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How to do TITLES and TAGS for Etsy Search (+ 5 mistakes to avoid!) | Etsy SEO Keyword Strategy 2022 - YouTube
Channel: Deborah Engelmajer
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if you've been pulling your hair out
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trying to piece together the different
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bits and pieces of it see as you advance
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the internet is throwing at you to
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figure out what to do with your titles
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and your tags this is the video for you
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first I'll show you five very common
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mistakes many Etsy sellers make and why
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they might seriously be getting in the
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way of your products getting found in NC
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search then we'll look at what to do
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instead and help you create the
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three-step action plan to do your titles
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and tags the right way let's dive in hi
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I'm Deb founder of physical a membership
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community for makers and handmade shop
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owners just like your fantastic self and
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today we're chatting it's C SEO and I
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want to make clear that none of what I'm
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going to explain is stuff I made up or
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tricks to get you to hack the algorithm
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there is no such thing these are all
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facts learned directly from Etsy and
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I'll make sure to quote them and to link
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to further resources below that I
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strongly encourage you to take a look at
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as you learn more about it see su there
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is a lot of misguided information
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getting passed around online around Etsy
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SEO and the Etsy algorithm is also
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always changing so for these reasons I
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think you should always fact check what
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you learn rather than blindly follow a
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tactic that works for one person in
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isolation and that might not be right
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for you or adult speaking of let's dive
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straight into mistake number one the
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first mistake is so widespread and so
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many people will still recommend your
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duties even though it's years
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multiple-time said that this was not a
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good strategy it's the idea that your
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titles must match your tag this is not
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true and if you are trying to repeat all
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your keywords in your channels and in
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your tags you're going to one go crazy
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and two you're going to kill your
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chances at getting found on Etsy yet so
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many sellers do this now the reason this
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mistake is being made is because of this
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statement made by Etsy that has been
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taken out of context and misinterpreted
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by way too many people and it says the
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most descriptive and relevant keywords
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for your listings should appear in both
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your titles and your tags okay at this
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stage you're probably a bit confused Deb
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you just
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don't match them but then it see says if
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they should appear in both barrels and
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tax so which one is it and fair enough
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it is a little bit confusing but the
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simple answer is you should match only
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the most relevant keywords or phrase in
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your titles and tags but absolutely not
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all of them there are two main reason
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why repeating your tags in your titles
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is a bad idea one it's a missed
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opportunity to save space for a broader
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variety of keywords and phrases and to
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increase your chances at getting found
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if you don't repeat all your tags in
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your title then you have more space in
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your title for more keywords that you
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couldn't fit in before second is that
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you're going to end up doing what's
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called keyword stuffing your titles
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meaning they will look like they've been
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written to treat the algorithm or
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they've been written for computer rather
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than for actual shoppers actual human
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being or as its he says it given that
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you have 13 spaces for tags for each
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listing all of the keywords that you use
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as tags don't necessarily need to appear
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in your title to a long title stuff with
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a bunch of keywords might make it
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difficult for shoppers to quickly find
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the items that you're selling when the
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scanning search results instead for your
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Tero think about prioritizing the most
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descriptive phrases and keywords so
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remember you do not need to match all
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your tags to your title you will still
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be found in search for tags attributes
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and categories that are not repeated in
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your title and speaking of tags and
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attribute let's take a look at mistake
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number two another easy mistake to make
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is forgetting that the attributes and
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categories that you selected when you
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created your listing act as tags so when
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we think about tags and titles we often
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only think about the 13 tags you can
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manually peek when you create your
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listing but we forget about attributes
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and categories and that's a huge missed
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opportunity also meaning that if you
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have an item listed under the category
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stud earrings you don't need to repeat
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stud earrings as one of your 13 tags
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it's already in there and not only that
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but all the parent categories of the
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subcategory stud earrings will also act
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as tags for this listing so in this case
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jewelry and earrings will also act as
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tags for your listing you do not need to
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repeat them in your 13 tags same goes
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for attributes once you select your
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category in your list
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Etsy offers you a bunch of other options
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which will look different based on the
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category you picked that they will then
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use to help shoppers filter the results
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these are things like size material
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color and all these extra attributes
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also act as tax you don't need to repeat
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them in your 13 tags so if you have
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bronze or silver as an attribute you do
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not need to repeat silver or bronze in
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your tag or as it he says that search
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uses your title tags categories and
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attributes when trying to match
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youtubers so when a buyer enters a query
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we're looking at all the keywords that
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you've added across those four
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dimensions having the exact same phrases
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that appear in your categories and
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attributes is actually a missed
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opportunity to maybe add an additional
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tag that's unique to the item you're
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selling now aren't you mistake and
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number three and this one is also pretty
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widespread and it's a huge missed
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opportunity to use more keywords and add
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variety to your keywords to be found by
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more people imagine a title for a
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necklace that reads sterling silver
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minimalist necklace silver pine tree
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necklace minimalist necklace dainty
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silver pendant minimalist tree necklace
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at first it sounds okay but there is a
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lot of repetition in there let's
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highlight all the keywords that are
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repeated
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and chances are the tags are also
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repeating those same keywords this is
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all space you could use to have more
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variety and try more keywords like
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nature lover a $1 Montaigne inspired I'm
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making those up obviously but the point
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is he will still show up for minimalist
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read necklace even if you Terrell
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doesn't have those exact words in this
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exact order for example you would still
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show up for it if your terror was
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sterling silver minimalist necklace pine
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tree pendant because the words are
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they're just not in the exact order so
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instead of repeating the same key words
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multiple times in a title and in your
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tags add different keywords to broaden
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your reach similarly and that's mistake
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number four for you you do not need to
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repeat the same keyword over and over
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again in your tags for example you don't
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need to write boho our floral wall art
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botanical wall art the key word wall art
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does not need to be in your tags three
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times you could instead again broaden
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the possibilities of getting found by
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using different keywords such as Boer
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War art with tango print floral home
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decor and give yourself more chances of
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getting found by more people because
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they are all using different search
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terms
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now mistake number five I don't see it
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all that often anymore but I thought it
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was still worth mentioning here it c is
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smart and it will account for
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misspelling and plural so you don't need
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to add misspelling or you know the US
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versus the UK variation for words like
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say jewelry and you also don't need to
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worry about plurals for your keywords if
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someone types in I think the example is
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he uses is Diaries and you have the
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keyword Diary singular in it your
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listing will still show up so you don't
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need to waste characters space to
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account for those okay so now that we've
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covered the most common mistakes let's
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move on to what you should do and how to
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think about your tags and titles instead
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there are many different factors that
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come into play in the Etsy search
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algorithm for HC to decide which items
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will show first when someone types in a
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few keywords in the search valve if you
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need a refresher on exactly how the se
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search algorithm works I do
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have a video called the complete guide
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to Etsy search that are linked below and
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strongly recommend you watch before now
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and for this video when it comes to
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picking your taralyn tags the most
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important criteria you need to keep in
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mind is what's called relevancy when a
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shopper types in keywords into the
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search bar on Etsy Etsy compares them to
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four things you terral's your tags your
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categories and your attributes and then
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it asked itself how relevant is this
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listing to this shoppers search the more
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closely your tattles tags attributes and
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categories match what this shopper typed
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in the search bar the more likely it is
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that your item will show up higher in
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the search results because it is more
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relevant now practically what does this
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mean it means that your listing can
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match a shopper search exactly or
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broadly let's look at an example imagine
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your listing title is black oversized
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jumper organic cotton sweater
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personalized hoodie sweatshirt and
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someone comes to Etsy and types in the
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search a black oversized jumper you have
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an exact match because this exact phrase
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appears in your listing with the words
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in this exact order this tells it see
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your listing is pretty relevant if
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someone types seen black oversized
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hoodie you will still show up in search
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because black oversize and hoodie are
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all keywords appearing in your listing
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except this time it isn't an exact match
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but a broad match this means that if
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another shop has black oversized hoodie
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as an exact match in their listing that
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listing is in the algorithm is more
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relevant Daniels this doesn't mean this
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listing will necessarily show up before
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yours because as I said there is more
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than relevancy that comes into play in
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the search ranking but this is one of
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the different points of that either
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Etsy looks at so why is this important
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because as we've seen looking at the top
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five mistake just before you can't
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possibly hope to be an exact match for
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all your keywords and phrases because to
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do that you'd have to repeat them and
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essentially in your Terrell's tags
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attributes and categories and as we saw
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this is a missed opportunity to
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diversify your keywords and to get more
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reach for your listing which is exactly
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what you're trying to do so instead one
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peak
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one or two phrases that best describe
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your item in are the most relevant the
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ones you must want to be found under
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peak phrases that are not too broad and
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not too specific here and more on that
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in a second to try to aim for exact
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match for those key phrases and you'll
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want to repeat them in your tattle and
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in your tags these are your one two to
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focus keywords keyword phrases exactly
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match in your title in tags and three
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after that use all the room left all the
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characters you've got left in your
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titles and tags to add different search
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terms different keywords so you have
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more variety and better chances of being
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found by more people
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now you're probably left with one very
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good question which is when I am picking
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my key focus phrases or focus keywords
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how do I know what's too broad and
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what's too specific I have a video just
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about this and the famous longtail
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keywords what they are how they work how
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to use them that explain this in great
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details and that's coming up in the next
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couple of weeks by the time you're
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watching this it's probably live already
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so click the Etsy SEO playlist thumbnail
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that you can see somewhere on the screen
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right now to watch it next I think
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you'll find it super helpful if you're
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watching this video as it's being
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released make sure to subscribe to my
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channel to get notified when this video
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comes out thanks for watching and over
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