Negotiate Sales Agreement with Pro Forma Invoices - YouTube

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A sale to a new foreign buyer often begins
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with an inquiry followed by a request for a price quote.
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Once you have established that there is genuine interest,
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the next step is to create a pro forma invoice
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for the potential buyer.
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It's the preferred method for doing international business.
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A pro forma invoice provides more information
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than a domestic quote in order
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to address the unique aspects of foreign sales.
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Created in the style of a typical commercial invoice,
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the pro forma invoice allows you and the buyer
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to understand each other clearly and negotiate the terms of sale.
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As you create the pro forma invoice,
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carefully consider your pricing strategy and level
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of risk for the shipment.
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Additionally, the buyer may also require a pro forma invoice
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to apply for an import license, open a letter of credit,
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or purchase another currency.
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Once finalized, the pro forma invoice will be the basis
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for the commercial invoice, which is the final bill of sale.
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In this video, you'll learn how to negotiate
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and fulfill a successful export transaction
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with these key international sales documents.
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The first and most important step
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when crafting your document, is to mark it clearly
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as "Pro Forma Invoice."
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This will clarify that the terms of sale are not final.
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A pro forma invoice typically contains the following elements:
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Contact details for you and the buyer The specific time period
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for which the quote is valid (such
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as 30 days).
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The price and currency of the quote.
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The method of payment (such as Cash on Delivery or Letter
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of Credit).
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A detailed description of the product including dimensions
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and weight of the items when packed
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for shipment.
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The shipping date and delivery point.
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And
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the terms of sale, either with a generic term or an Incoterm.
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A term of sale specifies who is responsible for paying for
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and managing the shipment, insurance, documentation,
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customs clearance, and other logistical activities.
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You can use Incoterms, which are internationally
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recognized terms.
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You can learn more about them on trade.gov.
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Other items that should appear
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on a pro forma invoice include other additional charges,
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such as: special documents, legalization required
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for documents, inspection and/or certification fees,
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pre-shipment inspections, and special packaging and labeling.
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It's also good practice to include the following statements
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where applicable: Please advise of any special documents
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or standards required to clear customs in your country,
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as this might affect our shipping date.
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The country of origin for the goods is the United States (or
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another country if applicable).
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The pro forma invoice is true and correct.
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Finally, have a responsible person
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in your company sign the document.
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The pro forma invoice can be a useful tool in the process
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of negotiating a sale.
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It's a good idea to communicate often with the foreign buyer
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in the earliest stages of a transaction.
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Find out if there are special documents
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or regulatory compliance requirements
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of the foreign country.
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There could be costly problems and delays
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if you don't know up front.
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Ask if a shipping date is required.
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If so, check if your company can meet it.
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Finally, understand the scope of your insurance coverage
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in case something happens before the buyer has received
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the goods.
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As you prepare to export your product, the next step is
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to prepare the commercial invoice for the shipment.
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The commercial invoice is a legal document between a seller
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and buyer describing the goods and price.
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It's a key document for customs clearance
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and determining customs duties.
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When preparing the commercial invoice,
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include the same details from your pro forma invoice.
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You can find samples and more information
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about these documents on trade.gov.
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Beginning with a carefully crafted pro forma invoice
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and finalized with a commercial invoice,
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you and a foreign buyer can agree on a price and terms
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that will help to ensure full satisfaction to both parties.