How to Choose and Find the Best Long Tail Keywords - YouTube

In this video I will show you how to increase your traffic and conversions

more quickly and with less effort using long tail keywords. Now I know that

choosing the best and right long tail keywords for your specific

niche and project can be quite difficult and daunting at times

but in this video I'll outline some examples and best practices that you can

use to find the best keywords that will give you the

results that you want

Hey, everyone! I'm Chiara from SEMrush and in this video we will see

what exactly are long tail keywords why are they so important to increase your

traffic and conversions and how you can find the best ones using

some SEMrush and non-SEMrush tools, but I suggest you stay until the very

end of the video because after the section about the tools

I will also show some alternative methods that do not use

any specific tools that are free and available for literally

everyone so be sure to stay until the end!

If you look at this example, you will understand

immediately why they're called this way: they take their name in fact from a

graph of Google's search results. A few terms which are

called "the head" of the graph are searched frequently, like in this

example "tomato plant". The majority of the searches, though, which are the tail of the

graph are the longer keywords like "why are my

tomato plants turning yellow" and they answer much more specifically

to the search intent of the user. So let's pretend you have a blog about

gardening, if you try and rank for words like

"tomato plant" it will take you an incredible amount of time and effort

because as you can see the average monthly searches are around

22 000 but if you try and rank for words like

"why are my tomato plants turning yellow" you can see that the average monthly

searches are way lower but the conversion rate is way higher.

So we can say that long-tail keywords are keywords that have

a low search volume but a very specific intent, in fact if you try and rank for

keywords like "coffee" or "marketing" it will take you an incredible amount of

time effort and money and it's not even

guaranteed that you will make it because usually the first positions are

held by giants of the niche that are quite impossible to beat, but if you

will try and rank for less search keywords like "how do i make

great coffee at home" or "what do content marketing agencies do"

this will give you a much higher chance both in terms of money

effort and time to position and rank in higher positions in less time.

Why long-tail keywords are key for boosting traffic and conversions

well first of all it's much easier to rank. If you try and rank for

just as i said before a head keyword like "marketing"

"coffee", "football", "macbook" and stuff like that it's gonna be almost impossible

but if you try and target long tail keywords that are specific for your

niche it will give you a much higher chance

Number 2: a more targeted audience someone who's

looking for a long tail keyword is probably ready to make a commitment

or to make a purchase because these keywords

just as I said before are very specific. These people already know what they want

they just need to find it so they might find you!

Number 3: less expensive advertising just as I said before it's going to be

really complicated to rank for head keywords because everybody is already

trying to rank for those and in Google Ads they are probably very

very expensive. What you should do is to try and rank

for long tail keywords because also in Google Ads

these keywords will be much less expensive. How can you find

the best long tail keywords. There are some principles that can help you create

a list of the best long tail keywords that will help you

increase your traffic and conversions but before we find those I need to ask

you two questions and you need to be ready to answer them the first one is

what kind of people are exactly looking for what you're

offering? Once you know this it will be much easier to identify your

target audience and it would be much easier to identify the right

keywords that will trigger them to make an action on your website to

purchase or commitment. The second question is why exactly

should they choose you over your competition? What is your

competitive advantage? Because it should be something that is

already clear when people are googling for something

if they find you have you used the right keywords that already make them

understand what you're about and why you're better

than your competition. Tools to find lists of potential

keywords I'm gonna give you now a small list of

tools that you can use to create great lists of long tail keywords and

these tools are keyword magic tool topic research

keyword gap tool and google ads keyword planner but just

as I said in the intro be sure to stay until the very end of

this video because after I'm done with these four tools I'll share with you

some alternative methods that you should definitely not miss now

let's start with the keyword magic tool with the keyword magic tool you can

input keywords and select your country and SEMrush will provide you with a list

of keywords that are correlated to your seed keyword here for example I

have put "tomato plant" let's pretend I'm interested only in

how to grow tomato plants so I can check

all the words correlated with "grow" like "can I grow tomato plant in a pot"

"can i grow tomato plants in pots" as you can see here

variations which are extremely important. All these keywords have a very

low search volume but you can also see that they don't cost anything because

their cpc is 0 and they also have a lot of SERP

features: feature snippet, reviews, video carousels,

adwords top, site links. All of these that you can actually try

and trigger by using these keywords inside of your

content and if you want some more long tail ideas

you should definitely check the topic research tool which is a tool that will

allow you to find correlated topics related to your

queried long long-tail keyword in topic research I have inserted here

as my keyword "grow tomato plants" of course it's

always best to start already with the long tail keywords that

we have found maybe in the keyword magic tool so what I'm

given as a result is a list of related keywords and recent

headlines related to my keyword in a card format

as you can see here "potting soil", "cherry tomatoes", "room temperature"

and so on if I click one of these cards I will see on the left a list of

headlines related to the topic and the subtopic

of my main keyword and on the right a list of questions

that the users have already searched in google related to my topic and subtopic of

course I don't think I need to stress the importance of knowing already what

the customer pain is so that you can answer using these

words and these questions inside of your content so that you can

take advantage of these and answer to the user search intent now

let's move to the keyword gap tool which is a super useful tool to understand

what the competition is doing, in this tool in fact you can put your domain

and compare it immediately with four of your competitors domains

you will see which keywords you have in common which keywords they rank for that

you don't and it will give you a lot of insights

on which keywords they're targeting so to check the keyword gap tool let's

try with a little bit of different example

here I've put as the root domain petsupermarket.com

and the tool has already given me a couple of automatic

competitors found of course by the tool and here below

I will see a list of shared keywords that all three

domains share now as you can see for example for self-serve dog wash

pet supermarket is not in top 10 but pet supplies and pet value.com

they are both in top 10 actually in top 5

so what I can do is add these keywords to the keyword manager in the "dogwash"

list as you can see and I can do that with many other

keywords that I can find in this very simple view in comparison

with my competitors. Once I have found the keywords that I

want to try and rank for because I have seen that my competitors are doing

better than me I can use these keywords and put them

back in the keyword magic tool and try and see which correlated

keywords I can get as results that I could maybe use into some of my

content so that I can try and rank better than I

did before and maybe take some positions from my competition

Google ads keyword planner: inside your google ads account keyword planner

presents you with the two options "discover new

keywords" and "get search volume and forecast"

with these two options you can actually get insights into different search terms

and see the estimated volume of clicks and impressions

you could receive if you ran ads with these keywords

when you use this tool for keyword research you can search for terms

and brands enter a domain to use as a filter

and use other filters if you want to for an even more targeted search

for even long tail keyword ideas the tool will generate a list of

keywords for you and it will also tell you how much google ads competition

there is for each keyword and how much you can expect to pay per click

even if you're not planning to run a google ads campaign

this gives you a very good idea of how much

each keyword is worth and how difficult it will be to rank for each keyword in

organic results so if you want to start and just get an

idea I think that google's keyword planner is

definitely one of the best places to start.

Now I know that what I'm about to say might sound a little old-fashioned or

unorthodox but there are some alternative methods

and some very easy tricks that don't require any tools for example

google's auto complete feature when you start typing something into google

search box it will already show you a drop-down list of terms that people

are already searching for and add extra words to your search them to generate

more long-tail possibilities you can even adjust

an extra tiny letter after you search them

to see different autocomplete keywords as you can see here I have just

started writing "best content marketing p" and I already have podcasts platforms

practices programs so that I already know that

there are at least three different ways I could go: podcast

platforms and practices. Another alternative method

is to check google's people also ask if google is showing what people ask

there is something to learn when you do google searches always

review the section of the serps and if I click on it I will get blog

post an article that actually enters that

specific query so once we have found the keywords with

or without the tools doesn't matter we should go over the list again and try

and keep in mind the user search intent: what were these

people looking for when they searched these long tail keywords? what

stage of the buying process where they at?

what would they hoping to find? and most of all

does your content answer the questions that they have?

and a bonus tip pretty important it doesn't matter how good the long tail

keyword you found is if it doesn't answer a specific

question if it doesn't answer to a need of your

target audience it's not gonna help you it's actually

gonna annoy the people that find your content because it

doesn't answer to that question so don't use it doesn't matter how good

it is and last but not least actually the most

important thing probably of this whole video

is that you should use your long tail keywords effectively

what do I mean with effectively? they should look natural inside of the text

your content your blog post or whatever shouldn't be looking like

it has been written by a robot because the users will notice that

they will leave your website annoyed leaving you with no traffic

and no conversions. Use them naturally put them in the title in the header in

the sub header and preferably even in the first paragraph

and the first sentence I know that you might have some

questions about this like for example my long-tail keyword doesn't fit my title

or it doesn't sound nice in the sentence it sounds weird

well I can only tell you to get as creative as you can use variations

punctuations turn the sentence in a different way so

that you can actually fit that keyword there

and if it doesn't fit the title in any possible way even turning and using

variation well just don't worry too much what's important is that you never

sacrifice the usefulness and the readability of your content

because the user is always always the most important thing

and that's it that's how you increase your traffic and conversion

finding the best long tail keywords for your project

and let me know in the comments below if you have used any of the methods I

outlined before if you have used any of the tools or in

general what is your workflow I'm super curious so I'll be waiting for you

in the comments and also don't forget to look

in the description because as usual I'll be putting there some super

useful content resources blog posts videos so just

check the description it's always worth it and if you like this video

please don't forget to subscribe to the channel and activate the

notification bell so that you never miss any of the content that will be

posted thanks a lot for listening have a nice day and i'll see you in the

next one, ciao!