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MONEY MAKING SKILLS you NEED to Know as a NEW Online Entrepreneur in 2022 - YouTube
Channel: Vanessa Lau
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Speaker 1: What's up everyone.
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Welcome back to my channel.
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In today's video, I'm going to share with
you some top money making skills that you
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need in order to be successful as a new online
entrepreneur.
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And the reason why I'm creating this video
is because of common question that I get from
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you guys is Vanessa, I want to start an online
business.
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What courses, books, or resources should I
invest in?
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And I think that this is an awesome, awesome
question to ask because a year ago I was in
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your shoes where I was a one person show.
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I had very limited skills and knowledge about
online marketing and I had very little [00:00:30]
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money.
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That's why I had to rely on myself to really
sharpen a lot of the technical skills to get
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me from point a to point B all on my own.
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So if you want to learn exactly what I recommend
in terms of the technical hard skills that
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you need to master as a new entrepreneur who's
doing everything yourself, then keep on watching.
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Speaker 1: Now, like I said, if you're in
a situation where you do not have the money
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or resources to hire other experts to help
you run your business, then the number one
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thing that I recommend you learning is marketing
funnels.
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Understanding the fundamentals [00:01:00]
of marketing funnels or sales funnels is crucial.
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If you want to learn how exactly you can generate
traffic, convert traffic into prospects and
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convert prospects into actual paying clients
and customers because what you ultimately
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need to understand is that if you learn the
components of sales funnels, you are essentially
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going to unlock the entire ecosystem of how
online marketing really works and this is
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why it's the number one thing that I believe
you should learn when you are starting out
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as a new online entrepreneur.
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Because trust me, when you get at [00:01:30]
least an overview of sales funnels, you're
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going to learn so many things such as lead
generation, lead nurturing, conversion optimization,
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and so much more.
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Speaker 1: Now, I'm not saying that you need
to learn how to exactly build sales funnels
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step by step, but at least having a basic
understanding of how exactly sales funnels
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works is going to be fundamental for you to
know how to exactly monetize anything and
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everything online.
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That's why to help you get started at any
level or at any budget.
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I highly recommend the book that changed my
life and that is dotcom [00:02:00] secrets
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by Russell Brunson.
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This is the only book that you'll ever need
to get an overview of exactly how online marketing
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works.
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This is the very first book that I read that
really jump started my career as an online
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marketer and this is a really great book that
I highly, highly recommend so I do not take
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this recommendation lightly.
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I recommend it to almost everyone I know,
so make sure you click the link in the description
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box to grab your copy through my affiliate
link on Amazon.
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Speaker 1: If you don't want my affiliate
link, that's totally okay.
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You can just Google it online, but if you
are taking this book as my recommendation,
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I'd highly appreciate if you check out the
link in [00:02:30] my description box below.
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Again, this book is absolutely wonderful and
it is the only book that you're ever going
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to need to get the basics about online marketing.
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Now, the second money making skill that you're
going to need is sales.
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When I say sales, I'm not just referring to
sales funnels.
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I'm actually talking about your ability to
close deals, to attract buyers, to understand
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why exactly people buy and communicate effectively
through selling.
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This skill is obviously fundamental to any
business because without the ability to learn
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how to sell, you're [00:03:00] not going to
be able to generate the revenue that you want
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to generate within your business.
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That's why the biggest return on investment
you'll ever make is spending that extra money
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to learn how exactly to sell effectively through
either courses, resources, trainings, or books.
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Speaker 1: Even for me, just spending a couple
hundred dollars on learning how to sell has
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already generated me $30,000 in high ticket
deals.
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To date the I closed myself.
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Not only this adjust understanding why people
buy and understand the fundamentals of sales
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psychology has also helped me close at least
$200,000 [00:03:30] in sales alone in my business
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as well.
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That's why this is a skill that you definitely
do not want to sleep on and you definitely
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want to ensure that you understand at least
the basics of selling within your business
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in order to thrive from a revenue standpoint.
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And again, to help all of you guys get started
at any level and at any budget.
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I highly recommend the book, the Little Red
Book of selling.
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This is an amazing book.
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The link is going to be in the description
box below, but it is going to help you understand
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sales psychology really well.
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Speaker 1: Not only this, if you have a little
bit more money to spend and invest, [00:04:00]
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I highly also recommend investing in courses
that help you sell, that are specific to your
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industry.
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So if you're a coach and you want to master
discovery calls, make sure you're also investing
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in a course that's going to help you do that.
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If you are a real estate agent and make sure
you're investing in a course that will help
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you sell homes.
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Be Very specific in the courses you buy.
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The more niche the course is, the better.
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Now, learning about sales psychology and how
to sell is one thing, but being able to communicate
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that to the masses and sell without selling
is another.
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That's why the next skill I'm going to introduce
to you is one of the [00:04:30] best skills
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that you're going to need to learn as an online
marketer and that is copywriting.
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Speaker 1: The ability to communicate through
text has helped me immensely as an online
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entrepreneur because remember, the Internet
is a vast space and if you cannot communicate
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clearly to a bunch of strangers that are just
looking at a screen, you're going to have
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a lot of struggles in terms of selling your
key offerings and services.
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Now I'm going to read some of your minds and
I know that you guys are thinking, wait, I
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don't need copywriting.
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I can just communicate through audio or visuals.
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[00:05:00] I don't need to know how to write
good texts.
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Well, I'm going to tell you that you're completely
wrong because even for me, learning effective
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copywriting and learning how to write effectively
sell through coffee, sell through texts has
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helped me become a better communicator on
video and on audio.
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And the reason why I say this is because when
you become a better copywriter, you're going
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to become a better storyteller.
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Speaker 1: You're also going to be able to
manipulate text and the way that you frame
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things psychologically so that it looks a
lot more attractive to your audience, which
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will then help you self.
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This is going to help you with your Instagram
[00:05:30] captions, your email marketing,
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your landing pages, all of that stuff.
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So that's why I feel copywriting is one of
the most underrated skills that people do
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not realize can actually help you a lot in
generating more income for your online business.
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Now, speaking of income, if you don't have
much of it, let me recommend you a couple
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of books that have helped me become a better
copywriter and become a better storyteller.
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The first one is called cash for [inaudible].
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This is an amazing book if you really want
to master copywriting and unlock all the trade
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that all the agencies use to sell through
coffee and [00:06:00] an in terms of storytelling.
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Speaker 1: The book that I recommend, which
I have on my kindle is called building a brand
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story by Donald Miller.
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This is absolutely one of my favorite books
because it truly helped me reframe the way
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that I tell a compelling story and it's helped
me become a better utuber, become a better
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marketer and become a better content creator
in general.
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So with these two books combined, I cannot
recommend them enough.
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Now, the next skill that I recommend anyone
to shape up is social media.
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Investing in something that's very specific
to our particular social media platform is
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really going to help your business.
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For example, investing in a course about [00:06:30]
youtube, Instagram, linkedin, Facebook, or
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podcasting is really going to help you learn
the ins and outs of that platform so you can
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leverage it to increase your impact, your
influence, and your income.
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That's why I cannot recommend it more enough
to invest in a course that specializes in
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a particular platform.
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Speaker 1: For you to dominate in.
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Not only this, if you are someone that understands
sales funnels, then you should know that social
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media is the number one way for you to generate
organic traffic.
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And the reason for this and why it's really
important, especially as a new entrepreneur
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with no money, you cannot afford paid advertising
right now.
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So that's [00:07:00] why if you dominate on
these social media platforms, you're going
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to be able to generate free traffic that you
don't need to pay for and then you're going
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to be able to learn sales funnels in order
to funnel that traffic into your paid offers.
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Not only this, if you learn sales in general
and how to close those people, then you're
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going to generate revenue in your business.
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So I really hope that you understand where
I'm headed with this video.
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I'm teaching you the step by step skills that
you need, that when combined together is going
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to really 10 x your efforts as an online entrepreneur.
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Speaker 1: Now, on one hand, I think it's
awesome to learn the step by step technicalities
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within a particular [00:07:30] social media
platform.
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But on the other hand, I personally believe
that if you aren't a great content creator
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and you don't really understand content marketing,
then it really makes no difference.
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You're not really going to see a lot of growth.
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That's why the program that I recommend is
my program called the boss Graham Academy,
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which is now open for waitlist in boss Graham
Academy.
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I've already taught hundreds and hundreds
of students how to not just dominate on Instagram,
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but also how to create content that actually
converts and teaching my students the fundamental
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skills of becoming a great business owner.
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So if you're interested in joining that waitlist
[00:08:00] and definitely check it out in
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the link in the description box below.
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That being said, the next moneymaking skill
that is essential to your business and your
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life is understanding human psychology and
relationships.
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Speaker 1: Now, some people might argue that
this is more of a soft skill than a technical
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skill, but I really wanted to add this in
the video because it is fundamental on how
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I actually attract people to my tribe.
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A lot of people come up to me and ask, how
do you have so much charisma?
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How do you have that Genesee cost factor that
keeps people coming back for more?
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And for me, I highly credit to my ability
to understand basic [00:08:30] human psychology
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and relationships and with this skill, what
you need to realize is that it goes beyond
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just selling.
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It's not about sales, it's about building
connection with people and also building that
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type of charisma that allows people to become
naturally attracted to you as a person.
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That's why I want to share with you one of
the most influential books that I read early
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in my career and that is how to win friends
and influence people.
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Speaker 1: Now I read this book in my first
year of university and it helped me go from
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zero 100 real quick.
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I became a better leader.
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I became way more charismatic.
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I became someone [00:09:00] who was able to
make really great first impressions and also
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strengthen and build solid relationships in
my life because of this book.
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So this book is awesome and honestly, every
single book that I've shared with you so far
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in this video is the fundamentals of the things
that I've learned to get me to the place where
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I'm at today.
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So if you want to emulate the type of success
that I've had or emulate the same skills that
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I've learned, definitely pick up all or some
of the books that I've recommended to you
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today.
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Now, so far in this video I shared with you
a lot of the technical skills you need to
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survive [00:09:30] as a new online entrepreneur
that's literally doing everything yourself.
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Speaker 1: Now, if you are someone who is
still stuck in the nine to five though, which
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I was a year ago, I'm actually going to share
with you in my next video all the skills that
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I learned within my corporate job that I quit.
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That has helped me get to the place that I
am today because surprisingly, there are a
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lot of benefits to being in a nine to five
and if you actually are open to them and see
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it, you're going to be able to leverage your
time in your corporate job or in your nine
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to five so that you can use those skills towards
building your dream business in the future.
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So if you're interested in learning about
that and make sure you hit the notification
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[00:10:00] bell because you definitely don't
want to miss the next video that I have waiting
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for you.
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That being said, while you wait for that video
to come out, make sure you also check out
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these two videos right here so that you can
learn more about social media business and
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just life in general.
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As always, guys, I hope you guys have a great
day, a great week, and a great life, and I'll
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see you in the next one.
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Bye guys.
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