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The Shake Shack Story - YouTube
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There are already
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Super long lines
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All around the block
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Just to get in- it's only been open a week!
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Shake Shack, which has great burgers
[14]
They got a Shake Shack out there
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They don't care about the game!
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They're there for the burger
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Everyday,
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at every Shack
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when people line up
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to come get a Shackburger, it blows us away
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Shake Shack is an experience
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that's all part of the community gathering
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that Shake Shack brings together
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"It's for the burger, but its not just for the burger- its for you guys."
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When I first got into the restaurant business in 1985,
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it was really to satisfy an entrepreneurial itch
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After 10 years of operating just Union Square Cafe
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my career would be one restaurant after the next
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that was one of a kind- and then accidentally, Shake Shack happened.
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Shake Shack was born as a hot dog cart
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with the sole purpose of supporting an art project
[61]
in Madison Square Park in 2001.
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This little hot dog cart would attract a line of 60 or 70 people
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and in 2004, we finally said, let's turn this into a full kiosk
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and let's add burgers and shakes
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lo and behold, a hundred people would wait in line.
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When we opened the second Shack, we realized this was something special.
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I'm so excited about this!
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SHAKE SHACK!!
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Their own Shake Shack! Bam!
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Okay, now you're talking.
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It's pretty unusual for an international chain of restaurants
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to have been born in New York City.
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What's even more exceptional,
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is for that chain to have been born from a fine dining restaurant company.
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The core menu of Shake Shack is very simple
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It's burgers, dogs, shakes, and fries
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We were gonna be the community gathering place of your neighborhood
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and bring back that old road-side burger stand feel.
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The Shackburger, is our version of the classic cheeseburger.
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The most classic, iconic hamburger dating back to the 1950s.
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Because we really harness everything that's great about comfort food
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and amplify it.
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Ground fresh every night, and made with only the best beef
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What's happened is that the world has said, "This is great!"
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Fine and casual together is a pretty delicious mash-up.
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And then I thought the really fun thing is how civilized it feels
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to actually sit down with a beer, or a glass of wine, along with your cheeseburger.
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Look at what happens at the pick-up line, where people are excitedly waiting for their buzzer to go off
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for their food to be delivered to them.
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People taking pictures of this stuff
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and sending it to their friends
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You have a cult-like following here at Shake Shack.
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Shake Shack is a beloved brand
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We've been amazed every single day
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how many people are proud to hold that Shack bag
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Our fans tell the story through social media
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Their tweets, their instagram posts
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Everything that they do leads to this incredibly loyal fan base
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around the world.
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We can't go on holiday to New York and not go to Shake Shack!
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Every time I'm back in New York, this is the spot to be at.
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And I really like Shake Shack here.
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She's got great taste!
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Often, what we get is, "I love that picture, when are you bringing a Shake Shack to my hometown?"
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Please bring Shake Shack to Tokyo!!
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Our guests come to Shake Shack because they've heard the food is awesome
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and then, they get this added bonus of the way that we make them feel.
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One of the best flavors in this entire restaurant
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is the warmth and hospitality that comes from our people.
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The team just exudes passion, and they're excited, and they're having fun!
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Our culture and hospitality is the single most important part of our success.
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It's not called the food service industry, it's called the hospitality industry.
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And it's about people
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And you look around at this line and you see that reflected
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in this brand.
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It means taking care of each other first
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And when we do that, our team will take care of our guests
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our community, our suppliers, and that virtuous cycle will take care of our shareholders.
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For a lot of years, we actually denied to ourselves that Shake Shack was a chain
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and then we finally said,
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"Wait a minute, whoever wrote the rule, that in a chain
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each link has to be identical to the others."
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Every Shack is unique, and its designed specifically for its location.
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They're all of their place, not something that happened to their place.
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Even at a young age, Shake Shack has gone global
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We're open in London,
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in the Middle East,
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in Moscow,
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and we see that our product, and the experience of Shake Shack,
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is resonating with people around the world.
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What's amazing when we open around the world
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is how people already know about it
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Somehow, this legend of Shake Shack, has traveled already.
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And when people get it, they inherit it as their Shack
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We can never forget what got us here
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We need to make sure that every single Shake Shack that opens comes even closer
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to the kernel of what the very first Shake Shack was about
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If you begin with something as populist as burgers and fries and shakes
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and just add that extra special seasoning called hospitality and love
[304]
some pretty special things happen.
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