馃攳
Personal Branding: How To Build & Manage Your Personal Image - Personal Branding Ep. 3 - YouTube
Channel: Dan Lok
[1]
[Music]
[14]
here's the deal most entrepreneurs
[17]
business owners struggle because most of
[19]
them suck at self they dispatch tells
[24]
people they might think that good sales
[26]
people can sell with a ship okay so what
[30]
happens is in the business world only a
[31]
certain percentage of people are good at
[33]
sells small percentage most are not good
[37]
at self because we have not taught how
[39]
to sell most haven't King any tail
[41]
training and then even fewer fewer
[43]
people are good at marketing because
[47]
they Cigna is not that important that
[48]
kind of focus on my product service why
[50]
don't you learn on all this marketing
[51]
stuff or they learn marketing at school
[55]
with which is even worse and then very
[61]
very very small percentage I actually
[64]
get with personal with branding very
[67]
small percentage why is that though tell
[71]
me what is that why have so few business
[75]
owners good at branding yes if no idea
[84]
what they're doing yes yes mold ID is
[89]
already taking somebody's is doing it
[90]
okay yes
[94]
they haven't defined a mission that
[96]
purpose of doing business very true yes
[103]
yes one more okay so they might fight a
[109]
little bit kind of try to bring
[110]
themselves but they kind of forget about
[112]
it and go back itself right good
[113]
yes let's do one more in the back no
[118]
emotion intelligence maybe just no
[119]
intelligence sometime I don't know okay
[122]
yeah yeah yeah yeah very nice how many
[134]
of you has wet the both emails by muzzle
[136]
giver okay if you haven't put on your
[138]
lips e-myth by Michael Gerber so emails
[142]
phenomenal book for small business owner
[143]
in the book Michael talks about that
[146]
most entrepreneurs are actually not
[148]
entrepreneurs emails extends for
[150]
entrepreneurial myth most business
[153]
owners are technicians they're good at
[156]
what they do they have a craft of a
[157]
skill but they have an entrepreneurial
[159]
seizure they're doing what they do
[162]
they're doing plumbing they're doing
[164]
they're cutting the grass and mowing the
[165]
lawn and suddenly you know one my boss
[167]
kind of sucks I could do a better job
[169]
let me start a business they're not
[171]
actually entrepreneurs the technicians
[173]
with an entrepreneurial seizure I think
[175]
the biggest reason of all is branding
[179]
most business owners we don't think in
[181]
terms of we are a brand we think of okay
[185]
Michael Jordan is a brand all problems
[188]
your that's a brand me John Smith I'm a
[191]
brand what do you mean by them just I'm
[193]
just a person I'm like my father I'm a
[196]
husband that we don't think of ourselves
[198]
because everything even even when we are
[201]
growing up that when when you're growing
[205]
out when if you go to your mom and dad
[207]
and you say you know mom when I grow up
[210]
I'm going to be a rock star
[213]
what are your friends going to say to
[215]
you you're crazy go to school get a
[220]
freakin job you know it's crazy it's not
[224]
like ya go son you are stop it's just
[229]
like it's crazy it's just like when I
[231]
told my mom many years ago that when
[233]
you know Mom because I was so inspired
[236]
by all the great speakers that Brian
[237]
Tracy the Tony Robbins and when I
[239]
learned public speaking I told my mom
[241]
you know I said mom someday I want to be
[244]
like that I want to be a speaker be on
[245]
stage in spying and inspiring
[248]
entrepreneurs and then my mom was
[251]
washing dishes in her kitchen well I'm
[254]
going to be a public speaker do the
[257]
homework that was that and it's very
[261]
very normal so I think we're not hot hot
[263]
and we don't think of ourselves that way
[264]
does that make sense that's mostly the
[266]
issue so let's talk about what is
[268]
personal branding exactly what is
[270]
personal branding third personal image
[273]
is not personal branding okay personal a
[277]
personal brand is not a personal image
[279]
because without strategies all you have
[281]
is a personal image so now your personal
[284]
image it's what people instantly see
[285]
here or proceed at a glance so let's say
[288]
the way you dress
[289]
we need someone or they meet you they
[291]
look at you their first impression
[293]
that's a personal image does that make
[295]
sense
[295]
now personal branding is different
[298]
personal branding what people think of
[300]
you over the long run long term when
[305]
they say your name what words come to
[308]
mind when you're not in the room when
[311]
they're talking behind you what words
[313]
come to mind okay how is your personal
[316]
is your reputation as your brand do you
[320]
have a personal brand right now yes or
[322]
no hello sometimes consciously sometimes
[329]
not so consciously but you have one
[331]
because if I were to talk to one of your
[334]
friends and say you know what you think
[335]
of what do you think of Michelle well
[338]
she is
[339]
da-da-da-da-da what is she like oh she
[341]
is kind of like da da da da yes we all
[344]
have that okay and some of your
[346]
reputation some of you not so good not
[351]
so good so we want to be more we want to
[354]
create that personal brand more
[355]
intentionally okay so a personal brand
[359]
is not a person he's a key a personal
[361]
brand is not a person a personal brand
[364]
is a key word if the public
[367]
was it projection on certain aspects of
[371]
a person personality skills and values
[373]
and it's not the entire human being I
[376]
want to be very clear you are not
[379]
personal friends all know who you are
[382]
who you are a personal brand is the
[385]
enduring perception the key word what
[387]
key word perception of the person not
[389]
the actual person is why not the actual
[393]
person because very few people actually
[395]
know you anyway if you think about it
[398]
maybe your close friends and family they
[400]
know you yes sometimes your spouse
[403]
doesn't even know you that well okay so
[405]
but most we only know your personal
[408]
brand they have a rough idea of what you
[412]
like your personality your values but
[414]
they don't actually know you so you're
[416]
not a brand your human being who
[418]
projects your brand there's a key
[420]
distinction there your human being that
[422]
projects your brand so as an
[424]
entrepreneur course and you apply
[425]
personal brand to your company okay give
[427]
a question yes any times if a question
[430]
stop me go to the mind anytime okay so a
[433]
branded zhonya your personal brand is
[435]
not virtual image your personal branding
[437]
is not it's not a person personal brand
[439]
it's just a personal benefit it's a
[441]
perception yes okay so it is what
[444]
exactly is personal branding
[446]
it's a below so personal branding is
[448]
about creating a unique personal
[450]
identity around a leading attribute what
[453]
is it leading as you build managing the
[457]
perception of your audience to make them
[459]
feel a certain way about you or your
[461]
product or service and what you can
[462]
offer just like a product brand just
[465]
like a product brand a great personal
[467]
brand pre-sales
[468]
is a key word with the word free sells
[471]
people on you making them aware of your
[474]
character strengths and personality
[476]
people to even ever ever ever meet you
[478]
great personal brands do not necessarily
[481]
attract sales is the key but rather
[484]
attracts power a charge what power a
[488]
personal brand gives the power to
[490]
influence decisions attitudes and
[492]
actions of an audience
[494]
instead a pretty clear definition
[498]
now there's new keywords leading
[500]
attribute perception managing the
[503]
perceptions certain way about your
[504]
product pre sells them aware the
[507]
character strengths and personality
[508]
before they even meet you let me give
[511]
you an example how many of you found out
[513]
about the Cuban entrepreneurs group of
[515]
through uptrend some kind of referral
[517]
okay and so a lot most people in this
[521]
room I have not met yes but you would
[524]
have a certain perception of Who I am
[526]
before I showed up yet good or bad good
[530]
all that but you will have a certain
[531]
perception so that's personal branding
[534]
that's personal branding and then you
[537]
could be coming here and say well you
[539]
know what my friend told me he's a
[541]
pretty cool guy that is a pretty cool
[542]
guy so that's sort of perception right
[544]
or if perceptions know that got that son
[546]
of a [聽__聽] is a jerk yeah I don't even
[548]
know why I'm showing up he dragged me
[550]
here same guy too different perceptions
[554]
yes very interesting they're interesting
[557]
so everything you do affects your
[558]
personal brand the way you walk the way
[560]
you talk the way you dress your
[562]
education and neighborhood your
[563]
profession your choice the spouse car
[565]
friends the way you sell negotiate meet
[568]
your obligations when when people talk
[571]
about you are you known for being
[574]
someone who follows through and get
[576]
stuff done are you someone who is being
[578]
known for kind of you know show up late
[580]
or not meet your obligations that don't
[582]
fulfill your promise of kwikki your
[584]
customer service your presentation skill
[586]
how long you follow through your on your
[588]
promises the mental pictures are they
[590]
help you and what other people say when
[591]
you leave the room okay everything you
[594]
do affect your personal brand all these
[596]
things not just one thing many many
[598]
things okay so let me give you just two
[600]
minutes hello
[601]
discuss the money table what you just
[603]
learned so far go ten times your
[606]
finances ten times your business ten
[609]
times your marketing ten times your life
[612]
hit the subscribe button now
Most Recent Videos:
You can go back to the homepage right here: Homepage