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25: The Purpose of White Papers + Content Tips - YouTube
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let's look at white papers uh
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this is an internal document that we're
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talking about
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it and it is critical from the
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standpoint
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is it is the central repository of
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what you're about it is a summary
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document
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no more than three four pages because of
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how it's going to be used
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that in brief paragraphs
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one two three paragraphs at the most in
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each of the topics that we're going to
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put into this white paper
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you explain some critical element
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of the work uh
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right down to a definition of your terms
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and so uh this is a
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centralizing document from from this
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document when you have it complete
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you you'll be pulling out your uh
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uh the materials that go on your website
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uh the materials that go into your
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proposals your fundraising
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uh requests and and um
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uh seeking of funds
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uh this will go into the recruiting of
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staff
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and volunteers uh this will go into
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helping your board members
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fully understand what it is they're
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embracing so that they can do advocacy
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this will also help your advocates
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be able to better explain the work and
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it's a place that you
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pick and choose what you want to expose
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others to now you can
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give people the the white paper
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uh which gives them a comprehensive look
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at your work
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in very summarized form uh
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it it may you may look at some of the
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tasks that go into the white paper and
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say well this is several pages
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of information if we were to do it
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correctly and you'd be right
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but what we're talking about in the
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white paper is a summarization of what
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might be
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in a much more expanded form or that you
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would use in some form or another
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so for example some of you may be
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putting proposals out in front of
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governments
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and governments tend to be and
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corporations and others that are into a
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very institutional approach to their
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funding
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may have a whole bunch of things that
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they want on their applications
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that kind of information will be
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behind the kinds of statements that are
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in your
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uh uh white paper uh
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so uh there's a number of elements
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that go into a white paper excuse me a
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second
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this allergy season here on useless bay
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and rob i've addressed in the chat room
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thinking about what a white paper is so
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it doesn't it's not a racial statement
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that's
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[Laughter]
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yeah that's not a blind spot on our part
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it's just uh
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it's just a phrase that uh we've been
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using for a document
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that you start with a blank piece of
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paper and fill in
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so uh maybe we should call it the blank
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paper or something
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but uh for our purposes uh
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we're gonna call it a white paper if you
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remember
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in one of the earlier sessions we talked
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about the three questions
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this is where you summarize the answers
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to those questions what is god showing
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me what's he telling me to do about
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what he's showing me and how will i knew
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how will i know i'm accomplishing what
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i'm supposed to be doing
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in his will those three questions are
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going to be answered in the white paper
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we're going to talk about our passion
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what gets us up in the morning
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why are we doing this what drives us
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to this we're going to talk about our
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values
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what are the critical ways that we
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approach our work
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our team our supporters how do we work
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within our orbit
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and what are those critical things we'll
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have our operating principles in here
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perhaps
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that may be a much longer document but
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we'll refer to it
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that these this is the way we go about
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our work this is our targets this is
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what we
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we do uh i mentioned definitions your
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lexicon
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this is one of the most misunderstood
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parts of what we do
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we all in our work use jargon
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so much so that we're not aware that
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it's jargon anymore
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it's it's it it's just a common way
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of not having to explain ourselves every
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time we use a phrase
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like church planting
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that is one of my favorites for a white
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paper
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what do we mean by church and what do we
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mean by planted
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uh when i say church planting
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every one of us gets a picture in our
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mind that's the thing about words
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they they spark your imagination
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and every one of us will have a slightly
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different picture
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of what we mean by church those of us in
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the west
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more than likely and many places across
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the world think of a building
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and and a community inside that building
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we got to think further
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into what does the community mean is it
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our small group
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is it our large church what is church
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and you and i all know no matter how
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engaged we've been internationally that
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church is
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small group it's large group it's
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uh it it can be focused in a number of
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ways
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what this is where we explain what we
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mean by church when we say
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church planting what do we mean by
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planted
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what's an established church what does
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it look like
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i i once knew a group
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that i think was effective i didn't get
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to follow their work as closely as i
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would have liked because i was
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fascinated by their model
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but they were walking excuse me the
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hills
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of uh what they call hills in nepal they
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don't even name
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things under 10 000 in
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in in nepal they have so many high
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mountains including everest and others
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that above ten thousand they get names
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and
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uh so they call them hills below ten
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thousand what we call mountains they
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call hills
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they're walking these hills
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and for them they'd walk into a village
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hospitality is a key element in the
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nepali culture
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and so you you don't carry your store of
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food or your bedding
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with you you you have a very small
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amount of stuff when you're moving
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and in the hills of nepal you got to
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walk
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and so everywhere you walk you're
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expected when you get to a village that
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you will be taken in
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so that when those villagers are walking
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somewhere
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they know they're going to be taken in
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it's part of their culture so they go
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into a village
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at um and they explain half the gospel
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and then um and then say if you want to
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they go in the morning explain half the
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gospel standing in the square
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people from the village come around and
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listen and they say if you want to hear
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the second half of the story
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so they tell half the story if you want
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to hear the second half of the story
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meet us out by this tree
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or this spot after
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your midday work or meal
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and we'll explain the second half and
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then they go to that spot and whoever
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shows up
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they consider a church and whoever asked
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the best
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questions they considered the pastor
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and so they'd leave them with some
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resources whether it was a cassette tape
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back then
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or uh written materials
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could have been any number of things
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that they left behind they left them
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with
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resources the person that asked the best
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questions they kind of put in charge
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they considered that church planting
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i don't know if that would fit our
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everyone's definition but in their white
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paper
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they need to show that so that you
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understand that's what they mean by
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church planting
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some of us are familiar with larger
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organizations you have a
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aim in others church planting can be a
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multi-year effort
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in which a full congregation is is
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established and discipled and a pastor
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is prepared
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and and released into that and all sorts
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of other
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uh uh uh things are brought to bear
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for that pastor including training
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institutions and
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and on and on and on and relationships
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and
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further disciplining things setting up
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sunday schools
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or whatever it is that they choose to do
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all of that goes into these definitions
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it is
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really critical to understand how
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and explore the jargons of your
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uh of your work so that's a part of this
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is is your lexicon your dictionary
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everyone has one you need to work at
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discovering yours
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and making sure it's there because most
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of us use
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jargon without understanding that
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others may not understand that word
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when we use it in the same way we use it
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