What is Seller SKU on Amazon Seller Central | FBA-es161 - YouTube

Hello Welcome to Retail Outsource.

In this video we will detail you about SKU,Stock Keeping Unit on seller central.

A SKU (Stock Keeping Unit) is a unique number assigned by the seller when listing an item.

Amazon uses the SKUs in your inventory file to associate your product listings

with your individual inventory level records in the Amazon catalog.

In this video we discuss

What is a product SKU?

Why is it important?

Recommendations for SKU

SKU Formats

Should I create my own SKUs or let Amazon do it?

Adding a SKU to a Listing?

First we can go through What Does "SKU" Mean.

A SKU (stock keeping unit) is a specific merchant's product identifier.

It is a critical piece of data in every inventory file that you submit to amazon.

Every product in your inventory file must have a unique SKU.

Every new SKU you upload to Amazon results in the creation of a new record in the Amazon catalog.

An existing SKU cannot be changed or reused; it remains in the catalog until you delete it.

If you upload an inventory file with data for a SKU that already exists,

the most recent data replaces data from previous feeds.

Amazon SKU number is only visible in your Seller Central account.

Why is it important?

It is important for sellers to know about Stock Keeping Units,

as it is usually formed and allocated by the sellers.

An SKU helps in stock keeping and tracking individual inventories easily.

If you or your system can uniquely identify an item,

it is easier to know the whereabouts of a product within your inventory.

It also serves as a shorthand for longer item descriptions.

This may probably speed up the process of data entry and inventory management.

Recommendations for SKU

These are some of the amazon's recommendations for creating SKU.

SKUs should be unique,

so you should probably never use an SKU again for a product you don’t sell anymore.

SKUs mostly will be maximum 40 characters long.

If it is longer than 40 characters then it becomes hard to interpret.

Use simple characters make it simple and easy for your understanding.

Use short and brief descriptions for the product title, not the SKU.

Never use “0” in the beginning of SKU as the Excel spreadsheet will strip out the 0 and mess everything up.

Merchant SKUs are case-sensitive in seller central.

SKU Formats means

What should you include in an Amazon Seller SKU

When creating an SKU, include essential information about a product and inventory.

Identifiers include in a SKU is as follows:

Brand/Manufacturer

Model/style identifier

Color/Size attribute

Product condition

country of origin etc

Here you can see the SKU example for Adidas Product.

manufacturer is Adidas,

Full sleeve tshirt,

Its a new product,

color blue,

and product number.

Should I create my own SKUs or let Amazon do it?

You can create your own Amazon SKU or have Amazon generate for you.

The majority of sellers prefer to create their own SKUs.

Amazon generate SKUs for you may come with some disadvantages.

It will be meaningless and hard to recall.

Sellers who choose to sell identical products on two different Amazon stores will have separate SKUs,

which make inventory tracking more difficult.

Advantages of creating your own seller SKU:

It helps you to standardize product references and sales reporting.

You can easily identify your top-selling products.

It speed up the process of data entry and inventory management.

Easier to describe your products to other people in your business.

How to add sku to your listings?

The seller can add the SKU to an item at the same time that it is being added to the inventory.

You can find your Amazon SKU under Manage Inventory in your Seller Central Account.

During the “Create a Listing” process,

sellers will be asked to input various details about their items such as condition, quantity, and price.

One of these fields will be the SKU.

You can either create your own individually customized SKU or have Amazon generate for you.

Sellers can input any valid string of digits as the identifying label for that particular product.

An existing SKU cannot be changed or reused; it remains in the catalog until you delete it.

Amazon requires you to have an Amazon SKU number to list your products on the marketplace.

I hope this video is helpful we do post a lot of videos about ebay and amazon.

so if that's something interesting please do subscribe to our channel.

Thanks a lot for watching

And remember if you sell on ebay or amazon and have a few questions

then you can also book a free 30-minute consultation

from the link in the description below