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How the "Amazon Effect" is Shutting Down Businesses - YouTube
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hey there Jamie Davidson with amz
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insiders a little bit about ourselves
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myself my two fellow co-founders Jason
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and Brad sold over 75 million dollars
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last year on Amazon this year were
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projected to do well over a hundred
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million dollars and today we want to
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talk to you about a question we get
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which is when you hear what is the
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Amazon effect so you may have heard this
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may not there's a term called the Amazon
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effect and you'll hear it thrown out a
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lot you'll hear it in news articles all
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the time and they'll usually talk about
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a struggling retailer and the retail
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industry totaled a traditional
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brick-and-mortar business and the death
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in large part of the brick and mortar
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but it's not the complete death but for
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in terms of traditional brick-and-mortar
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retails and they usually almost every
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article that's referred to they'll be
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reference to the Amazon effect and the
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point what the Amazon effect is is just
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the impact that the growth of the Amazon
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platform and the amaz Amazon as a
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company has had on changing retail how
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things work how consumers consumer
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behavior how they acquire goods purchase
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goods how we get physical products and
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that's called the Amazon effect which is
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ultimately tied to the financial
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performance of these traditional
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businesses that can't survive up against
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a new model that's much more efficient
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in so many ways it's actually an
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understatement to say it's much more
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efficient and the Amazon model what's
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really unique about it is it allows
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sellers to plug into the models the
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majority of Amazon products product over
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85% are actually sold by third-party
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sellers right selling through the Amazon
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platform so when you buy something from
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Amazon you're typically you know if you
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buy I'm in our warehouse here but if you
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buy something from off of Amazon
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typically you know this is not Amazon's
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product this is in this case if you if
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you bought this you'll be buying our
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product right this is our product we're
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a third party seller aunt leveraging the
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Amazon platform what Amazon is doing by
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creating the platform they've allowed
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this economy worldwide kind of basically
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to flourish an ecosystem flourish for
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people to all plug in and benefit
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financially this huge growth of
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e-commerce and it's also rewarded the
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customer to be able to get really good
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products because we're all competing for
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really good quality at a really great
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price right
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because you don't need you know all
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these storefronts and brick and mortars
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and teams of customer service and all
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these things you do when you can just
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simply order it online right you can
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sell things where people can go you
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point click on their computer and even
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more popular right now is pointing
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clicking on on their phone so they're
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just simply going to their phone and
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Amazon makes it incredibly easy or
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either the best at this if you've been
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to the Amazon app to buy something in
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Amazon you can do it in like 15 seconds
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go find your item click on it and
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they'll be at your doorstep within two
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days if not tomorrow or even maybe in a
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couple hours by this evening that is the
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power of amaz and that's the Amazon
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effect we talked about the whole
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industry and what that means you'll one
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things that scares the heck out of
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competitors so the really kind of
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inefficient old retailers think of
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companies like Kmart in the US Sears
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those type of retailers those are kind
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of the first to really really you know
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being a lot of trouble those those
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retailers are already in trouble buy
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more efficient companies like the
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Walmart's and targets and Lowe's and so
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forth but you know really Amazon scares
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the heck out of the biggest retailer so
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Walmart you know which used to be big
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bad Walmart that everyone was scared of
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Walmart Walmart Walmart
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well Walmart's very scared of Amazon and
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whether they would probably not use the
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word scared that definitely is one of
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the appropriate descriptions of how they
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think of Amazon because they know the
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power of Amazon and the online space is
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so powerful that it is really certainly
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a threat to Walmart's existence and so
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Walmart naturally is trying to compete
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and that's why they mimic some of the
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platforms that have with the with this
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Amazon effects you know that sellers
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it's so hard to compete because Amazon
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so far ahead of everybody
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they've just incredible opportunity
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there's so many people have made lots
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and lots of money and we've built a huge
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ecommerce business all leveraging the
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power of the technology the breadth the
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marketing goes all of Amazon
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I mean Amazon if you can remember way
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back when if your I think was 1997
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Amazon started us as a book company
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Amazon was just selling books online
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right and then what happened you want to
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talk about the Amazon effect you know
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think about borders books you know
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when's the last time you've been in one
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of those it doesn't exist anymore think
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about music
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you know back then CDs or house music
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stores went out a long time ago -
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similar to how iTunes crushed a lot of
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that industry but the ability to buy
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stuff online there's just so many
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industries and stores and as Amazon's
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progressed it's level the playing field
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has eliminated those stores but the same
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time has created so many great
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opportunities for people like me and you
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anyone that's interested in getting
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involved in e-commerce it's allowed us
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to get to step in and basically get into
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the commerce space which before you know
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in the past you had to be part of a
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major retailer or you had to be a
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mom-and-pop shop down down below but now
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because of the power of Amazon really
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anyone has the ability to get underway
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and so again that is if you hear the
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Amazon effect that's what it's talking
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about
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the impact of it and the Amazon effects
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not going away it's only getting bigger
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so you'll continue to see more and more
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situations of it which can be you know
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there's always kind of winners and
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losers of it - there'll be there'll be
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changes you know over time technology
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grows so you either can be on that side
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the guys are kind of getting squashed or
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you can position yourself on the other
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end and taking advantage of the
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opportunity take advantage of the
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opportunity at Amazon presents the huge
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opera that's happening with e-commerce
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and positioning yourself on that side of
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things and learn how to sell on Amazon
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learn how to have your own e-commerce
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business and grow it yourself and take
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advantage of this huge growth because
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more and more is going to continue to
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come this way so why not be on that side
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of things and take advantage and build
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your own e-commerce business and be part
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of this incredible growth that the
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Amazon effect has caused so if you like
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this video all about the Amazon effect
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you have a free workshop click below I
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talk specifically exactly how we
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leveraged Amazon ourselves to build our
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very own 75 million dollar plus business
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on Amazon soon to be over a hundred
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million we go through the exact steps we
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use but more importantly we talk about
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how you can follow our processes and
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take advantage of these exact
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opportunity for yourself to build your
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very own e-commerce empire using and
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leveraging the power of Amazon so if you
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like this video be sure to give us a
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thumbs up and really important make sure
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you subscribe every week we put out
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great new content all about Amazon our
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store how we're taking advantage of this
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incredible growth we're seeing with
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e-commerce and how you can take
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advantage of this opportunity so again
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be sure to subscribe and lastly we'd
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love to hear from you if you have any
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questions about anything related to
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Amazon
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please go ahead and leave a comment
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below again we love to hear from you or
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any feedback you have
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you
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