noellesfreebook.com. Again, that's noelle,  

(n-o-e-l-l-e-s) Noellesfreebook.com. I've written  this incredible book that teaches you all of this.  

Many of what I'm teaching you on YouTube and other  platforms. But I give it to you in a very detailed  

and succinct manner so you can follow it. Pull  out your pen and paper. This is a book that is for  

the ages. Go ahead and check it out.  This is Noelle. To your success.