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Is LinkedIn Premium Worth It (THE TRUTH) - YouTube
Channel: Jennifer Brick
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I wasn't actually using any of the features other
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than stealth search. I know I'm going to miss the
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stealth search because I think that's why I kept
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it for so long, quite honestly. Hell and, welcome
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back to my channel, where I help you slay your
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career and cultivate the successful life you
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deserve. For the best career success advice on the
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World Wide Web, tap that subscription button and
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the notification bell, I release two new videos
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each week. Except for this week. This is actually
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the last video in my extra bonus Ace Your LinkedIn
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Presence series that I have been uploading over
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the month of October. And for this video, I wanted
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to answer a question that I have been getting very
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frequently in my inbox. And that is: is LinkedIn
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premium worth it? Well, we are going to talk that
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out today, my friends, because making a LinkedIn
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premium account decision, it can be a whole thing.
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So whether you are on LinkedIn to grow your
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business, if you're on LinkedIn as part of finding
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a job, or if you're on LinkedIn to hire people, I
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am going to help you answer that question of is
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the LinkedIn premium account worth it for you
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specifically, if that sounds good to you tap that
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like button. And then let's just jump straight
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into it today. So the first thing that you need to
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figure out to determine if a LinkedIn premium
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account is going to be worth it for you is
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figuring out what your actual goal on LinkedIn is.
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Most people log into LinkedIn, when they are
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trying to do one of three things. They're trying
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to sell something. They're trying to hire someone
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Or they're trying to find a job, As LinkedIn h
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s grown as a platform, it does so many differe
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t things like LinkedIn learning is a phenomenal to
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l in order to expand and you know, bedtime, doi
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g professional development and stuff like that. A
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d I sincerely believe that if you're using Linked
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n properly, it really is a party of like mind
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d professionals. And it's a great place for you
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o expand your network, whether or not you have th
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t premium account, cardinal rule of career succes
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, always be networking. And this is a great place
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o do that. The reason why you need to figure o
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t first what your actual goal on LinkedIn right n
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w is that if your goal is to just kind of like ha
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g out, login, comment and post and stuff like tha
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, and you're not going to be leveraging any of t
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e LinkedIn premium features, then it's probably n
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t going to be worth it for you. However, if t
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e LinkedIn premium features are something that y
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u know you're going to get mileage out of, then
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t might be a good investment for you. So let
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s consider next, what are the premium features th
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t LinkedIn does offer on their different premi
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m accounts, just a sidebar. LinkedIn actually h
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s four different types of premium accounts they ha
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e for job seekers, business sales, as well
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s recruiting. Now this used to be very clean a
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d easy to see and have comparisons straight on the
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r website. But they changed that. And it is a litt
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e bit more complicated. Now, I will still lea
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e links for you to see a comparison chart that
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I found online. And just to get to the actual sit
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s on LinkedIn really easily down below. Now in eve
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y LinkedIn premium account, there are a few thin
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s that you're going to get first of all, Linked
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n and males in males are great. If you want
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o message people that you have absolutely
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o connection with on LinkedIn, this is going to
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e like people that aren't direct connection
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. They're not in any shirt groups. And so you're n
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t sending in connection in an effort to kind
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f bypass that, which is probably a video for anoth
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r day. But if you want to get into someone's inbo
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, and they aren't a connection, this is a very ea
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y way to do it. They can be very expensive wh
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n you're adding on but every single LinkedIn premi
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m account type does actually come with at least
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a few different emails that you can send. And
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s long as you are subscribed, they actually
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o accrue. So if you don't use them, they wi
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l actually roll over who's viewed your profile
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s another benefit of a LinkedIn premium account. N
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w everyone can turn this on, as long as you a
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e visible as a profile visitor. However, if you're
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a premium account holder, then you can actually
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e private when you're visiting other people
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s accounts. But you can still see who is actual
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y viewing your profile. And you actually get insig
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t further back. I believe that's still tru
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. Hopefully it still is, I'm going to edit that o
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t if it's not, but you are going to get th
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t insight. And you have the ability to essential
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y cruise incognito. This personally is something
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I really enjoy about having a LinkedIn premi
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m account because I do like to poke around and cre
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p people LinkedIn without them necessarily knowi
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g about it. So you know, I guess I'm a stalke
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, sometimes another tool that is available wi
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h LinkedIn premium accounts, his LinkedIn learni
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g now several years ago, LinkedIn bought lynda.co
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, which was a fantastic resource to go and spe
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d time for professional development. And there we
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e so many different resources to really me
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t different needs in terms of your career grow
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h path. And now that is LinkedIn learning and it
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s available with these premium accounts. I
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o believe that leeton learning has some content th
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t is available for free for everyone, but you
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o need to pay in order to access the full libra
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y now whether or not LinkedIn Learning is somethi
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g that is going to actually be a benefit to you
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s quite honestly, up to you. Now beyond tha
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, depending on if you have a job seeker account
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r recruiter account, sales account or busine
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s account, you are going to get different featur
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s to add on. And that actually brings me into th
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s third point. So based on the features that y
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u would get with your LinkedIn premium account,
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s this actually going to be something that
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s transformational, and is really going
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o accelerate your ability to achieve your goal
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f why you are actually on LinkedIn. For instance,
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f you are using LinkedIn for recruiting,
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I personally think that it is a non negotiable, y
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u need to have a LinkedIn recruiter accoun
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. Similarly, if you are a LinkedIn because you are
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a salesperson, and especially if your company
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s going to pay for it, I have personally found
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n enormous amount of value out of having a Linked
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n premium sales account to get access to Sal
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s Navigator. No, I personally haven't used t
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e LinkedIn business account. But I do think th
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t getting company insights can be something th
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t would be very helpful for some people, especial
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y for entrepreneurs, and even some solopreneurs. A
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d that brings me now to why many of you are probab
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y here knowing the people who are watching
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y channel. And the questions that I do get when
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t comes to LinkedIn premium for jobseekers is t
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e premium account worth it? Well, I think t
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e biggest advantage, in addition to the key featur
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s for a job seeker is that you do get some compa
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y insight. And I don't think that these are mu
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t haves in your job search. However, if you do ha
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e the resources, and you are going to be leveragi
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g the other features that the LinkedIn premi
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m account is going to give you, I think that this
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s nice oh, and you also get a little fancy go
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d badge to show that you have a premium account.
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o it's a nice little prestige marker, we can
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t forget that one. And this leads us now
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o fundamentally answering the question, is having
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a LinkedIn premium account worth it? And the answ
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r is maybe you really do need to figure this one o
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t on your own. Unless you're a recruiter, in whi
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h case I say it is absolutely worth it. I do thi
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k this is something that you do need to figure o
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t on your own. And hopefully the answers that y
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u found along the way are going to help you figu
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e that out. Now one of the things that LinkedIn do
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s that is very helpful in helping you determine
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f this is the right thing for you is that on all
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f their premium accounts, they do offer a 30 d
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y free trial, you only get one. So if you've done
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a free trial before on any of their premi
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m accounts, you probably can't get it again, I
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m speaking from experience here, do make sure th
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t when you activate it that you do have time
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o invest in order to properly test it ou
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, especially when you're a job seeker. And I kn
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w for job seekers that investment into LinkedIn j
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b seeker is a question mark, because it probably
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s an expense when resources are more limited. But
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f you do have access to that trial, it is going
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o let you log in, try it out, see if it is bringi
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g value into your job search into your business. A
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d then you could actually make a call at the end
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f those 30 days, if you don't have a 30 day fr
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e trial. And you do have the resources there
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s month to month subscription. So you can alwa
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s activate the premium account, see if you'
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e getting the ROI out of it, and then make
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a decision from there. Now personally, I've had
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a LinkedIn premium account for I think, a couple
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f years now. And when this video goes live,
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I actually will anymore I didn't make the decisi
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n to cancel it. My current goal on LinkedIn
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s really just getting to know the people that a
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e showing up on my newsfeed and in the comme
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t sections in my post. So I wasn't actually usi
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g any of the features other than this off search.
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I know I'm going to miss the stealth search becau
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e I think that's why I kept the home for so lon
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, quite honestly, no matter what having a Linked
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n premium account really is a nice to have. A
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d really all that you need fundamentally is a fr
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e account. And what I would say is probably the mo
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t important thing about having your accoun
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, especially when you're using LinkedIn for j
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b search is to make sure that you have ful
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y optimized your LinkedIn profile so that you a
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e showing up in search results and when someo
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e visits your profile, they're like wow, I need
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o know that person. And I actually tell you exact
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y how to do that in this video. So I would love f
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r you to go and check that out right now if th
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s video did help you figure out if LinkedIn premi
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m was for you do make sure to give it a like
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t really helps my channel it tells YouTube that mo
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e people need to watch this consider subscribin
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. And as always, thank you so much for watching.
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I will see you in the next video. Bye for no
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