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How to sell your idea to an Investor | Princess Umul Hatiyya Ibrahim Mahama | TEDxAccra - YouTube
Channel: TEDx Talks
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Translator: Bharadwaj Swaminathan
Reviewer: Denise RQ
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Have you wondered how to secure
funding for your business idea?
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Or find the right team?
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Well, tonight I'm just here
to share six thoughts
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on how to pitch your business idea.
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The first point is this:
who are you pitching to?
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Have you thoroughly researched
this investor or group of investors?
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Do you know if they're interested
in your line of business?
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Who are you pitching to?
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The next thing you need to know is:
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you need to sell yourself first,
then your idea,
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because people buy people first,
before they buy ideas.
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What are your skills?
Where are your talents?
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What have you done in the past?
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What are you bringing on board?
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Sell yourself first, then your idea.
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The third thing you need to note is:
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What is your edge?
What is your point of difference?
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What is your uniqueness?
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Now, this unusual tree you see,
can be found in Socotra,
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an archipelago in the Indian Ocean.
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It's unique. Its different.
Know your difference.
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Now for me, my edge is
my passion for travel.
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I have a dream to visit
every single country in the world.
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And to date I have been to
43 countries on 5 continents.
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Travel affords me the opportunity
to learn about other businesses.
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Travel increases and deepens my knowledge.
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Travel informs me of what's happening
in other parts of the world.
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Travel definitely exposes me
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to other cultures
and other ways of doing things.
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Only three weeks ago, I was in Finland,
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and I returned with a completely
new perspective on architectural designs.
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This is a picture of me standing
at the Gullfoss Waterfalls, in Iceland.
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And this is one of me in Columbus, that is
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in the European Space Agency's testing
laboratory in the Netherlands.
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and trust me, I'm not in space,
I was just pretending to be in space.
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This is another picture of me
bungee jumping
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over Auckland Harbour Bridge,
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and believe it or not,
I am the first Ghanian
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to bungee jump over
Auckland Harbour Bridge in New Zealand.
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(Applause)
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Now this is a picture of me
hiking on the Great Wall of China.
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I absolutely loved it.
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And finally, this is me standing
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next to the Library of Congress,
the largest library in the world.
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The Library of Congress
can be found in Washington D.C.
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The next point you have to ask yourself is
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what personal commitment
have you made?
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Have you put in your money? Resources?
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Because nobody will invest in you
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if you haven't put in money,
time, and effort into your idea.
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What personal commitment and sacrifice
have you made towards this idea?
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This is an interesting photo of me,
en route from Accra to Marrakesh.
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When I actually started
travelling around the world,
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I was doing it the hard way.
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So yes, you saw very interesting pictures,
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but this is how it all began.
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And on this journey,
it was about 40 hours actually,
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and believe me, nobody had a bath
during the entire 40 hours.
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So you can imagine how smelly the bus was.
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The next point you have to note is:
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What is your exit strategy?
How will the investor make money?
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You have to have a very clear plan
from the beginning
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of how they will be rewarded.
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Are you going to sell off shares,
or sell the company?
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What is your exit strategy?
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The sixth point is: learning never ends.
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You have to learn,
learn, and always learn,
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to refine your idea, to improve upon it,
you have to always learn.
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I would like to leave you with
this very important point,
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which is that people buy people first,
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before they buy your ideas.
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Thank you very much.
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