Social Media Marketing 101 for Small Businesses - YouTube

Hey guys I'm Tori with Bella+Canvas in this video is all about social media 101

for small businesses we've gotten a lot of questions about this topic so we

wanted to do a brief overview for you and if you like these kinds of topics

let us know by subscribing to our channel and liking this video also

what's your favorite and least favorite social media platforms as a consumer

we'd love to see your answers in the comment section below

most businesses understand the importance of social media marketing but

some struggle to know where to start in this video we're gonna break down

social media marketing 101 guidelines that we follow here at Bella Canvas

first a big mistake some small businesses encounter is trying to tackle

social media all at once we know it can be overwhelming so we encourage you to

take your time and invest in the right one or two platforms that work best for

you sprout social has great guides that cover how small businesses can navigate

each main network for example if your goal is community and relationship

building you may want to first focus on Facebook if you're more focused on brand

awareness and discovery then Instagram may be the best for you

you can check out all the guides in the description below once you've chosen

which platforms you're gonna focus on you're gonna need to determine your

content strategy a big mistake a lot of brands make is to haphazardly post

content studies show that more customers are actually going to go to your social

media channels before they're even checking out your website so you're

gonna want to make sure that everything you post is in line with your brand's

mission and aesthetic and be authentic to who you are show some personality

social media is a great place to show a lighter side to you and your brand but

be sure to establish a voice and make sure that all brand messaging falls in

line and even if you're small you can create a really strong loyalty on social

media as long as you stay consistent and transparent

after you determine your strategy you'll want to create a Content calendar what

this looks like is totally up to you and your team but I bella+canvas we love a

good Google Doc we map out a plan every two weeks that shows what content will

be shared where so how often should you post well there's a lot of different

theories out there for different platforms but the important thing is to

really just be consistent most marketers believe that posting several times a day

is best but don't do that unless you have enough content to be consistent in

your aesthetic invoice once we map out our posts we then use a scheduling tool

to make sure that all the trains leave the station at the right time we

recommend that you do your research on which scheduling tools work best for you

and your team but HootSuite TweetDeck and sprout social are all great options

if you're made up of a small team you're going to need to be efficient with your

content production so take advantage of your customers and social audience

encourage them to post images and tag you or use a hashtag then repurpose

those for yourself we do this all the time at bella canvas because our

customers do such unique things with our product this is called user-generated

content or UGC also use social media as a way to interact with your community

use direct messages or DMS as a way to generate business and conversation and

don't be afraid to get involved with trending topics this doesn't mean you

should post on every social holiday but look at the calendar ahead of time and

see which one's fit in with your branding and then be sure to use the

right hashtags you should take advantage of sweepstakes and giveaways - it's a

great way to grow your audience we also encourage you to check out other small

organizations in your industry on social media and see what's working for them

specifically on Instagram there are hundreds of brands that can give you

inspiration for content ideas so don't be afraid to learn from them we hope

this video was helpful be sure to check us out on our social media platforms

links are below and don't forget to let us know if

there's any topics along these lines or other topics that you're interested in

learning more about we'd love your feedback and we definitely are creating

more content based off of that happy posting and see you next time

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