Is LinkedIn Premium Worth It? | Nils Smith: Your Social Media Guide - YouTube

This episode of the vlog I'm gonna talk about LinkedIn premium

and if I think it's worth it for you.

It wasn't worth it for me, but I'll share my opinion for you.

So when it comes to LinkedIn premium there are a lot of options

and then you could do LinkedIn career, you can LinkedIn business, you do LinkedIn recruiter

and I think it depends on your need of whether it's worth it or not.

And so there's LinkedIn career, I did LinkedIn business

I think LinkedIn career's about 20 $30 a month.

LinkedIn business I believe was $60 a month and then recruiter starts at $99 a month.

that can go up from there.

The reality of LinkedIn is it's a powerful platform

it's a great place to connect professionally, great way to meet people

and there's really a ton of opportunities on there. But the question is,

is it worth spending the money on LinkedIn? And I think the answer is it depends.

For me my goal on LinkedIn is not to get new business while I've made some connections on there

that have led to new business; that's not my primary objective.

My primary objective is really just to connect with people

to build a relationships, maybe find new people, find good content online from that's professional in nature

Where Facebook tends to be more personal.

Twitter is where I get news and information.

Instagram is where it's kind of fun and where I'm relaxing.

LinkedIn is really where I want to go to read articles

and find out what people that I'm connected with professionally are talking about and saying.

And so for me LinkedIn business didn't make a lot of sense. Now it opens up a few opportunities

it opens up an opportunity for me to message people directly

that I wouldn't be able to or aren't yet connected to.

That's good, it shows my profile to more people, and so if I'm looking for people to find me

That's good as well. I actually had a thousand more connections

from when I started LinkedIn premium to not. And now I normally grow by maybe 200

new connections a month so I actively or i'm getting a regular connection request.

But that was by 5x during that month so it was definitely recommending my profile to more people

and I accept about half the people that request to reach out to me

if it makes sense, if we have some kind of similarity or commonality or similar connections

I'll accept a lot of the people that asked me to connect on LinkedIn.

And so I saw that increased significantly when I use the premium account.

So if you're asking the question does LinkedIn make sense for you? Is it worth the money?

And so I think it depends on where you are,

I think if you're looking for a job, absolutely it makes sense

I think everyone needs to spend that $30 a month if you're looking for job.

I think it will return tenfold back to what you need to do I can't imagine not using it

if you're looking for job. If you're a recruiter I can't imagine not using LinkedIn.

I don't think there's a better tool out there when you're recruiting today than LinkedIn.

And then I think in the middle if you're in a b2b sales opportunity

if you're looking for specific people a certain niche professionally

I think LinkedIn is the platform for you to go and connect and make connections.

And this is where InMail really comes in. So if you're looking for a job in there

and you know maybe a company that you want to work for and you know who a decision maker might be

but yet if you just add them as a connection they're not likely to accept that connection.

So InMail provides an opportunity for you to make a connection.

So here's what I learned about InMail,

while I'm not looking for a job and I wasn't looking to connect with CEO

I am looking for guests for my podcast and so I used InMail as a way to reach out

to about 10 influencers that I couldn't otherwise connect with and I shot big with some folks

and I was ignored by nine out of the ten, but I did have oneperson message me back

that I couldn't have otherwise got to hold up.

So for the $60 that I spent - I just did the trial so I didn't actually spend the money

but how I spent the $60 it would have been worth it for that one connection.

So for that purpose I think it made sense.

It was very interesting and exciting and I'd be curious if I could do it again.

The reality is, that's a bonus that's not something that I'm really looking to

engage and connect with on a regular basis or reaching out to these influencers on a regular basis.

But if I needed to it would be worth that $60. Absolutely!

So I think the question really is do you need it? Does it make sense for your goals on LinkedIn

to spend the money? $30 $60 or $90 its actually a really good price when it comes to the opportunity

if you are looking for a job, if you are in sales, or you're a recruiter.

Otherwise use the free platform it's an incredibly valuable tool

and I think the more you engage on LinkedIn

whether it's content consumption, just connecting person to person on a professional level

LinkedIn is great platform. I am all-in on LinkedIn. I am probably using it as my third social network

spending more time on Instagram,on YouTube and Facebook and I may be taking YouTube out of the social

because I'm more consuming content on YouTube. So Instagram Facebook and LinkedIn

is where I'm spending the majority of my time on social media.

LinkedIn is a very valuable tool so I think it's worth investing in

and I think these premium opportunities are really worth it

if you have a need either as a job seeker as a b2b sales or as a recruiter.

So that's my two cents on LinkedIn premium I might go back if I kind of

move into looking for a new job ,or if I move into b2b sales, or if I become a recruiter

I'm gonna spend that money again, I think it's well worth it in those scenarios.

I'd love to know your thoughts in the comments

thanks for watching this episode of the social media guide

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