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How To Start Social Media Marketing As A Beginner - STEP BY STEP - YouTube
Channel: Dan Lok
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Create a Fortune asks,
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"Hey Dan, I started a social
media marketing agency
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and I need clients.
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I have no network of business owners.
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At the moment, I'm cold calling.
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So, what do you recommend for someone
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who starts a B to B business?"
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Create a Fortune, that is a problem,
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because if you're starting
a B to B business,
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you're starting a social
media marketing agency
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and you have problems using
social media to get clients,
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do you see the problem with that?
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It's a little bit like, you
are trying to teach someone
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how to quit smoking and you're a smoker.
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Or you haven't done it.
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So you might think starting an agency,
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nothing wrong with starting an agency.
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But I'm saying is, that
if you haven't done it,
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you can't even do it for yourself,
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how can you do it for other people?
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I think that's an integrity issue.
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Assuming you have the expertise,
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assuming that you can do what you do,
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when it comes to social media marketing,
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how do you get started?
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And I know, if you're watching this,
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maybe you're thinking
of using social media
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to grow your business,
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to promote your products and services.
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Let me give you a three-step,
step-by-step formula.
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Three steps is very simple.
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Number one: Find out where they are.
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Find out where your
ideal clients hang out.
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Where are they?
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Are they on Linkedin?
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If you're selling B to B,
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I think Linkedin is a very
very powerful platform
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because there are so many
businesses on Linkedin.
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If you're selling B to
C, business to consumer,
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then maybe Instagram is the way to go,
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or Facebook is the way to go,
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or YouTube is the way to go,
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or Snapchat, or Twitter.
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Whatever it is that you choose.
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But you wanna first of all,
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be very very clear who
are your ideal customers.
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Who are your ideal prospects
and where do they hang out?
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Where are they, out of
this vast ocean of internet
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and this information highway?
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Where do they spend their time?
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Figure out first, where
are they hanging out?
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Find out, where are they?
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And number two:
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You want to get in front of them.
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When I say get in front of them,
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is, out of all these platforms,
you want to just pick one.
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One of the worst things that you can do
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is try to get on all these platforms.
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You've got your Twitter,
you got your Facebook,
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you got your YouTube,
you got your Instagram,
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you got your Linkedin,
you try to do them all.
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When you try to do that, you will fail,
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a hundred percent, because each channel,
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each platform has its own uniqueness.
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You need to market to the
audience very differently.
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The way you talk to
them is very different.
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Unless, like me, you've grown to the point
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where you have a pretty big
team to do all these things,
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when you're just getting
started, just pick one.
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Just pick one.
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Maybe it's YouTube.
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Maybe it's Instagram.
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Maybe it's Linkedin.
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Just pick one platform.
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And you focus on that platform,
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and you focus on just mastering
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and understanding that platform.
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And you learn everything
you possibly could
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about that one platform.
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As you do your marketing,
as you create content,
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as you add value, you will
learn, you'll get feedback
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when marketplace is this working, right?
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Then you can improve from there.
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Every single course,
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let's say you want to
learn about Instagram,
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you want to master Instagram,
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you want to market on Instagram.
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Get every damn program
course that you could.
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Read every damn book that
you could on just that,
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on Instagram.
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And you master that.
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And implement the ideas.
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And you go back and implement.
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You reflect, learn from
it, and you implement.
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That's how you get going
with social media marketing.
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Don't try to do them all, right?
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Jack of all trades, master of none.
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Number three:
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It is so simple.
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You sell them something.
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What?
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That's right.
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You fucking sell them something.
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You need to sell something
in exchange of money.
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You can't just have social media following
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and hope that maybe someday
that will turn into money.
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I have a friend of mine.
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I won't name any names.
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She's a top, one of the top
ten influencers in Canada,
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on social media, top ten, like
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(claps hands)
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magazines feature her,
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like top ten in terms of influence.
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She's broke, making less
than $30,000 a year.
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Looks glamorous,
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looks like there's a lot of followers,
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can't make money.
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And when I was talking to her in private
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and she was crying and she's like
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"I've been doing this,
I've been creating content,
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and people think I'm so successful.
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I've got this massive
social media following.
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I can't even pay my rent."
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I said, when was the last time
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you sell something to your audience?
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She said,
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"Well I don't want to sell
anything to my audience.
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They would think that I'm a sell out.
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I don't know if I should sell something.
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I can't talk about that.
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I'm gonna loose my audience."
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That is the wrong attitude.
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The only purpose to be on social media
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is to bring in business.
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Some people use social media for pleasure,
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I think, poor people, broke people,
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they use social media for pleasure.
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I use social media for profit.
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I'm not on social media for pleasure.
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I am on social media to make a profit,
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to grow my company, to build my brand.
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That's the only sane reason
to be on social media.
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As a byproduct of that, I get
to impact millions of people.
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But I don't loose focus of the fact
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that I'm using social media as a tool,
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as a vehicle to grow my
company, period, period.
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So you need to think about that.
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What is your intent, what is your outcome?
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You need to be very clear
that you're out there.
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What are you doing instead of
just doing a lot of activities
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and doing posts and
getting likes and all that.
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You've got to sell them something.
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If you cannot overcome that,
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then you have a problem with selling.
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You'll always struggle with
making money on social media.
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You need to combine
social media with closing.
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And that's what I do.
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I teach high-ticket closing.
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By the way,
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if you have not attended
my brand new master class
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click the link below, or somewhere here,
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I'm gonna have my team put up a link.
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Join me for a two-hour free master class.
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I'm gonna go in-depth much
more into high-ticket closing.
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How do you use some of these things?
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How do you actually sell
your products and services
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without coming across
salesy and slimy and sneaky
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and snake oil salesman?
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How do you make people
want to buy from you?
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That's what I teach.
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So, let's review the three steps.
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Find out where they are, who they are.
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Number two: Get in front of them.
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And number three: You sell them something.
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It's as simple as that:
one, two, and three.
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Don't make it so complicated.
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Don't make it so complex.
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It's not, right?
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It is not.
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Just like fishing.
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You go where the fish is, here's the bait,
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and you get a fish.
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(claps hands)
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And you eat.
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It's that simple.
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Find out where they are.
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Get in front of them.
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And sell them something.
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That is it.
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Comment below if you
have any other questions
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about social media.
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And don't forget to click
the link and join me
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for my new master class.
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