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#1 Mistake in Video Marketing | No Defined Call to Action (CTA) - YouTube
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So, you got over your fears about making
a video but you are not sure why it's
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not converting to sales yet well stay
tuned because I will be talking to you
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about number one mistake in video
marketing so if you haven't seen our
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previous video of James about how to get
confident on camera make sure you click
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that link and watch it first because I'm
gonna be referring to it a little bit in
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this video as well now we will be
talking about number one mistake in
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video marketing and what is it you might
ask
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it is not using call-to-action in short
CTA let's start with what call-to-action
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is call to action is when you're telling
your viewer what do you want them to do
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so it can be something like I did at the
beginning of this video and I told you
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keep watching it might be when I told
you to watch the video of James and it
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might be click the button liked the
video and so on so actually you're just
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telling your viewers what you want them
tweet him now let's go to the point
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number two where do you put your
call-to-action you have three places
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where you should be putting your
call-to-action it is not just one moment
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so we are gonna be putting it three
needs and post-roll so at the beginning
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and your pre-roll so this is gonna be
like what I have done in the beginning
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and this is called the hook so first
you're gonna ask your viewers a little
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bit questions you're gonna tell them
that you're gonna explain it to them and
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you're gonna tell them to keep watching
second is a meet video so you can say
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something like watch this video of James
that I made before or you can like
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subscribe and click the notification bell
post video might be as well
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like subscribe maybe follow us on
different social media maybe should be
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something like messages or call
if you need our help now what is the
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right type of call to action the right
type of call to action has to be
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appropriate to the content that you're
providing so for example it might be
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something just like follow us on social
media for more tips but it might be
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something like sign up here now to get
our free ebook or it can be something
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like messages to book one-on-one
consultation right now
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it has to be appropriate to what you
were talking about and what do you
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actually just want your viewers to do
now that go to the point number for
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choosing your words perfectly so what
you should actually do is include
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persuasive words and what are persuasive
words there are the words that are very
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very powerful like free you now buy
register follow everything that is gonna
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say powerfully to your viewer what to do
next and also something that is gonna
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convince them like something that you're
gonna give them for free or something
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that is gonna be very personal to them
always include something that can
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persuade your viewer to do what you ask
them to do and now the last but not
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least great image image actually has
higher conversion than a text so you
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want to think about how are you gonna
actually present your call-to-action so
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it's one thing to say it of course you
can say it in an audio way but you can
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also do it in a visual way or you can
actually provide an image or even an
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animation that is going to tell people
exactly what they are supposed to do and
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this is also my final point the clearer
you are the better so your call to
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action might be click here to schedule
one-on-one consultation with us now and
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this is something that's going to be
very very persuasive for you you were
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and this is something that you should be
using all the time so if you are not
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using call to action now you definitely
should by combining great video with an
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awesome call to action you can actually
tell your audience what to do next and
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increase your conversion rate so make
sure you like subscribe and click on the
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notification bell so you are notified
about our future videos
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and please let me know in the comments
are you using call to action so far what
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types are you using
please start a conversation in the
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comments below and I'll see you in the
next video
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